Get the Most From Your Social Media Profile

If you’re using social networking communities (such as Facebook) to meet people and connect with potential business partners, it’s very important to go the extra mile and strive to create the best profile you can. Oddly enough, many network marketing and MLM entrepreneurs don’t take time to do a good job with this. Often, they fill out their profile with just a bare minimum of information that doesn’t really leave much of an impression on visitors.

Why Creating Your Best Social Profile is So Important

Many people are out there looking for a way to make money from home. They are looking not only for a good opportunity, but for someone they feel comfortable working with. When they like a post or some other content you’ve created, or read details about your home business, they are likely to click on your profile to learn more about you.

Don’t you sometime do this yourself when you are looking at message boards or browsing discussions in various social communities? When you see someone make an interesting comment or observation, you probably get curious and click on their profile to learn more about them. This is why having a complete profile is so important – you want to come across as “real” and give people more reason to get in touch with you.

Creating Your Best Profile

The first thing you want to do is upload a quality photo of yourself. Since you are in these communities hoping to make business connections, it’s important to have a nice photo that presents you well. A professional portrait isn’t necessary, in fact a nice snapshot with your camera is fine, so long as it presents you in a positive way. I think a head shot for your main profile picture looks the best. Remember that this picture is often the first thing that people see, and making a good first impression is important.

Always be aware of your privacy and don’t put information in your public profiles that you don’t want the world to see. Otherwise, include as much as you like about your personal interests, hobbies, passions, whatever you want to share. Always keep everything in good taste. Many potential new contacts may find you from searches they do on their own interests, in an effort to find like minded friends.

ideas for blog posts and website articles

When you’re done, look at your public profile through the eyes of a potential prospect or friend. Is it professional, and does it show a glimpse of “who you are” apart from your business?

Always include a link in your profile to details about your MLM or network marketing business, or whatever venture you are involved with. The key is letting your business information blend in with everything else as part of the total “you”. Some networkers create profiles that go way overboard with hype and promotion of their opportunity. Serious prospects will be turned away by this – they are looking for more.

 

Check out Eldon’s Home Business Success Blog !!

Getting Found in Google – Why Social Proof Matters More Than Ever

If you have set up your online “home base”, preferably a WordPress blog that highlights YOU as a leader, you’ve probably read some things about SEO (search engine optimization) and how it can help you get found in Google when people are searching for a business or product like yours.

The point of SEO is making your blog content more likely to pop up in a Google search when someone is looking for whatever you are selling or promoting. The traditional approach to SEO falls into two basic categories:

  • on page optimization, which means writing good titles and descriptions as well as paying attention to other factors that make your blog more search engine friendly and your posts more likely to be found in searches
  • off page optimization, which involves getting links back to your blog content from a variety of sources – this can be links you place yourself in message board signatures, articles, and so forth or links that other people put on their sites because they like your content and want to share it with their readers

Both of these approaches are still critical to your success in being found in Google searches, but “social factors” are now coming more and more into play. It’s been observed over the last couple of years that Google has been paying attention to social proof.

For example:

  • Facebook likes
  • tweets
  • bookmarks and votes on content in sites such as Digg
  • social communities where people have commented on or highlighted your content

While the exact amount of influence this activity has on rankings is not clear, what is clear is that Google is relying more and more on social proof to influence ranking. After all, their job is to deliver good content to searchers, and content that has “social buzz” would at least appear to be more relevant and valuable in a given search.

ideas for blog posts and website articles

Google has just introduced their new +1 social feature, which lets searchers give a thumbs up or positive recommendation to content they find valuable. The +1 button is a way for Google searchers to say “this is pretty cool” or “you should check this out.” Interesting. It just shows how social proof can and will influence ranking more and more as time goes on.

The bottom line – to increase your chances of being found in searches, be active and consistent in using social media. Get links back to your blog and your posts. Becoming an active member of the major social communities has always been good advice for online network marketers and MLM’ers, but now it’s more important than ever.

Traditional SEO + smart participation in social communities (like Facebook) = far better odds that YOUR best prospects will find you!

Blog Commenting – An Easy Way to Boost Your Online Presence and Credibility

How often do you visit different blogs in your niche and leave comments to posts you read there?

There are different viewpoints on the value of “blog commenting”. As a network marketer and home business builder, you might wonder whether taking time for this is really worth the effort.

A lot has been taught over time about the value of leaving blog comments. Most blogs allow you to leave a link to your own site when you make a comment. At one time, this was highly promoted as a way to increase your search engine rankings, because you could create literally dozens of links back to your site in a fairly short period of time. However, as usually happens when an easy way to boost search engine rankings is discovered and publicized, spammers showed up and ruin the party for everyone.

In the case of blog commenting, different types of automated software came on the market which made it easy to leave lots of worthless comments with a link back to a target site – all automated. Google, and smart bloggers, caught on and took steps to stop the abuse. Google devalued the importance of these links, and bloggers started to change their settings so that (at a minimum) comments from first time contributors had to be reviewed and approved before going live.

In today’s online environment, spending time leaving blog comments isn’t really worthwhile for purposes of increasing search engine ranking for selected keywords. How often have you seen comments, with the author’s name (this is the text of the link) being “MLM Guru”, “Make Money From Home”, or something similar? When you see that, you know in most cases that the commenter is shooting for better ranking in Google for that keyword or phrase. It used to work really well, but no longer.

So, is there still value in commenting on other peoples’ blogs? Yes!

The idea now, though, is to boost your online social presence and create credibility. If you’re using social media to build your personal brand and develop relationships, and you should, blog commenting is one simple part of an overall social media strategy that you can use.

Here are a few tips for making blog commenting work for you.

  • Look for network marketers and other entrepreneurs who are active in social media – visit their blogs and bookmark those you like for commenting later.
  • Visit popular blogs focused on success, motivation, and mindset – these will be frequented by home business builders and possibility thinkers just like you.
  • Don’t worry about software that promises to find blogs that allow “do follow” links – this is a throwback to the days when commenting was all about getting backlinks to your own site, and that isn’t the best strategy now.
  • Remember that your focus is on adding value to the post – short comments like “great post, I’ll be back soon” are obviously there to get a link back to something. Many blog owners won’t even let these go public. Focus on making intelligent comments that show you really read the post and got value from it.
  • Intelligent comments with substance encourage blog visitors to click the link back to your site – and this is your ultimate goal. Make a good impression, get that click.
  • Use your real name, not a keyword or phrase, unless you are building your brand around something other than your name.
  • Get a gravatar http://en.gravatar.com/ so that your picture will appear next to your comments, instead of a generic graphic.

Finally, make blog commenting a part of your overall social strategy, but don’t put a high percentage of your available time into it. The key is getting exposure as many different ways as you can. People might see you active on Facebook, then visit your blog, read an article you published somewhere, then later see your comments and picture on other peoples’ blogs. It all adds up and creates the “YOU” brand that separates you from the crowd.

About the Author

Eldon Beard is a network marketing and home business coach who enjoys helping others achieve the lifestyle that they truly want. Visit his blog at eldonbeard.com and discover a balanced and professional approach to network marketing and home business success.

MLM Blogging – Metrics and Management, The M & M’s of Your Blog’s Effectiveness (Part Two)

It happens to ALL of us. You are doing the do, following the plan that you have put in place for yourself to a tee. And then STUFFLIFE, whatever you want to call it, happens and throws you a curve ball and to quote Robert Burns, “The best laid schemes o’ mice an’ men gang aft agley”. This is why Metrics are such a valuable tool to use in measuring your blog’s effectiveness and pinpointing specific areas that require your immediate attention.

The last post that I did for this series  TWO WEEKS AGO,  (forgive me everyone, I should have done what I always tell others to do :-(), discussed using Google Analytics to track and measure the results you are receiving for your blogging efforts.

