Understanding how to build relationships with prospects is vital to the success of your network marketing or direct sales business.
For your online prospecting, building these relationships will be a multi-step process, as you are working with people who in most cases are responding to an offer and don’t yet know you personally.
The first step is having an autoresponder set up to help provide initial details about your business, as well as maintain a consistent follow-up routine with your prospects. The Pure Leverage suite of marketing tools includes a full-featured autoresponder as well as training on how to set it up effectively.
How to Build Relationships With Prospects
Here are some tips for composing the first six messages in any followup series that you create. Craft them around whatever you are offering (a free report, a free webinar to teach them a marketing skill, your team’s “40 Day Plan to Earn Your First $1K”, or whatever). Your free offer is to entice them to sign up and learn more about your product or opportunity.
Use these suggestions when you create follow-up messages aimed at building a reputation and relationship with your prospects. In this example, we will focus on how to build relationships with your prospects and introduce them to your business opportunity. Your prospects would typically opt in from an offer on your personal blog or website, in this scenario.
Message 1: Send out as soon as your prospect opts in. The purpose of this initial message is to begin building credibility for you. I would avoid pushing your opportunity aggressively in this one, focus instead on helping the prospect learn more about you.
You might start with a brief explanation of your background, and why you feel you are qualified to to be their mentor or coach. Give them an overview of your opportunity and the primary product(s). Be sure to leave include your website or blog URL, with a call to action to click through as well as your phone number if you’d like for them to call you.
Message 2: Send out 2-3 days later. Summarize what you said in your first message, and answer two questions that all prospects have, at least in the back of their mind. First, “Can I make money with this?” And, “How is your product/service/opportunity different from all the others?”
As always, leave contact information and a call to action (Click Here to learn how Charlie made $500 his first week….”) or something else, just be sure you ask them to take action.
Message 3: Send out 2-3 days later. This is a good time to put more emphasis on answering the question “Can I make money with this opportunity?” and building some confidence in your prospect. You can relate your own personal story, if you’ve started making money yourself. If you’re just getting started, you can use a success story or testimonial from an upline team member who is enjoying success.
Tip – it’s especially effective if you can get someone upline who is successful to record you a short audio or video testimonial, or link to one they have already published. Put two or three in there if you can get them.
And, as always, add a call to action.
Message 4: Send out 2-3 days later. Pick out one thing your prospect can get excited about. How does your product help them lose weight, get more leads, make more money, etc. and keep in mind the question we initially addressed in Message 2 – “How is your product/service/opportunity different from all the others?”
Provide contact information and a call to action. This time, you might specifically invite them to call or email you with questions.
Message 5: Send out 2-3 days later. In this message, talk about your experiences so far with your business and what you are doing to “make it happen”. Let them know you are very committed and available to help them get started successfully.
Include the call to action for them to click for more details about your opportunity or a primary benefit of using your product or service.
Use this message to be a little more personal. Let your prospects know that you are available to help them in any way you can. This message could be used to simply thank them again for requesting your information and assuring them that you are a real human being and interested in helping them succeed.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Building Relationships With Prospects – Next Steps
Building relationships with your prospects and moving them from cold market leads to productive members of your business team is a multi-step process.
Using your Pure Leverage autoresponder system to establish initial contact with prospects and begin creating relationships is a first step. As you move forward in the process, you will need to take additional steps to increase prospects’ familiarity with YOU, and distinguish yourself as a unique individual who stands out from the pack.
Next time, we’ll discuss what to do next AFTER the prospect has opted in and started receiving your autoresponder messages.