Get the Most From Your Social Media Profile

If you’re using social networking communities (such as Facebook) to meet people and connect with potential business partners, it’s very important to go the extra mile and strive to create the best profile you can. Oddly enough, many network marketing and MLM entrepreneurs don’t take time to do a good job with this. Often, they fill out their profile with just a bare minimum of information that doesn’t really leave much of an impression on visitors.

Why Creating Your Best Social Profile is So Important

Many people are out there looking for a way to make money from home. They are looking not only for a good opportunity, but for someone they feel comfortable working with. When they like a post or some other content you’ve created, or read details about your home business, they are likely to click on your profile to learn more about you.

Don’t you sometime do this yourself when you are looking at message boards or browsing discussions in various social communities? When you see someone make an interesting comment or observation, you probably get curious and click on their profile to learn more about them. This is why having a complete profile is so important – you want to come across as “real” and give people more reason to get in touch with you.

Creating Your Best Profile

The first thing you want to do is upload a quality photo of yourself. Since you are in these communities hoping to make business connections, it’s important to have a nice photo that presents you well. A professional portrait isn’t necessary, in fact a nice snapshot with your camera is fine, so long as it presents you in a positive way. I think a head shot for your main profile picture looks the best. Remember that this picture is often the first thing that people see, and making a good first impression is important.

Always be aware of your privacy and don’t put information in your public profiles that you don’t want the world to see. Otherwise, include as much as you like about your personal interests, hobbies, passions, whatever you want to share. Always keep everything in good taste. Many potential new contacts may find you from searches they do on their own interests, in an effort to find like minded friends.

ideas for blog posts and website articles

When you’re done, look at your public profile through the eyes of a potential prospect or friend. Is it professional, and does it show a glimpse of “who you are” apart from your business?

Always include a link in your profile to details about your MLM or network marketing business, or whatever venture you are involved with. The key is letting your business information blend in with everything else as part of the total “you”. Some networkers create profiles that go way overboard with hype and promotion of their opportunity. Serious prospects will be turned away by this – they are looking for more.

 

Check out Eldon’s Home Business Success Blog !!

Getting Found in Google – Why Social Proof Matters More Than Ever

If you have set up your online “home base”, preferably a WordPress blog that highlights YOU as a leader, you’ve probably read some things about SEO (search engine optimization) and how it can help you get found in Google when people are searching for a business or product like yours.

The point of SEO is making your blog content more likely to pop up in a Google search when someone is looking for whatever you are selling or promoting. The traditional approach to SEO falls into two basic categories:

  • on page optimization, which means writing good titles and descriptions as well as paying attention to other factors that make your blog more search engine friendly and your posts more likely to be found in searches
  • off page optimization, which involves getting links back to your blog content from a variety of sources – this can be links you place yourself in message board signatures, articles, and so forth or links that other people put on their sites because they like your content and want to share it with their readers

Both of these approaches are still critical to your success in being found in Google searches, but “social factors” are now coming more and more into play. It’s been observed over the last couple of years that Google has been paying attention to social proof.

For example:

  • Facebook likes
  • tweets
  • bookmarks and votes on content in sites such as Digg
  • social communities where people have commented on or highlighted your content

While the exact amount of influence this activity has on rankings is not clear, what is clear is that Google is relying more and more on social proof to influence ranking. After all, their job is to deliver good content to searchers, and content that has “social buzz” would at least appear to be more relevant and valuable in a given search.

ideas for blog posts and website articles

Google has just introduced their new +1 social feature, which lets searchers give a thumbs up or positive recommendation to content they find valuable. The +1 button is a way for Google searchers to say “this is pretty cool” or “you should check this out.” Interesting. It just shows how social proof can and will influence ranking more and more as time goes on.

The bottom line – to increase your chances of being found in searches, be active and consistent in using social media. Get links back to your blog and your posts. Becoming an active member of the major social communities has always been good advice for online network marketers and MLM’ers, but now it’s more important than ever.

Traditional SEO + smart participation in social communities (like Facebook) = far better odds that YOUR best prospects will find you!

How to Avoid Getting Sucked in to the Facebook Time Trap…

How many times have you gone into Facebook to check your messages, or post a status update only to get pulled in much further? Several hours later you emerge wondering where that time went?

You remember that you only had 3 hours to spend on your business today, and that time is almost gone! Showing people that you care on Facebook is one thing, but you might have gotten sucked into the Facebook Time Trap!

It’s not just Facebook that this can happen on. The online world is FULL of distractions and as business owners, we need to rise above it in order to SUCCEED.

So, here’s one of the ways I overcame it…

Habits, routines and systems are incredibly important in my life right now. It’s taken me several years of working on them consistently, tweaking them to fit in with other things I’m doing and testing new routines I can apply to my life and business.

I’ve created habits for all areas of my life including health, spirituality, business, Facebook, blog writing and content, syndicating content, commenting and many other things I do on a daily or weekly basis.