I was shocked and stunned today when I took a good look at my Analytics Account for my MLM Blog and NOT in a good way. Here are snapshots of my Analytics Summary for today and Alexa summaries from March 2010 and today as well. There is LOTS of bad news to be seen. The GOOD NEWS is that situation can be reversed. I’ ll talk about that a little later on.



The snapshot below is from today May 29, 2010 …

Alexa Rankings For RoseMis.com May 2010

This snapshot is from March 8, 2010 (almost 90 days ago) …

Alexa Ranking For RoseMis.com March 2010

This snapshot is from my Google Analytics Account May 29,2010 …

Google Analytics For RoseMis.com 05 29 10

My Alexa ranking was in the 240,000 range 10 days ago …. What Happened ?

Here are the three questions that I am asking myself right now:

  • What relevant conclusions can I draw from this information?
  • What can I do to improve these results?
  • How can this information help me serve my readers better and increase the number of readers to my blog?

Here are the answers that I have come up with (I’m inviting you to add your analysis to this in the comment section below):

1. Although my Alexa rankings are up from March 2010, they took a HUGE nosedive over the past 10 days. My traffic is WAY down compared to last month. The bounce rate is VERY high based on my historical numbers. People are spending alot less time ON the blog. And they are looking at fewer pages.

Why?

  • I was posting alot more 3 months ago
  • I was posting really interesting, relevant content
  • I was syndicating and commenting alot more on OTHER PEOPLE’S blogs
  • I was actively publishing articles to different article directories and social communities
  • I had just published my e-Book
  • I was alot more SOCIAL in the blogoshpere, Facebook, Twitter, Better Networker, Blog Talk Radio
  • I had alot of BUZZ going on around my content because I was creating alot of BUZZ around other people’s content

What Happened?

  • I took on several time intensive consulting projects
  • I did not allow sufficient time for Socializing – Facebook, Twitter, YouTube, Better Networker
  • I did not create another new product
  • I was not back linking to other people’s content adequately
  • I stopped posting 3 times a week and went to a 1 post per week schedule
  • I didn’t do any sort of article marketing to create back links to my information
  • My content became old and not relevant to the needs of Network Marketers and MLM’ers
  • My self-management went straight to hell

Can This Be Fixed?

Yes it can, but not without a serious overhaul of my daily method of operation. Things have gotten really busy because of the consulting work that I have picked up. Reviewing the LONG TERM results and goals I want, I allowed myself to get seriously off track because of “bright new shiny objects”. This is no way to build a business that is going to be around for the long haul. Here is what I can do right now to get back on track.

  • I can hire a VA to help with some of the more mundane tasks.
  • I need to get SOCIAL again. There are ways to automate some of that, but I will need to invest more upfront time interacting at a higher level with other people so that I can find out exactly what the new concerns are and how to best serve my current readers and attract more people to my information (which is how I got my consulting clients in the first place).
  • I need to create another high value, totally relevant information product.
  • I need to focus on getting more of my content syndicated. TSA (Tribe Syndication with thatMLMbeat.com) will provide a big boost for me socially as well as for content syndication.

Lessons Learned From All Of This

Maintaining  focus and self-discipline is CRITICAL to the LONG TERM success of anything. Having the right tools in place to measure results is IMPERATIVE to ensuring that one is on the right course. Responding to the detours and challenges that will inevitably occur, in a proactive rather than a reactive way, brings about quicker course correction and better long term results. It is VITAL  to be on the bleeding edge of current trends and information and to share that information with the people that can benefit from it. And most important of all, since we are in a social economy, being surrounded by a Tribe that shares my vision is paramount to my success online.

My hope that you received some real value from this post! Be sure to leave your comments and suggestions in the comments area. And take a minute to share this story with YOUR Tribe!!

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging

2013 Facebook Friends, 22,439 Twitter Followers… So Now What? [Weird Ending]

Social Tribes

[SIDENOTE: The coolest, yet strangest thing just happened minutes before completing this post as you will experience shortly]

Do we subconsciously place some sort of authority rank or superior value on the amount Facebook friends or Twitter followers that someone has?

