Welcome to our new MLM blog that might not live to see another day. Will this be it? Is this the first and last post? Am I attempting to make a blogging comeback on the day the world as we know it comes to an end?
Maybe a little too a controversial topic as a first post. Nevertheless, here we go and a warm welcome to you!
If you’re one of our longstanding readers, you might not see much difference in look and feel. Yes, same theme and structure, yet new location.There are 3 main reasons why we moved.
The first reason is one I’m going to avoid as it’s technical. But in short, we have more control and functionality having our blog separate from our community.
Secondly, we’re kinda flowing into a slightly different direction and angle to our posts.
Being a community of bloggers, we would like to focus on promoting members in the community or sharing the best tips from the best bloggers we can find.
Going hand in hand with blogging about bloggers is blogging about the industry.
Keeping you informed about the essential news and development taking place in our industry.
And the third reason is one that’s been missing in action from the blogging world, me!
Yes, sadly I’ve neglected the very skill set and passion that positioned me and this community as an authority in our industry.
I could justify my actions by saying I’ve been busy, but in my books that will just be an excuse, so I’m not going there.
So expect to see lots of me on this blog as well as our weekly video podcast with Troy Dooly on thatMLMbeat.TV
Over and above sharing industry and community news, I’ll give it my best shot to give you as much value and practical blogging tips as I’m capable of.
thatMLMbeat is all about growing, connecting and building strong relationships that potentially lead to business. The latter just being a bonus if or when it happens.
So let’s connect. I want to get to know you, visit your blog and connect with you in the community if you are a member.
So here’s a video and some more information about me.
Now it’s your turn!
Please leave a comment below with a link to your blog or about me page on your blog that I can go and learn more about you.
Unless it’s all ended! 🙂
And finally, no pun intended, I must say the news hit me by surprise about this end of the world thing. Whatever happened to 2012?
What are your thoughts on this: Will this be the end of the world or have people completely lost their minds?
Let me know your thoughts below.
Scott Rogers over at Vi-Tell Wireless and his team have done something pretty remarkable. Instead of offering a Car Bonus, in a down economy when folks might not qualify for a new BMW or Cadillac, they put together a cool program where distributors can have the Car Payment paid for a year! Free Car Payments! Check it out!
Formerly Ethos Environmental has launched a new All Natural Male Enhancement Product! My concerns with this product is the website doesn’t list any of the ingredients in the product.
Plus, “All Natural” doesn’t mean “Organic”, which means there could still be chemicals or a mixture of herbs which can cause the end user issues. What good is it to have the ability to make love, if you die of high blood pressure, or low blood pressure for that matter?
If you’re using social networking communities (such as Facebook) to meet people and connect with potential business partners, it’s very important to go the extra mile and strive to create the best profile you can. Oddly enough, many network marketing and MLM entrepreneurs don’t take time to do a good job with this. Often, they fill out their profile with just a bare minimum of information that doesn’t really leave much of an impression on visitors.
Why Creating Your Best Social Profile is So Important
Many people are out there looking for a way to make money from home. They are looking not only for a good opportunity, but for someone they feel comfortable working with. When they like a post or some other content you’ve created, or read details about your home business, they are likely to click on your profile to learn more about you.
Don’t you sometime do this yourself when you are looking at message boards or browsing discussions in various social communities? When you see someone make an interesting comment or observation, you probably get curious and click on their profile to learn more about them. This is why having a complete profile is so important – you want to come across as “real” and give people more reason to get in touch with you.
Creating Your Best Profile
The first thing you want to do is upload a quality photo of yourself. Since you are in these communities hoping to make business connections, it’s important to have a nice photo that presents you well. A professional portrait isn’t necessary, in fact a nice snapshot with your camera is fine, so long as it presents you in a positive way. I think a head shot for your main profile picture looks the best. Remember that this picture is often the first thing that people see, and making a good first impression is important.
Always be aware of your privacy and don’t put information in your public profiles that you don’t want the world to see. Otherwise, include as much as you like about your personal interests, hobbies, passions, whatever you want to share. Always keep everything in good taste. Many potential new contacts may find you from searches they do on their own interests, in an effort to find like minded friends.
