I have no idea why it took me so long to participate in a List Building Give Away Event, and after the seeing the optins fly in to my blogging list, I will be sure to ALWAYS participate in the future. I literally TRIPLED my MLM Blog list in one week by contributing to Stephanie Mulac’s “Ultimate Blogging Giveaway”.
What is a List Building Give Away Event?
A Give Away event is a list building STRATEGY that has become extremely popular with online marketers over the past few years. Depending on the theme of the event, it is possible to find HUNDREDS of other niche specific online maketers gathering to use the event to add more people to their optin subscriber base. The thought process behind this is very simple. Give away your best content for FREE, and you add highly targeted subscribers to your list.
The process is very simple. You join as a contributor, provide a free gift to the event, usually an eBook (this is what I offered), a piece of software or some other type of down-loadable digital product. You create a squeeze page with an optin subscription form on it. People fill in the form and join your list in exchange for the free gift. You can even participate in one of these give away events if you don’t have your own product. Many times the host of the give away will be able to provide you with a suitable product to give away, allowing you to build your own list and giving someone else’s product alot of exposure in exchange for the right to give it away as a gift.
Giveaway events come in a myriad of sizes and on a wide variety of topics. They are held throughout the entire year. To find possible events to join, all you have to do is a quick search online for “giveaway JV” or “giveaway event” and you will get a listing of sites that are hosting giveaway events.
Things You Need To Know Before Joining A Give Away Event
I highly recommend that you sign up for a couple of these events BEFORE you decide to contribute a product. This is what I did so that I could learn how to become a quality contributor.
I learned how the process works. I was able to download some free products that interested me and (this is a big one) I joined the lists of other marketers so that I could study how they set up their giveaway system. This is a great way to snoop on your competition (nothing beats market research and intelligence). It’s also a great way to see what kinds of products other people are giving away and you just might be able to get your hands on some relevant products that you could use to build your own list.
If you are not sure how to setup your own marketing funnel, pay attention to what the more experienced marketers are doing. They will send you a number of followup emails; thanking you, offering you additional free training and free gifts. They will also try to lure you into their sales funnel with a valuable, low cost offer. Pay attention to what these people are doing, because they are very effective in converting subscribers from these give away events into paying customers :-).
But Rose, There Are No MLM Give Away Events
True … But, I want you to consider this: as MLM Bloggers, we don’t blog about MLM all of the time. Most MLM Blogs that I read have exceptional content focused on:
- Social Media
- Internet Marketing
- Facebook Marketing
- How To Use Twitter
- PPC Strategies
- Video Marketing
- Prospecting – Cold Market, Warm Market
- Mindset and Personal Growth
- Product Reviews
You probably have enough content already written through your MLM blog posts so that you could create an amazing give away product for any of those niches. Or, if you are anything like me, you have 2 or 3 half written e-Books sitting on your computer that would only take a few days to finish. When you find a give away that interests you, check to see how much content you already have written focusing on that topic and create a product with it. This is a great way to repurpose your content, get it distributed in a big way and build your opt in list.
Here is what I did. I heard that Stephanie Mulac was running the “Ultimate Blogging Event Give Away” during the middle of August. I investigated the event and decided that it was worth contributing to (I have participated in a few of Stephanie’s events before and they are great). I took my e-Book, “Dead Blogs Don’t Lie”, tweaked some of the information in it, signed myself up as a contributor, paid a really small upgrade fee to get my product featured, created an optin page and a thank you page on my MLM Blog, submitted my e-Book and promoted the event to my list and did a writeup about the event on my blog.
Here are my results. 671 new optins to my blogging list. Over 300 new connections on Facebook and Twitter. A dozen or so people have already emailed me with comments and questions about the material that I cover in the e-Book. Time invested in participating in this event, about 3 hours. Not to mention, my Alexa ranking has gone down by 10,000, I have added OVER 100 new subscribers to my MLM Blog readership and my bounce rate has dropped from 17.64% to 3.8% – that is a REALLY SICK bounce rate btw 🙂 !
Here are my future plans. My goal with participating in this give away event is to ultimately convert the people on my blogging list into long term customers. So, I have a lot of additional blogging information that I am sending to them for FREE as part of my followup. I also have some great affiliate products that I am recommending to them sprinkled in those followup emails. I know that if I treat my new subscribers right by giving them so much value I blow their minds, I will have created MORE raving fans of what I do and life long customers that cannot imagine doing business with anyone else when they need the services that I offer.
I hope that you received some real value from this post! Be sure to leave your questions, comments and suggestions in the comments area. And take a minute to share this post with YOUR Tribe!! If you are interested in participating in a Give Away Event and need some help getting started, please let me know and I will give you a hand.
About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer 😉 ) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !