Getting Found in Google – Why Social Proof Matters More Than Ever

If you have set up your online “home base”, preferably a WordPress blog that highlights YOU as a leader, you’ve probably read some things about SEO (search engine optimization) and how it can help you get found in Google when people are searching for a business or product like yours.

The point of SEO is making your blog content more likely to pop up in a Google search when someone is looking for whatever you are selling or promoting. The traditional approach to SEO falls into two basic categories:

  • on page optimization, which means writing good titles and descriptions as well as paying attention to other factors that make your blog more search engine friendly and your posts more likely to be found in searches
  • off page optimization, which involves getting links back to your blog content from a variety of sources – this can be links you place yourself in message board signatures, articles, and so forth or links that other people put on their sites because they like your content and want to share it with their readers

Both of these approaches are still critical to your success in being found in Google searches, but “social factors” are now coming more and more into play. It’s been observed over the last couple of years that Google has been paying attention to social proof.

For example:

  • Facebook likes
  • tweets
  • bookmarks and votes on content in sites such as Digg
  • social communities where people have commented on or highlighted your content

While the exact amount of influence this activity has on rankings is not clear, what is clear is that Google is relying more and more on social proof to influence ranking. After all, their job is to deliver good content to searchers, and content that has “social buzz” would at least appear to be more relevant and valuable in a given search.

ideas for blog posts and website articles

Google has just introduced their new +1 social feature, which lets searchers give a thumbs up or positive recommendation to content they find valuable. The +1 button is a way for Google searchers to say “this is pretty cool” or “you should check this out.” Interesting. It just shows how social proof can and will influence ranking more and more as time goes on.

The bottom line – to increase your chances of being found in searches, be active and consistent in using social media. Get links back to your blog and your posts. Becoming an active member of the major social communities has always been good advice for online network marketers and MLM’ers, but now it’s more important than ever.

Traditional SEO + smart participation in social communities (like Facebook) = far better odds that YOUR best prospects will find you!

Blog SEO – How To Optimize Your Blog For Top Search Engine Rankings

In my previous post, I shared the basics of blog SEO so that you can drive free and unlimited traffic to your blog.  As promised, today I’m going to go over the actual steps or actions that you need to take to ensure that you have a fully search engine optimized blog.

Without further ado, let’s jump right into it, shall we?

Let Your Blog Be Visible

That’s right. You’d be surprised how some people miss this important aspect. Unfortunately, WordPress sites are set to block search engines and that explains why this can be overlooked.

So, you need to check your Privacy settings to make sure that search engines know that your blog exists and make it visible.

In your admin area, go to Settings >> Privacy and check the first option:

How to Make Google to *Love* Your Blog and Give You More Traffic

 

Title, Description and Keywords

You need to have a title, description and meta tags for your blog. Before you start wondering what these are and where do you add them, I’ll show you how to get this done.

First off, you’d need to install the All in One SEO Pack plugin if you haven’t done so already and then add your title, description and keywords.

Is Your Blog Repelling or Attracting Visitors? Its Time For Reality Check...

You can also watch this video to help you with configuring the settings in your admin panel.

1. Title

This is the title of your home page and it’s important that it has your keyword in the beginning as search engine bots read from left to right.

A long title does not entice your readers to click on the link, so you should go for about 65 characters, just to give people an idea of what your blog is about.

2. Description

It speaks for itself. This is where you write a few words about what people can expect to find and learn from your blog. Again, you don’t need to write an essay to achieve this – a maximum of 170 characters will do. Your keyword should be used right at the beginning for the same reason cited above.

3. Keywords

In order to attract the right people to your blog, you need to add some keywords that are related to your blog. Word of caution: don’t display your money keywords as your competitors would easily discover them by just viewing your source page. Use generic but relevant keywords.

 

Permalink Settings

Your blog’s permalinks need to show the keywords so that you can improve your search rankings and help your content to be found online easily.

This is much better than using URLs that include question marks and numbers, e.g. http://YourBlog.com/?=p235/. This means nothing to search engine bots.

The good news is that you can change this default setting in your admin area, so that you can use the relevant keywords.

Warning: Now, before you drop everything to go and make the changes, you need to install a plugin called, Redirection 2.1.27 by John Godley so you don’t break your existing links.

Now, go to Settings > Permalinks > Custom Structure

Is Your Blog URL Properly Optimised?

 

In addition, before publishing your posts, you need to remove the extra words such as to, is, the, how, what and so forth. They have no significance and will not improve your search rankings.

You can remove them manually (if you’ll always remember to) or install a plugin called, SEO Slugs 1.0 by Andrei Mikrukov which can do a job for you automatically. I use this plugin, but I still double-check before hitting the “publish” button.

URL Canonicalization

What on earth is that? Don’t fret! This is just a fancy word with a simple meaning. You could unknowingly behaving different versions of your blog URL, all going to the same destination:

  • http://www.YourBlog.com
  • http://YourBlog.com
  • http://www.YourBlog.com/index.html
  • http://YourBlog.com/index.html

Trouble is, different URLs for the same blog, mean different blogs in Google’s eyes and this could hurt your blog SEO in a big way.

Here’s how to fix this problem:

1. Choose the version that you want to go for and use the same one all the time. In your admin area, go to Settings >> General and type in your chosen URL version.

2. Let Google know your preferred version by logging into your Google Webmasters Tool account (you do have one, right?).

url canonicalization image

 

Now, if people are using any version of the same URL, they will be redirected to your preferred one. And Google will recognize your chosen URL as well.

There you have it, these are the initial blog SEO actions that you need to take to make sure that you increase your search engine rankings and attract lots of traffic to your blog.

 

Be on the look out for my next post as I will be sharing more blog SEO tips.

 

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Blog SEO – Why Should You Optimize Your Blog?

Blog SEO is one of the most effective strategies that you need to learn and master to perfection if you want your blog to be found and read.

Doubtlessly, you have created your blog so that you can drive massive amount of laser-targeted traffic and convert that traffic into repeat readers, subscribers and long-term customers.

So, you need to take action for that to happen. See, many new bloggers create a blog and then expect a flood of traffic to fall on their laps. Well, that’s a recipe for blogging failure.

Blog SEO if done properly can help your blog to grab top search engine rankings and drive unlimited traffic to your blog for free. How would you like to generate endless, laser-targeted traffic to your blog every single day without spending a dime?

It’s all exciting but maybe you feel intimidated by the whole SEO concept and don’t really know how to implement it. I remember when I used to think that SEO was complicated and I was just not interested in learning how it works.

Things changed when I realized that I needed to work on my blog SEO in order to attract more traffic.

What does SEO mean to start with?

It’s an acronym for Search Engine Optimization which basically means that your website will show up higher in the search engines when people search for your specific keywords.

What makes SEO powerful and popular?

Firstly, search engine bots look for keywords when they crawl websites, so if you use relevant keywords and phrases in your content, then you stand a good chance to get higher rankings and more traffic.

Secondly, it has been proven that more searchers prefer to click on the organic results (free listings) rather than the sponsored links (paid advertising). In addition, people don’t usually search beyond the first page. That’s why it’s important to get your blog on the first page by using the right keywords.

Now, in order to do a proper keyword research, you need to use the necessary tools so that you can understand what people are searching on.

You need to make sure that your blog is tailor-made and targeted to people who would be interested in what you have to offer, otherwise your blog SEO efforts would be wasted and your traffic will not be targeted.

Now that we have laid out the foundation for blog SEO, we will look at the actual steps that you need to take to optimize blog and increase the rankings and profits in the next post!

Get ready to boost your blog SEO!

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Front Page On Google In Less Than 18 Hours – Part 1


Front page on Google in less than 18 hours? Yesterday I completed a post about Social Tribes and free blog syndication.

The purpose of this post was to get the word out on 3 Facebook Pages independently managed by Kary Rogney, Ken Pickard and Michael Feil that focus on free blog syndication.

What this post also accomplished was to get placed on the second page on Google for one keyword and on the front page on Google for the other. This all happened in less than 18 hours!

Ironically, all I did was complete the post and hit submit. That’s it! The only promotion I did for this blog post was to update my status on Facebook and Twitter.

How did I do it? You will be shocked at how simple it is to be positioned within the first 2 pages on Google with a single blog post.

WordPress blogs are extremely powerful and all you need to do is position your keywords in the right places and tweak a few minor things.

Don’t worry, I am going to share the complete step by step process that I followed to do this in a later video.

But first, I am putting myself up for a challenge. At the time of writing this, Social Tribes – 3 Facebook Pages For Free Blog Syndication is positioned at no 17 on page 2 for the keyword Social Tribes. The other keyword I focused on was free blog syndication and it’s positioned at no 7 on Google’s page 1.

I have to admit, I was a little greedy focusing on 2 longtail keywords, but nevertheless, it worked.

So here’s the challenge:

In the next coming days I am going to focus on improving these rankings. The goal is to get Social Tribes on page 1 and free blog syndication to climb at least 2 positions. Or, let’s say at least 3. (I might regret typing that!)

Over the past few weeks I have been testing a few excellent software applications for content syndication, so this will be the ultimate test.

Now, if Front Page On Google In Less Than 18 HoursPart 2 doesn’t arrive in the next week, then you know that I failed miserably!

If I succeed on the other hand, I will show you exactly how I did it and the tools that were used to make this possible. Deal? Great! How is that for reality SEO? 🙂

REVISED:

Here is part 2 of Front Page On Google in Less than 18 Hours.

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