When you’re done, look at your public profile through the eyes of a potential prospect or friend. Is it professional, and does it show a glimpse of “who you are” apart from your business?
Always include a link in your profile to details about your MLM or network marketing business, or whatever venture you are involved with. The key is letting your business information blend in with everything else as part of the total “you”. Some networkers create profiles that go way overboard with hype and promotion of their opportunity. Serious prospects will be turned away by this – they are looking for more.
If you have set up your online “home base”, preferably a WordPress blog that highlights YOU as a leader, you’ve probably read some things about SEO (search engine optimization) and how it can help you get found in Google when people are searching for a business or product like yours.
The point of SEO is making your blog content more likely to pop up in a Google search when someone is looking for whatever you are selling or promoting. The traditional approach to SEO falls into two basic categories:
Both of these approaches are still critical to your success in being found in Google searches, but “social factors” are now coming more and more into play. It’s been observed over the last couple of years that Google has been paying attention to social proof.
While the exact amount of influence this activity has on rankings is not clear, what is clear is that Google is relying more and more on social proof to influence ranking. After all, their job is to deliver good content to searchers, and content that has “social buzz” would at least appear to be more relevant and valuable in a given search.
Google has just introduced their new +1 social feature, which lets searchers give a thumbs up or positive recommendation to content they find valuable. The +1 button is a way for Google searchers to say “this is pretty cool” or “you should check this out.” Interesting. It just shows how social proof can and will influence ranking more and more as time goes on.
The bottom line – to increase your chances of being found in searches, be active and consistent in using social media. Get links back to your blog and your posts. Becoming an active member of the major social communities has always been good advice for online network marketers and MLM’ers, but now it’s more important than ever.
Traditional SEO + smart participation in social communities (like Facebook) = far better odds that YOUR best prospects will find you!
Last time, we talked about the importance of creating your “home base” for promoting yourself and establishing your own distinctive brand online.
Once you’ve created a WordPress blog as your “home base”, it’s time to begin adding fresh content. This is where many people stumble and draw a blank. It can be challenging to come up with things to write about, especially if you are fairly new to blogging. You understand the concept of promoting yourself as a leader, not just pitching your network marketing opportunity, but what do you blog about to accomplish this?
Don’t feel bad if you struggle at first to come up with topics for content. I believe that just about everyone doing this will occasionally experience times when they just don’t really know what they should write about.
As home business builders and MLM network marketing leaders, we want to provide value and insight to our readers so that they have reason to keep coming back for more. Bear in mind that some visitors to your blog will be serious opportunity seekers, and many will visit a few times and review your content before they feel comfortable contacting you. Thus, you really want to put some thought and effort into this.
Here are a few ideas about what you can write about, which will work well for home business builders and network marketers. You have to use some imagination and integrate these ideas with your own personal experiences, but they can help you get started.
Think about your experiences in building your business and how youâ€™ve overcome obstacles, and write about them. Talk about how and why you got started, and things youâ€™ve learned along the way.
Many of your prospects will ask the same questions over and over – take these “frequently asked questions” and talk about how you answer them. Some common questions might be:
How much money can I make in network marketing?
How much time do I have to put into it?
Can I do this if I have a very tight budget?
Can I really build a business if I work a full-time job?
And so forth…you can build an entire post or article around questions like these.
Read a book or good article about MLM, home business, social networking, or self development.Â Pick out parts that resonate with you, and write about them from your own experience and perspective.
Share and comment on a video (from YouTube or elsewhere) that youâ€™ve seen that encouraged you or gaveÂ you insight that helped you in your business.
When you read something online that inspires you, perhaps a business building tip or something that motivates you to action, create a post that relates it to your own personal experience. Don’t just copy it.
Create a “how to do something” post. This can be about anything you’ve learned to do for your business. For example: “How to Set Up an Autoresponder Follow-Up System” or “How to Notify Your Warm Market About Your New Network Marketing Business“.
Go to Google and search for keywords like “MLM message boards” or “network marketing forums”. Visit these boards and scan the topics. Look for questions and problems that networkers are asking about, and write posts for your blog with comments and answers.