At first we might all unanimously say ‘no!’, but is that really true?

When you connect with someone on Facebook or find someone on Twitter with a inactive time line, is there a little voice uttering to you that you are speaking to someone with little or no experience in there niche?

Maybe so. Or maybe you are in the same boat and just starting out with Social Media and none of it really matters.

Whether we like it or not, numbers have some sort of status (excuse the pun) attached to it. But as the rest of this story reveals, the numbers myth might just be a lie we all choose to believe.

I got on a Skype call with Malika Duke from http://BusinessSavvyMoms.com for a ‘quick’ chat to answer a few questions about her profile here on thatMLMbeat.

The intended 2 minute conversation turned into an awesome hour after Malika shared this story of one of her coaching clients.

Her clients concern was that although she had thousands of Twitter followers, she battled to connect with anyone of them or further any conversations.

Does that sound familiar? If so, what’s the real point in having all these followers then?

I’m confident that we can all plead guilty for clicking away and excepting friend requests like there’s no tomorrow to simply ‘get it done’ and out of the way.

But how many of those friends did we actually connect with? Just adding a simple welcome note or starting a conversation?

Social media has definitely changed the game of internet and network marketing altogether, but maybe we are still approaching web 2.0 with a web 1.0 mindset?

Let me explain…

Web 1.0 was all about great sales letters, one way conversations and automation. The less interaction you could get away with and automate everything, the better.

So now we play a slightly different game. While all the sales letters and automation still serve our businesses tremendously, it’s the connection which takes place before hand that really counts.

Your sales message only has as much value as the relationship you managed to establish before hand.

The old saying of “People only do business with people they know, like and trust” carry more weight in the social hemisphere than ever before.

So before concluding the outcome of Malika’s coaching client and without trying to preach to the choir, here are a few solutions we discussed that will really help you connect with your Facebook friends and Twitter followers:

1. Get personal

Do something that is un-automated. Type a personal message in a friend request, write on someones wall (Facebook), compliment on something you found on their social profile or try and establish some form of ‘common ground’.

Is there something in particular that this person is involved in that resonates with you? It could be as simple as having kids, coming from the same area or an interest in the same business niche. Use that as the conversation starter show that you are human.

2. End conversations with a question

If you want to build a relationship via direct messages, it’s important to keep the conversations going. If you simply answer the message and not proceed with a question, the conversation simply dies.

3. Do something different

Sometimes you get a direct message that has the feeling of being transcribed or rehearsed. People want to get to know the real you. The easiest way to be different and make an impression is just to be yourself. We are all different and unique human beings, let that resonate through the world of social media.

4. Go live!

Yes, connect! If no one has magically scrolled over to your network marketing opportunity link and joined your business yet, then go live!

If you have the opportunity to pick up the phone, get on a Skype call, have a video chat, then do it! There is nothing better than speaking to anyone face to face and with modern technology no one has an excuse not to. The quickest route to building your MLM business is by having a live conversation.

To conclude our story…

With the guidance of Malika, her coaching client based in Australia got back to her with major excitement for making her first personal connection. They got on Skype, found common ground and have partnered in business.

[Extended] Now here is the strange part…

I have never officially spoken to Malika until our Skype conversation a few days ago. We have only spoken on Twitter and Facebook, but we spoke naturally for an hour like we have known each other for many years.

By the way we connected through the power of social media, we already had common ground before we had a live conversation.

Now I live in Perth, Australia and Malika is based in Keller, Texas.

When I reread this post, I couldn’t help noticing that it seemed incomplete without mentioning who Malika’s coaching client was.

I got back on Skype to ask Malika who the Mystery lady was.

Malika replied saying:

[10:33:49 AM] Malika Duke: I hear you are talking to my friend and client CaptainLiz!

Say what?

Liz Hindley a.k.a. Captain Liz was living in Perth about 6 months ago when I met her through a business associate. She has now moved over east, but we managed to re connect about a month ago through social media.