In this post, I’m going to talk about my Facebook routine as a social media strategy and it may be something you’d like to think about and adapt.

Why Use Routines?

I realised a long time ago that there were many things I did on a regular basis which basically had the same actions each time and that I was wasting a lot of time by not being regimented and creating a system out of those actions.

If it was something I did regularly then surely it was something I could standardize, write down and then follow the system each time I did the routine. This would save me a lot of time because I’d know exactly what to do and when to do it.

Most of us have habits that we do pretty much the same time every day, and almost in exactly the same way. Such as, getting up, eating breakfast, brushing teeth, going shopping etc.

My Facebook Routine

Each day, I log-in to Facebook I run through a very similar routine to this. (Sometimes I add other parts to it, or remove depending on the amount of time I’ve got to spend in there)

  • Look at the birthday’s section on the front page, click on the person’s name and leave a happy birthday message or video
  • Reply to all unread messages
  • Look through my latest notifications to see what content people have commented on and then I comment back and add to the conversation
  • Process any outstanding friend requests
  • Make friends with 10-15 new Network Marketing related friends, and send them a personal hello message to introduce myself
  • Go through my recently added friends tab and write a thank you for becoming a new friend or a thank you wall post, which shows that I care about that person and that I’m different
  • Go to my Facebook Fan Page and check through the wall. I reply to any new posts
  • Go through several lists of people I’ve created and leave a few comments, like’s and share’s

That’s pretty much it…

It can take me 30 – 60 mins depending on how much content there is, how long I have to spend in there.

Always know your outcome. Why are you spending 60 minutes on Facebook? What is your purpose?

Your outcome could be one of the following, or something different:

  • To brand yourself
  • To drive people to your blog or capture page
  • To drive traffic to your business opportunity
  • To make friends and connect with people
  • To pull people off Facebook and onto Skype or telephone so you can talk with then and find out their challenges?

It’s so easy to waste time and lose several hours without clear boundaries… before you know it, your day has vanished and you’ve not really achieved anything productive.

What do your regular routines look like? If you can share your comments, feedback and routines with the community, we can help impact more people’s lives 🙂

2013 Facebook Friends, 22,439 Twitter Followers… So Now What? [Weird Ending]

Social Tribes

[SIDENOTE: The coolest, yet strangest thing just happened minutes before completing this post as you will experience shortly]

Do we subconsciously place some sort of authority rank or superior value on the amount Facebook friends or Twitter followers that someone has?

At first we might all unanimously say ‘no!’, but is that really true?

When you connect with someone on Facebook or find someone on Twitter with a inactive time line, is there a little voice uttering to you that you are speaking to someone with little or no experience in there niche?

Maybe so. Or maybe you are in the same boat and just starting out with Social Media and none of it really matters.

Whether we like it or not, numbers have some sort of status (excuse the pun) attached to it. But as the rest of this story reveals, the numbers myth might just be a lie we all choose to believe.

I got on a Skype call with Malika Duke from http://BusinessSavvyMoms.com for a ‘quick’ chat to answer a few questions about her profile here on thatMLMbeat.

The intended 2 minute conversation turned into an awesome hour after Malika shared this story of one of her coaching clients.

Her clients concern was that although she had thousands of Twitter followers, she battled to connect with anyone of them or further any conversations.

Does that sound familiar? If so, what’s the real point in having all these followers then?

I’m confident that we can all plead guilty for clicking away and excepting friend requests like there’s no tomorrow to simply ‘get it done’ and out of the way.

But how many of those friends did we actually connect with? Just adding a simple welcome note or starting a conversation?

Social media has definitely changed the game of internet and network marketing altogether, but maybe we are still approaching web 2.0 with a web 1.0 mindset?

Let me explain…

Web 1.0 was all about great sales letters, one way conversations and automation. The less interaction you could get away with and automate everything, the better.

So now we play a slightly different game. While all the sales letters and automation still serve our businesses tremendously, it’s the connection which takes place before hand that really counts.

Your sales message only has as much value as the relationship you managed to establish before hand.

The old saying of “People only do business with people they know, like and trust” carry more weight in the social hemisphere than ever before.

So before concluding the outcome of Malika’s coaching client and without trying to preach to the choir, here are a few solutions we discussed that will really help you connect with your Facebook friends and Twitter followers:

1. Get personal

Do something that is un-automated. Type a personal message in a friend request, write on someones wall (Facebook), compliment on something you found on their social profile or try and establish some form of ‘common ground’.

Is there something in particular that this person is involved in that resonates with you? It could be as simple as having kids, coming from the same area or an interest in the same business niche. Use that as the conversation starter show that you are human.

2. End conversations with a question

If you want to build a relationship via direct messages, it’s important to keep the conversations going. If you simply answer the message and not proceed with a question, the conversation simply dies.

3. Do something different

Sometimes you get a direct message that has the feeling of being transcribed or rehearsed. People want to get to know the real you. The easiest way to be different and make an impression is just to be yourself. We are all different and unique human beings, let that resonate through the world of social media.

4. Go live!

Yes, connect! If no one has magically scrolled over to your network marketing opportunity link and joined your business yet, then go live!

If you have the opportunity to pick up the phone, get on a Skype call, have a video chat, then do it! There is nothing better than speaking to anyone face to face and with modern technology no one has an excuse not to. The quickest route to building your MLM business is by having a live conversation.

To conclude our story…

With the guidance of Malika, her coaching client based in Australia got back to her with major excitement for making her first personal connection. They got on Skype, found common ground and have partnered in business.

[Extended] Now here is the strange part…

I have never officially spoken to Malika until our Skype conversation a few days ago. We have only spoken on Twitter and Facebook, but we spoke naturally for an hour like we have known each other for many years.

By the way we connected through the power of social media, we already had common ground before we had a live conversation.

Now I live in Perth, Australia and Malika is based in Keller, Texas.

When I reread this post, I couldn’t help noticing that it seemed incomplete without mentioning who Malika’s coaching client was.

I got back on Skype to ask Malika who the Mystery lady was.

Malika replied saying:

[10:33:49 AM] Malika Duke: I hear you are talking to my friend and client CaptainLiz!

Say what?

Liz Hindley a.k.a. Captain Liz was living in Perth about 6 months ago when I met her through a business associate. She has now moved over east, but we managed to re connect about a month ago through social media.

So here I am, talking to Malika for the first time in the United States, several thousand miles away, discussing a topic related to one of her coaching clients Liz who we both know but unknowingly.

Wow, what a strange MLM / Social Media world we live in?

Liz is a pilot so when your business reaches the heights you are after, you now have a pilot connection to take you anywhere!

Be sure to checkout her MLM blog for some awesome authentic tips and great video footage pilot style!

[Disclaimer: The amount of Twitter followers and Facebook friends mentioned in the title is not in reference to anyone in this post! 🙂 ]

MLM Blogging: How to Be the ‘Cool Kid’ at the Party

MLM Cool KidBeing the ‘Cool Kid’ at the Social Media party is all about ‘being in position’. Unfortunately most MLM and internet marketers in general haven’t grasped this concept as yet.

While some inspiring network marketers are attracting as much as a 100 leads in a single day by providing true value, others are ruining the credibility of the industry (a.k.a. the party poopers) by practicing their one line closes to pitch their MLM business opportunity on Facebook and Twitter relentlessly.

This makes the industry look cheap and distributors desperate. Or as Randy Gage likes to call them, MLM Morons.

So how did social media turn into a MLM pitch festival?

Well, plenty of answers to that question raging from pure ignorance, bad marketing habits and honestly not knowing, but here is my guess:

Not enough clarity and guidance between the difference of social media and direct response marketing.

Back in the day, most marketers started out here:

Direct Response Marketing

MLM Direct Response Marketing

Direct response marketing is a fairly simple concept: You have a problem, here is the solution. You want it, here it is. You provide a solution to a problem and if I need it, I’ll buy it or join your business in our case as network marketers.

Pay per click (like Google Adwords) is the perfect example of this.

Now let’s look at the opposite scenario…

Social Media Marketing

MLM Social Media

With social media marketing, people simply want to socialize and ‘hang out’. Or, as Perry Belcher likes to call it, the party!

No one’s looking for solutions to any problems or looking to join any network marketing business. That’s what Google is for. People want to socialize and build relationships.

Perry’s training takes this to a new level and is a lot more in depth than this, but here is the basic concept:

Social Networking is the party to chitchat and get to know people, your blog is the barbecue at your house that furthers the conversation and develops the relationship.

From there, if the relationship is sound and the need exists, you might invite them to your office (sales letter or network marketing opportunity website) to discuss business.

When looking at Perry’s approach, it’s easy to see why so many network marketers become the party poopers!

Then again, Social Media is a new playing field and a huge temptation for any network marketer who is new to the online world to try and implement offline marketing strategies online, similar to direct response marketing.

So how do you make social media work for your MLM business?

It’s all about positioning.

Positioning and providing value through content that has an impact on peoples lives in some shape or form. To provide valuable content, you need a place which you can call home.

Not your page on Facebook or any other social site, but your own personal MLM Blog.

Your blog should become your central hub of communication, a place where people can find out more about you and what your values are. If you don’t have a blog yet, this video will show you how to get a free blog in 5 minutes flat!

Next step is to change your website links from your social networks. Instead of all the links on your social profile pointing to your replicated company website, have it point to your MLM blog.

Even better, to your about page or a page with a video welcoming them from that particular network.

What a great way to continue the conversation and build real relationships.

Build your central hub and be generous when sharing information about yourself. After all, your blog replaces your voice to build relationships for you when you are not present.