Create list type posts. These tend to draw interest and attention, but don’t overdo them. For example: “Top 5 Things to Look For in an MLM Product” or “Ten Top Questions to Ask About a Network Marketing Opportunity“.
These are just a few ideas you can use to get your creative juices flowing. An important thing to keep in mind – just relax and be yourself. Write from your own perspective and experience, and don’t worry about being perfect. You’re not trying to be a professional writer, but rather a communicator. Prospects visiting your blog are interested in learning more about you and who you really are. Be yourself.
In my previous post, I shared the basics of blog SEO so that you can drive free and unlimited traffic to your blog. Â As promised, today I’m going to go over the actual steps or actions that you need to take to ensure that you have a fully search engine optimized blog.
Without further ado, let’s jump right into it, shall we?
That’s right. You’d be surprised how some people miss this important aspect. Unfortunately, WordPress sites are set to block search engines and that explains why this can be overlooked.
So, you need to check your Privacy settings to make sure that search engines know that your blog exists and make it visible.
In your admin area, go toÂ Settings >>Â Privacy and check the first option:
You need to have a title, description and meta tags for your blog. Before you start wondering what these are and where do you add them, I’ll show you how to get this done.
First off, youâ€™d need to install theÂ All in One SEO Pack plugin if you havenâ€™t done so already and then add your title, description and keywords.
You can also watch thisÂ video to help you with configuring the settings in your admin panel.
This is the title of your home page and it’s important that it has your keyword in the beginning as search engine bots read from left to right.
A long title does not entice your readers to click on the link, so you should go for about 65 characters, just to give people an idea of what your blog is about.
It speaks for itself. This is where you write a few words about what people can expect to find and learn from your blog. Again, you don’t need to write an essay to achieve this – a maximum of 170 characters will do. Your keyword should be used right at the beginning for the same reason cited above.
In order to attract the right people to your blog, you need to add some keywords that are related to your blog. Word of caution: don’t display your money keywords as your competitors would easily discover them by just viewing your source page. Use generic but relevant keywords.
Your blog’s permalinks need to show the keywords so that you can improve your search rankings and help your content to be found online easily.
This is much better than using URLs that include question marks and numbers, e.g. http://YourBlog.com/?=p235/. This means nothing to search engine bots.
The good news is that you can change this default setting in your admin area, so that you can use the relevant keywords.
Warning: Now, before you drop everything to go and make the changes, you need toÂ install a plugin called,Â Redirection 2.1.27 by John Godley so you don’t break your existing links.
Now, go toÂ Settings > Permalinks > Custom Structure
In addition, before publishing your posts, you need to remove the extra words such as to, is, the, how, what and so forth. They have no significance and will not improve your search rankings.
You can remove them manually (if you’ll always remember to) or installÂ a plugin called,Â SEO Slugs 1.0 by Andrei Mikrukov which can do a job for you automatically. I use this plugin, but I still double-check before hitting the “publish” button.
What on earth is that? Don’t fret! This is just a fancy word with a simple meaning. You could unknowingly behaving different versions of your blog URL, all going to the same destination:
Trouble is, different URLs for the same blog, mean different blogs in Google’s eyes and this could hurt yourÂ blog SEO in a big way.
Here’s how to fix this problem:
1. Choose the version that you want to go for and use the same one all the time. In your admin area, go to Settings >> General and type in your chosen URL version.
2. Let Google know your preferred version by logging into your Google Webmasters Tool account (you do have one, right?).
Now, if people are using any version of the same URL, they will be redirected to your preferred one. And Google will recognize your chosen URL as well.
There you have it, these are the initial blog SEO actions that you need to take to make sure that you increase your search engine rankings and attract lots of traffic to your blog.
Be on the look out for my next post as I will be sharing more blog SEO tips.
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P.S. Please help me win the blogging contest by commenting and sharing my incredible post ==>How to Beat Changes to Organic Traffic Generation Rules.
You should NOT use your company’s web site!
OK, it is a bit of a catch 22. You want to use your company’s web site because it is duplicable. However most of your company web sites… well… suck.
Before you tell me I’m crazy, let me explain 🙂
Typically most of the best internet marketing tools are not created by our company. Most of the best tools are developed by distributors like you and me.
