Lazy, Hazy, Summertime MLM Blogging

The Sun's So BRIGHT I Gotta Wear Shades

The 90 days of SUMMER 2010 are here already. Where on earth has the first half of the year gone to? Lots of MLM Bloggers just might find it a bit challenging to blog consistently with all of the summertime fun and activities that will be going on. So, here are some of my thoughts on how to joyfully blog on, while having some serious summer fun. Would love to hear what some of YOUR ideas are. Be sure share them below with everyone 🙂

I have got to be really frank with you, this is not what I originally planned to be blogging about tonight. But, after racing back into the house to write this post (which is 4 hours overdue at this point … George will just have to forgive me), I think it is a VERY timely topic.

If I had had my wits about me, I would have brought my Flip with me to the BBQ. Nothing is more entertaining or effective than delivering a great message through video, especially when everyone in the video is having a fantastic time . If you have been following all of the launches that have been going on for the past couple of weeks, each one of them has been delivered via video and then followed up by email. Video has become the little black dress of internet marketing.

Many  MLM Bloggers and internet network marketers have found that they can create very dynamic content and “stickiness” through this medium. They are also able to create an unparalleled  level of intimacy with their readers and subscribers through using video on standard blogs, or even creating vlogs. The fact is, video is far more effective than plain text any day.

Writing a plain text blog post, like this one for example, requires a certain amount of pre-blogging work. You have to find the right photos to “garnish” your blog post with. Earlier this week, fellow team blogger, Derek Alvarez, wrote a blog post about “Choosing A Facebook Ad Picture That Would Make A Peacock Jealous”. The same concept applies to creating a blog post that will totally grab your reader’s attention both intellectually and emotionally. Pictures are a great way to engage someone’s emotions by hooking them visually and triggering a subconscious memory response. When that happens, people are subconsciously compelled to pay attention to what you have to say, allowing them to easily connect more deeply with you.

Transitioning From Traditional Blogging To Vlogging

Many bloggers, myself included, already use video on their traditional blogs to enhance their reader’s experience. I think that creating shorter written blog posts and adding video is a very smart way to leverage both time and the ability to build reader rapport alot more quickly. One of the decisions that I made to improve my personal blog’s rankings is to do shorter, more frequent posts enhanced with video. I will be using this strategy for  the entire summer and evaluating the results to see if I want to keep on doing it after 90 days.

Videos don’t have to be terribly time consuming. With a little bit of planning, you can pretty much use ANY real time experience to illustrate a valuable network marketing success tip that your readers will benefit from. You could even create a series based around a single event that you break into 3-4 minute multiple segments. And that results in a week’s worth of MLM blog posts created pretty much all at the same time.

What a really cool way to have your strawberry shortcake and have enough time to be able to eat it too!

If you have any questions about using video on your blog … let me know in the comments below !!!

==>P.S. It  really is appreciated when you share and retweet these posts. It’s easy to do, just hit the buttons at the top of this post 😉

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging

MLM Blogging – Metrics and Management, The M & M’s of Your Blog’s Effectiveness (Part Two)

It happens to ALL of us. You are doing the do, following the plan that you have put in place for yourself to a tee. And then STUFFLIFE, whatever you want to call it, happens and throws you a curve ball and to quote Robert Burns, “The best laid schemes o’ mice an’ men gang aft agley”. This is why Metrics are such a valuable tool to use in measuring your blog’s effectiveness and pinpointing specific areas that require your immediate attention.

The last post that I did for this series  TWO WEEKS AGO,  (forgive me everyone, I should have done what I always tell others to do :-(), discussed using Google Analytics to track and measure the results you are receiving for your blogging efforts.

I was shocked and stunned today when I took a good look at my Analytics Account for my MLM Blog and NOT in a good way. Here are snapshots of my Analytics Summary for today and Alexa summaries from March 2010 and today as well. There is LOTS of bad news to be seen. The GOOD NEWS is that situation can be reversed. I’ ll talk about that a little later on.



The snapshot below is from today May 29, 2010 …

Alexa Rankings For RoseMis.com May 2010

This snapshot is from March 8, 2010 (almost 90 days ago) …

Alexa Ranking For RoseMis.com March 2010

This snapshot is from my Google Analytics Account May 29,2010 …

Google Analytics For RoseMis.com 05 29 10

My Alexa ranking was in the 240,000 range 10 days ago …. What Happened ?

Here are the three questions that I am asking myself right now:

  • What relevant conclusions can I draw from this information?
  • What can I do to improve these results?
  • How can this information help me serve my readers better and increase the number of readers to my blog?

Here are the answers that I have come up with (I’m inviting you to add your analysis to this in the comment section below):

1. Although my Alexa rankings are up from March 2010, they took a HUGE nosedive over the past 10 days. My traffic is WAY down compared to last month. The bounce rate is VERY high based on my historical numbers. People are spending alot less time ON the blog. And they are looking at fewer pages.

Why?

  • I was posting alot more 3 months ago
  • I was posting really interesting, relevant content
  • I was syndicating and commenting alot more on OTHER PEOPLE’S blogs
  • I was actively publishing articles to different article directories and social communities
  • I had just published my e-Book
  • I was alot more SOCIAL in the blogoshpere, Facebook, Twitter, Better Networker, Blog Talk Radio
  • I had alot of BUZZ going on around my content because I was creating alot of BUZZ around other people’s content

What Happened?

  • I took on several time intensive consulting projects
  • I did not allow sufficient time for Socializing – Facebook, Twitter, YouTube, Better Networker
  • I did not create another new product
  • I was not back linking to other people’s content adequately
  • I stopped posting 3 times a week and went to a 1 post per week schedule
  • I didn’t do any sort of article marketing to create back links to my information
  • My content became old and not relevant to the needs of Network Marketers and MLM’ers
  • My self-management went straight to hell

Can This Be Fixed?

Yes it can, but not without a serious overhaul of my daily method of operation. Things have gotten really busy because of the consulting work that I have picked up. Reviewing the LONG TERM results and goals I want, I allowed myself to get seriously off track because of “bright new shiny objects”. This is no way to build a business that is going to be around for the long haul. Here is what I can do right now to get back on track.

  • I can hire a VA to help with some of the more mundane tasks.
  • I need to get SOCIAL again. There are ways to automate some of that, but I will need to invest more upfront time interacting at a higher level with other people so that I can find out exactly what the new concerns are and how to best serve my current readers and attract more people to my information (which is how I got my consulting clients in the first place).
  • I need to create another high value, totally relevant information product.
  • I need to focus on getting more of my content syndicated. TSA (Tribe Syndication with thatMLMbeat.com) will provide a big boost for me socially as well as for content syndication.

Lessons Learned From All Of This

Maintaining  focus and self-discipline is CRITICAL to the LONG TERM success of anything. Having the right tools in place to measure results is IMPERATIVE to ensuring that one is on the right course. Responding to the detours and challenges that will inevitably occur, in a proactive rather than a reactive way, brings about quicker course correction and better long term results. It is VITAL  to be on the bleeding edge of current trends and information and to share that information with the people that can benefit from it. And most important of all, since we are in a social economy, being surrounded by a Tribe that shares my vision is paramount to my success online.

My hope that you received some real value from this post! Be sure to leave your comments and suggestions in the comments area. And take a minute to share this story with YOUR Tribe!!

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging