If you have followed Front Page on Google Part 1 and Part 2, you would have witnessed a case study on 2 long tail keywords that I’ve been optimizing for the front page on Google for the past week.
In part 1 I started off with ‘Social Tribes’ on no 17 and for ‘Free Blog Syndication’ no 7 early yesterday.
Here are the screen shots for the results:
Free Blog Syndication
You will see at the time these screen shots, I was positioned at no 4 for Free Blog Syndication, no 6 for social tribes and no 5 for social tribe.
To say that I was impressed with my results is an understatement, but here’s the best bit: I actually messed up the entire strategy and still got great results!
I’m not sure if this will have an effect on my rankings over time, but I made a crucial mistake with my bookmarking process (more on that) and only completed half the tasks.
So, as promised and teased in Front Page On Google part 1 and 2 and without holding back on a single thing, here’s the exact strategy that you can duplicate on your next blog post or article:
1. Thorough keyword research
This step is crucial so please don’t kid yourself. Most Bloggers simply guess and start writing. But if you are going to be spending 30 minutes, an hour or even longer on a blog post, why not take 5 – 10 minutes to really dig into long tail keywords, 3 to 5 word phrases and make that you rank high on search engines?
Data driven decisions outrank wild guessing by many miles.
Use the Google Keyword Tool for thorough keyword research. Make sure that you change the settings to all countries, keep synonyms selected and search.
Have a good look at the advertisers competition and amount of searches. You can go for something like ‘network marketing’, but you are not going to get anywhere with that in one single post. In fact, you will probably need to build an entire authority site around that keyword and build it over a long period of time.
Instead, think of problems that your prospects might be having and offer a solution. Think 3 – 4 word phrases that don’t have much competition. These long tail keywords are generally searched within the hundreds and under a thousand times.
If your search term seems too competitive or if you just want to double check, head over to Google and type ‘allintitle:keyword’ in the search bar.
What that does is deliver the search results of pages / posts that have your keyword phrase within the TITLE. Generally speaking, if the number of competing websites (top right) are under a thousand and you are doing everything else right, you shouldn’t have a problem getting on the Front Page on Google instantly. Of course, there are exceptions to these rules.
2. Keyword placement
Other than a few crucial placements in my opinion, you don’t need to be too concerned about this. Gone of the days of repeating your keywords like a parrot.
It’s best to have your keywords in mind and write naturally.
If you can however get the keyword or key phrase positioned within the first sentence or first paragraph, do that.
Throughout the post also bold your key phrase. Everything in moderation of course. This post is a great example of this.
Placing your key phrase as a heading like I’ve done before the images also score points with the search engine spiders. If it’s suitable, also use your key phrase as anchor text.
IMPORTANT: It’s all good and great to have content that’s perfect for search engine spiders, but writing content for the human eye is much more important. Getting ranked on the front page on Google is great, but if no one wants to read your post, then what’s the point?
3. Write a new article and post it on Blogger.com
Create a new article from scratch (recommended) focusing on your long tail keywords. This is where I made a huge mistake. I’ll explain shortly.
Make sure that you use anchor text, like I’m using here for social tribes, that links back to your post that you want to rank for.
(don’t forget your key phrase in the TITLE of your blogger post of course!)
4. Digg and Reddit it!
Create a campaign on Digg and Reddit that leads to your new post that you did on Blogger.
And here is my BIG mistake: I rewrote the original post I did for Blogger. By the time I got to blogger, my original post had already been Dugg by one of our readers and Digg does not accept duplicates. So again, be sure to keep your post on blogger original.
5. Bookmark Your Digg and Reddit Campaign
Here’s the fun part! Bookmark your campaigns on Digg and Reddit Submissions and bookmark then across 3 different bookmarking networks.
Now it is really important that you get someone else to do the bookmarking for you. This is where Syndd comes into play. Synnd, together with parts of the Superspindle Strategy as mentioned above, is a great way to outsource all your social and internet marketing in minutes.
Without this you will need lots of time on your hands and 2 to 3 dozen friends to help you out religiously for every single blog post or piece of marketing that you choose to do.
Final step that I didn’t complete:
Bookmark your submissions page on Digg and Reddit on 3 other bookmarking networks that you didn’t use in Step 5. Your submissions page is the page that shows all the content that you have submitted to Digg and Reddit.
For more information on putting this strategy in motion successfully, you can try Synnd for a dollar