You’ve got your MLM blog up and running. Whether your blog is focused on promoting YOU as a leader and attractive sponsor, or your opportunity specifically, what you’re looking for is traffic. You want visitors who might be interested in what you have to offer.
I believe that the best way, long-term, to get free traffic online is through consistent and smart use of social media resources like Facebook. The drawback here is that it takes time to get on top of it and start establishing trust and authority on these sites. In the meantime, while you are building up your social media presence, how can you start getting more visitors to your site?
Many MLM business owners are drawn to free or inexpensive advertising methods such as traffic exchanges and safelist type programs. Since these have been around a long time and are appealing on the surface, I want to address the pros and cons of each.
Traffic exchanges are programs like Trafficswarm that allow you to earn credits by viewing web pages that other members have published. In turn, you can use these credits to get exposure for your own web page in the rotation. You also have the option for purchasing credits, which are usually cheap and save you hours of time clicking through to other members’ sites.
There is much debate about the effectiveness of traffic exchanges. The bottom line – they are not the most efficient way to get good MLM leads, but if you use them correctly, you can get leads using them. The key is understanding what most members are clicking away trying to accomplish in these programs.
People using traffic exchanges are shooting for one thing mainly – getting exposure for their site or offer. They may endure hours of clicking through sites, to build up credits, and barely notice the pages they land on. You can sit and read or do other things and occasionally click a link to visit another site and earn credits, without actually paying any real attention to it. It becomes robotic and automated after a while.
If you want to use traffic exchanges as part of your online MLM business strategy, the only chance you have to make it worthwhile is using them to build your mailing list. You need to create a free ebook or report on a topic that will appeal to people using these programs. Why are they there? To get more traffic and leads. So, offer a report or ebook on a topic like “Ten Steps to More MLM Traffic” or “Five Free Ways to Get Qualified MLM Leads Online“.
Make sense? Once you have the report, create a series of auto-responder messages and set up an account with an email list manager like Aweber. When someone opts in to your list, you can promote your opportunity to them in whatever manner you want (there are smart ways to do this that are beyond the scope of this article, but the bottom line is providing value to your subscribers and not trying to cram your opportunity down their throat with hype and hoopla).
Safelists are programs that you sign up in and agree to receive emails from other members in exchange for being able to send emails to them. The catch with these is that you are quite limited in how much mailing you can do as a “free” member. You almost always have to do a paid upgrade to make it worthwhile.
The major drawback to safelist advertising is that you are facing the same problems you face with email marketing in general. Many participants will set up secondary email accounts for these programs that they rarely if ever check. Paid members may have an option to opt out of receiving any member emails. Nonetheless, there are some people who actually scan the subject lines and open the ones that look interesting.
If you choose to use safelist marketing, follow the same basic strategy as for traffic exchanges – focus on creating a giveaway and build your list. With both, work hard on creating a good headline that will attract attention.
The Bottom Line
I want to make it clear that I don’t particularly recommend using traffic exchanges and safelists for promoting your online MLM business. The reason I am writing about them is that I know some MLM marketers who do get decent leads this way, and I realize that many are drawn to them because they are free or inexpensive to advertise with.
Just remember that people who have real success with these methods do it by focusing on getting opt-ins to their list so they can stay in touch and drip information and promotions to them over time. Nobody will sign up for your list unless they think there is something valuable in it for them.
About the Author
Eldon Beard is a network marketing and home business coach who enjoys helping others achieve the lifestyle that they truly want. Visit his blog at eldonbeard.com and discover a balanced and professional approach to network marketing and home business success.