Being the ‘Cool Kid’ at the Social Media party is all about ‘being in position’. Unfortunately most MLM and internet marketers in general haven’t grasped this concept as yet.
While some inspiring network marketers are attracting as much as a 100 leads in a single day by providing true value, others are ruining the credibility of the industry (a.k.a. the party poopers) by practicing their one line closes to pitch their MLM business opportunity on Facebook and Twitter relentlessly.
So how did social media turn into a MLM pitch festival?
Well, plenty of answers to that question raging from pure ignorance, bad marketing habits and honestly not knowing, but here is my guess:
Not enough clarity and guidance between the difference of social media and direct response marketing.
Back in the day, most marketers started out here:
Direct Response Marketing
Direct response marketing is a fairly simple concept: You have a problem, here is the solution. You want it, here it is. You provide a solution to a problem and if I need it, I’ll buy it or join your business in our case as network marketers.
Pay per click (like Google Adwords) is the perfect example of this.
Now let’s look at the opposite scenario…
Social Media Marketing
With social media marketing, people simply want to socialize and ‘hang out’. Or, as Perry Belcher likes to call it, the party!
No one’s looking for solutions to any problems or looking to join any network marketing business. That’s what Google is for. People want to socialize and build relationships.
Perry’s training takes this to a new level and is a lot more in depth than this, but here is the basic concept:
Social Networking is the party to chitchat and get to know people, your blog is the barbecue at your house that furthers the conversation and develops the relationship.
From there, if the relationship is sound and the need exists, you might invite them to your office (sales letter or network marketing opportunity website) to discuss business.
When looking at Perry’s approach, it’s easy to see why so many network marketers become the party poopers!
Then again, Social Media is a new playing field and a huge temptation for any network marketer who is new to the online world to try and implement offline marketing strategies online, similar to direct response marketing.
So how do you make social media work for your MLM business?
It’s all about positioning.
Positioning and providing value through content that has an impact on peoples lives in some shape or form. To provide valuable content, you need a place which you can call home.
Not your page on Facebook or any other social site, but your own personal MLM Blog.
Your blog should become your central hub of communication, a place where people can find out more about you and what your values are. If you don’t have a blog yet, this video will show you how to get a free blog in 5 minutes flat!
Next step is to change your website links from your social networks. Instead of all the links on your social profile pointing to your replicated company website, have it point to your MLM blog.
Even better, to your about page or a page with a video welcoming them from that particular network.
What a great way to continue the conversation and build real relationships.
Build your central hub and be generous when sharing information about yourself. After all, your blog replaces your voice to build relationships for you when you are not present.