Tribe Syndication – A Murderer Of Great Content? – Episode #3

Although I’ve always been a fan of content syndication, my gut says it’s getting a little out of hand. The instant blog traffic that you can generate with your tribe or automated online content syndication system is great, but what are the consequences? Does syndicated content murder quality blog posts and possibly destroy your personal brand? If you have a social tribe or participate in content syndication, what are your thoughts on this?

4 thoughts on “Tribe Syndication – A Murderer Of Great Content? – Episode #3”

  1. Wow! I wasn’t sure where you were going with this, but you covered your a$% very well. lol

    You are absolutely correct and there is a lot of crap that people are syndicating. Unfortunately, it’s one of the evil side-affects of building your brand through this process. I always tell our members at TSA if the content is crap, don’t syndicate the material. But, with all the backlinks and exposure they get from syndicating others, I guess they prefer the instant results vs. building long term value to their followers. To some degree, it is no different than a spammer that makes money based on the shear volume of exposures.

    Since being one, if not the best tribe on the net, we realize these issues and offer extensive training to our members on proper syndication etiquette. I have surrounded myself with very well know people like Gavin Mountford and Kimberly Castleberry to get the correct message out. By offer true values based on our TSA core principles, we not only get results for our members, we educate them.

    In today’s internet world, you have to be willing to use certain tools to get you from point A – point B. If not, you will be left behind and also be lost in a sea of never ending content. Use the tools and learn from others. That is the key and syndication tribe like I’ve created can be VERY POWERFUL if used correctly.

    Thanks for sharing George! I see you at TSA when you want even more traffic to this site. 😉 lol
    Dave

  2. Excellent Dave! Haha, well the purpose of this is to get clear on all the ins and outs and what brings results vs killing your brand.

    And yes, the tools and automation need to be their otherwise we’ll all go suffer from overwhelm.

    I have a question: Do you always focus on your 3 step system, or do you fluctuate the bookmarking randomly?

    Meaning, are members always using the same sites to syndicate or mixing it up a little?

  3. I would never comment or share anything that I didn’t like. I think that is very important to visit and read each blog. That’s why I manually do things unless I really know and trust someone. If we automate syndication, we run the risk of damaging our credibility and killing our brand. I have worked too hard for too long to damage it buy syndicating crap.

  4. Well said Melodie!

    Yes, I guess it’s ok to automate your own stuff mostly, then do everything else more manually.

    I know when I was part of SYNND, you would setup two social accounts for each network.

    That way you automate the stuff that you’re not too fond of and use your main branding account for the essential stuff that you support.

    Only problem then is that you are promoting other peoples stuff with accounts that don’t have much social power and they doing the same for yours.

    Thanks for your feedback.

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