So here I am, talking to Malika for the first time in the United States, several thousand miles away, discussing a topic related to one of her coaching clients Liz who we both know but unknowingly.

Wow, what a strange MLM / Social Media world we live in?

Liz is a pilot so when your business reaches the heights you are after, you now have a pilot connection to take you anywhere!

Be sure to checkout her MLM blog for some awesome authentic tips and great video footage pilot style!

[Disclaimer: The amount of Twitter followers and Facebook friends mentioned in the title is not in reference to anyone in this post! 🙂 ]

How To Create Dozens Of Blogs For Your MLM Team Or Niche Domination In Seconds

Setting up and managing blogs can be quite frustrating at times.

I am personally guilty of spending way too much time on technicalities of plugins, themes, layout and widgets that don’t contribute to marketing, which should be any top internet and network marketing professionals primary focus.

Furthermore, I’ve seen it happen time again how it brings an entire MLM Team to standstill. They get stuck into figuring out how to blog and social media technicalities instead of getting content up, taking action and building relationships with new prospects.

Now imagine your duplication if everyone in your MLM team is spending time on the how to’s instead of getting into action? That can be as productive as driving with you hand break on!

Be sure to read this post by Diane Hochman for a clear reality check.

That brings us to the first of many classic benefits our PRO Membership offers with our Blog And User Creator tool.

Let’s cover 2 scenarios:

Scenario 1 – MLM Team Blogs

You have 5, 10, 20, even a 100 or more team members that need to start writing articles, doing video blogging and developing content. Instead of spending endless hours getting your team setup with their personal blogs, why not create dozens of blog within seconds and take your team straight into action?

They can still use their own domain name for personal branding and customize their MLM blog with their own blog header. Not much different to owning your own personal blog.

If they need a blog header, our graphics designer will design one for free and you only have to pay if you like it and want to keep it.

Scenario 2 – Keyword and Niche Domination

Using web 2.0 properties for link building and piggy backing off their domain strength is a crucial step in offsite SEO.

{If you are not familiar with the term Offsite SEO, it mainly refers to building backlinks from other valuable and related web sites. Onsite SEO is the optimization that you do on your blog or website.}

The perfect way to increase your ranking in the search engines is to setup remote blogs, a.k.a. satellite sites, on web 2.0 sites like Squidoo, Xanga, hosted WordPress and of course thatMLMbeat! 😉

You then link back with anchor text, like I’m about to do in the next sentence, to the actual post that you want to rank for.

You can read more about this strategy in Front Page On Google In Less Than 18 Hours.

How would you do this on thatMLMbeat?

Well, setup a few remote blogs for keyword targeting and add various 400 – 600 word articles on them!

There is no limit to the amount of blogs you can create, but please use this tool responsibly.

We do not allow cybersquatting (registering domain names for the purpose of holding keywords and not adding any content to the actual blog) and spam MLM blogs get deleted.

No MLM Company names are allowed either.

Other than that… Go Wild!!!

The possibilities of this tool are endless.

If you find any a different use for this tool that you would like to share, please do so in the comments below.

Happy multiple blogging!

MLM: Marriage Or Prostitution?

MLM Marriage Or ProstitutionThere are several conclusions that can be drawn from that strange headline and  possibly even offensive for some. If you are one of the latter, bare with me. This could get interesting.

Eric Worre recently did a four part must see video interview with Gary Vaynerchuck.

There are countless golden nuggets buried within this ‘say it like it is’ debate and we are going to elaborate on a few.

So back to the major question: Are you involved in a MLM Marriage or MLM Prostitution? Here is one definition that leads to many.

Gary talks about doing what you love and cashing in on your passion.

As a network marketing professional, are you serving your passion? Or are you strapped into the quick cash mentality? Do you really want to be a network marketer and serve a goal and purpose larger than a downline? Or are you simply doing it for the money.

Of course we all want to make money, but if money is the sole motivation, chances are that you might be accomplishing the opposite.

Let’s dig even deeper.

Gary also mentions that social media is one of the best things that’s happened to the network marketing industry.

While this is true, it’s debatable that it is also the worse.

“Good is going to win, bad is going to lose”, as Gary expressed.

Social media makes it extremely hard to hide and become successful at the same time. The network marketers that’s given the MLM industry a bad rap through scams and unethical business practices now get exposed through a few Tweets and blog posts.

So why is social media bad for network marketing? Spend some time on Twitter and Facebook and experience what the majority are up to: Automated one line pitches vs. Valuable content and authenticity. Or, MLM Marriage vs. MLM Prostitution.

So let’s think ‘Gary’ here for a minute:

If we should be following our passions, creating value while serving our industry and there is no more place to hide with social media network marketing, is it possible to survive as an avid MLM Jumper?

If building a rock solid network marketing business in the new world of social media is dependent on true authenticity and and building a respectable personal brand, can you still be taken seriously in the public eye by jumping from one opportunity to the next?

We are not talking about going through and ethical divorce, the sincere decision to change companies for personal or business reasons. But rather the juggling act of getting caught up in the moment of hype and grabbing every MLM opportunity that meets the eye.

What are your thoughts? (comment below)

MLM Blogging: How to Be the ‘Cool Kid’ at the Party

MLM Cool KidBeing the ‘Cool Kid’ at the Social Media party is all about ‘being in position’. Unfortunately most MLM and internet marketers in general haven’t grasped this concept as yet.

While some inspiring network marketers are attracting as much as a 100 leads in a single day by providing true value, others are ruining the credibility of the industry (a.k.a. the party poopers) by practicing their one line closes to pitch their MLM business opportunity on Facebook and Twitter relentlessly.

This makes the industry look cheap and distributors desperate. Or as Randy Gage likes to call them, MLM Morons.

So how did social media turn into a MLM pitch festival?

Well, plenty of answers to that question raging from pure ignorance, bad marketing habits and honestly not knowing, but here is my guess:

Not enough clarity and guidance between the difference of social media and direct response marketing.

Back in the day, most marketers started out here:

Direct Response Marketing

MLM Direct Response Marketing

Direct response marketing is a fairly simple concept: You have a problem, here is the solution. You want it, here it is. You provide a solution to a problem and if I need it, I’ll buy it or join your business in our case as network marketers.

Pay per click (like Google Adwords) is the perfect example of this.

Now let’s look at the opposite scenario…

Social Media Marketing

MLM Social Media

With social media marketing, people simply want to socialize and ‘hang out’. Or, as Perry Belcher likes to call it, the party!

No one’s looking for solutions to any problems or looking to join any network marketing business. That’s what Google is for. People want to socialize and build relationships.

Perry’s training takes this to a new level and is a lot more in depth than this, but here is the basic concept:

Social Networking is the party to chitchat and get to know people, your blog is the barbecue at your house that furthers the conversation and develops the relationship.

From there, if the relationship is sound and the need exists, you might invite them to your office (sales letter or network marketing opportunity website) to discuss business.

When looking at Perry’s approach, it’s easy to see why so many network marketers become the party poopers!

Then again, Social Media is a new playing field and a huge temptation for any network marketer who is new to the online world to try and implement offline marketing strategies online, similar to direct response marketing.

So how do you make social media work for your MLM business?

It’s all about positioning.

Positioning and providing value through content that has an impact on peoples lives in some shape or form. To provide valuable content, you need a place which you can call home.

Not your page on Facebook or any other social site, but your own personal MLM Blog.

Your blog should become your central hub of communication, a place where people can find out more about you and what your values are. If you don’t have a blog yet, this video will show you how to get a free blog in 5 minutes flat!

Next step is to change your website links from your social networks. Instead of all the links on your social profile pointing to your replicated company website, have it point to your MLM blog.

Even better, to your about page or a page with a video welcoming them from that particular network.

What a great way to continue the conversation and build real relationships.

Build your central hub and be generous when sharing information about yourself. After all, your blog replaces your voice to build relationships for you when you are not present.