When a new MLM company is launching they may pay as little as $10,000 for their MLM software AND a boilerplate web site. They get a little template driven web site by a company that develops MLM software. It has all the basics but that is all it is… basic. It isn’t very good at marketing.
Heck, it might even be pretty. It might have great graphics or a flash movie but… Let me ask you this…
Usually the answer to these questions is no.
Your company doesn’t let you track the traffic on your sites, and if you can track it, they’ll give you some basics like total number of hits. They won’t let you see things like which keywords people used to find you, which web sites they came from, etc.
Your company usually doesn’t provide an autoresponder or way for you to build a mailing list if the person doesn’t buy during that visit.
Did you know it usually takes several exposures before someone joins your company or buys your product? That is why having a mailing list is so important.
You need to be building a list so you can get additional exposures to your prospect. You want to be able to put them on an autoresponder or invite them to a webinar or local meeting. You can’t do this with most of your company web sites.
Then when you do get a visitor… they get all these menus of all these fun things to do. The history of the company, the founders, the full lineup of products, the link to the DSA or other industry associations, maps, lists of conference calls and events, etc. Another words, overwhelming amounts of information.
Most good sales pages or lead capture pages DO NOT have a lot of options. They have one strong call to action which is repeated several times on the page. They try to get you to buy… or they try to get you to opt in to their list. They usually only have one link which is not a call to action. This is the link for existing members/customers/distributors who got their by accident. That’s it. You really only have two options. This is one reason why the page is so effective at selling because there aren’t a lot of options to distract people.
And I haven’t even mentioned one of the most important reasons… the search engines!
Google hates replicated web sites like your company web site and even if it did like them only one person in the entire company would get the link. Google doesn’t want 10 links that all look the same. One of the most important things to rank well in Google is to have a unique web site!
While you may want to use a duplicable web site like the one your company provides, if you’re going to do any amount of internet marketing you’re going to want to have your own web site or at least a web page, free blog, or something. We’ll talk more about this in future That MLM Beat articles.
Disagree? Let me hear it! Leave a comment and let me know. I’d love to hear your point of view.
PS. Yes I know a few of you represent internet focused MLMs that have strong sales pages. These are internet ONLY companies and have spent tens of thousands of dollars testing single page sales letters. They’re very effective. I’m not referring to you. I’m referring to the majority of MLMs selling physical products that think a “store” is going to convert just because it has a shopping cart on it.
Blog SEO is one of the most effective strategies that you need to learn and master to perfection if you want your blog to be found and read.
Doubtlessly, you have created your blog so that you can drive massive amount of laser-targeted traffic and convert that traffic into repeat readers, subscribers and long-term customers.
So, you need to take action for that to happen. See, many new bloggers create a blog and then expect a flood of traffic to fall on their laps. Well, that’s a recipe for blogging failure.
Blog SEO if done properly can help your blog to grab top search engine rankings and drive unlimited traffic to your blog for free. How would you like to generate endless, laser-targeted traffic to your blog every single day without spending a dime?
It’s all exciting but maybe you feel intimidated by the whole SEO concept and don’t really know how to implement it. I remember when I used to think that SEO was complicated and I was just not interested in learning how it works.
Things changed when I realized that I needed to work on my blog SEO in order to attract more traffic.
It’s an acronym for Search Engine Optimization which basically means that your website will show up higher in the search engines when people search for your specific keywords.
Firstly, search engine bots look for keywords when they crawl websites, so if you use relevant keywords and phrases in your content, then you stand a good chance to get higher rankings and more traffic.
Secondly, it has been proven that more searchers prefer to click on the organic results (free listings) rather than the sponsored links (paid advertising). In addition, people don’t usually search beyond the first page. That’s why it’s important to get your blog on the first page by using the right keywords.
Now, in order to do a proper keyword research, you need to use the necessary tools so that you can understand what people are searching on.
You need to make sure that your blog is tailor-made and targeted to people who would be interested in what you have to offer, otherwise your blog SEO efforts would be wasted and your traffic will not be targeted.
Now that we have laid out the foundation for blog SEO, we will look at the actual steps that you need to take to optimize blog and increase the rankings and profits in the next post!
Get ready to boost your blog SEO!
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