Getting Found in Google – Why Social Proof Matters More Than Ever

If you have set up your online “home base”, preferably a WordPress blog that highlights YOU as a leader, you’ve probably read some things about SEO (search engine optimization) and how it can help you get found in Google when people are searching for a business or product like yours.

The point of SEO is making your blog content more likely to pop up in a Google search when someone is looking for whatever you are selling or promoting. The traditional approach to SEO falls into two basic categories:

  • on page optimization, which means writing good titles and descriptions as well as paying attention to other factors that make your blog more search engine friendly and your posts more likely to be found in searches
  • off page optimization, which involves getting links back to your blog content from a variety of sources – this can be links you place yourself in message board signatures, articles, and so forth or links that other people put on their sites because they like your content and want to share it with their readers

Both of these approaches are still critical to your success in being found in Google searches, but “social factors” are now coming more and more into play. It’s been observed over the last couple of years that Google has been paying attention to social proof.

For example:

  • Facebook likes
  • tweets
  • bookmarks and votes on content in sites such as Digg
  • social communities where people have commented on or highlighted your content

While the exact amount of influence this activity has on rankings is not clear, what is clear is that Google is relying more and more on social proof to influence ranking. After all, their job is to deliver good content to searchers, and content that has “social buzz” would at least appear to be more relevant and valuable in a given search.

ideas for blog posts and website articles

Google has just introduced their new +1 social feature, which lets searchers give a thumbs up or positive recommendation to content they find valuable. The +1 button is a way for Google searchers to say “this is pretty cool” or “you should check this out.” Interesting. It just shows how social proof can and will influence ranking more and more as time goes on.

The bottom line – to increase your chances of being found in searches, be active and consistent in using social media. Get links back to your blog and your posts. Becoming an active member of the major social communities has always been good advice for online network marketers and MLM’ers, but now it’s more important than ever.

Traditional SEO + smart participation in social communities (like Facebook) = far better odds that YOUR best prospects will find you!

How to Come Up With Blog Post Ideas

Last time, we talked about the importance of creating your “home base” for promoting yourself and establishing your own distinctive brand online.

Once you’ve created a WordPress blog as your “home base”, it’s time to begin adding fresh content. This is where many people stumble and draw a blank. It can be challenging to come up with things to write about, especially if you are fairly new to blogging. You understand the concept of promoting yourself as a leader, not just pitching your network marketing opportunity, but what do you blog about to accomplish this?

Don’t feel bad if you struggle at first to come up with topics for content. I believe that just about everyone doing this will occasionally experience times when they just don’t really know what they should write about.

ideas for blog posts and website articles

As home business builders and MLM network marketing leaders, we want to provide value and insight to our readers so that they have reason to keep coming back for more. Bear in mind that some visitors to your blog will be serious opportunity seekers, and many will visit a few times and review your content before they feel comfortable contacting you. Thus, you really want to put some thought and effort into this.

Here are a few ideas about what you can write about, which will work well for home business builders and network marketers. You have to use some imagination and integrate these ideas with your own personal experiences, but they can help you get started.

Think about your experiences in building your business and how you’ve overcome obstacles, and write about them. Talk about how and why you got started, and things you’ve learned along the way.

Many of your prospects will ask the same questions over and over – take these “frequently asked questions” and talk about how you answer them. Some common questions might be:

How much money can I make in network marketing?

How much time do I have to put into it?

Can I do this if I have a very tight budget?

Can I really build a business if I work a full-time job?

And so forth…you can build an entire post or article around questions like these.

Read a book or good article about MLM, home business, social networking, or self development.  Pick out parts that resonate with you, and write about them from your own experience and perspective.

Share and comment on a video (from YouTube or elsewhere) that you’ve seen that encouraged you or gave  you insight that helped you in your business.

When you read something online that inspires you, perhaps a business building tip or something that motivates you to action, create a post that relates it to your own personal experience. Don’t just copy it.

Create a “how to do something” post. This can be about anything you’ve learned to do for your business. For example: “How to Set Up an Autoresponder Follow-Up System” or “How to Notify Your Warm Market About Your New Network Marketing Business“.

Go to Google and search for keywords like “MLM message boards” or “network marketing forums”. Visit these boards and scan the topics. Look for questions and problems that networkers are asking about, and write posts for your blog with comments and answers.

Create list type posts. These tend to draw interest and attention, but don’t overdo them. For example: “Top 5 Things to Look For in an MLM Product” or “Ten Top Questions to Ask About a Network Marketing Opportunity“.

These are just a few ideas you can use to get your creative juices flowing. An important thing to keep in mind – just relax and be yourself. Write from your own perspective and experience, and don’t worry about being perfect. You’re not trying to be a professional writer, but rather a communicator. Prospects visiting your blog are interested in learning more about you and who you really are. Be yourself.

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MLM News Report: MLM Numbers Are Up and Ty Tribble Found A New MLM Home

Ted Nuyten the founder of Business For Home blog reported today that Glen Jensen and Agel may have put there differences aside. I sure hope this is the true. Having looked at the lawsuit it would not help the distributors, Agel or Mr. Glen Jensen.

Here is Ted’s report!

Ted also reported some interesting numbers from My Shopping Genie. This is a company I have concerns on and have listed as a High-Risk direct selling company. But this report is truly eye-opening.

Vemma Re-Opens the Vemma Lounge at the Phoenix Suns Arena.

Read the full report here!

The Latest Direct Selling Numbers Are In: The DSA (Direct Sales Association) have given us great insight into our profession.

http://dsa.org/research/industry-statistics/

http://dsa.org/research/industry-statistics/

Online MLM Success – Developing Quality Connections and Relationships

Of all the necessary skills for achieving success in MLM and network marketing, perhaps the most important is taking time to develop quality connections and relationships with other people.

I’m not talking just about prospecting and getting to know people you’ve identified as current MLM leads for your opportunity. This is certainly part of the big picture, but just a part. The more people you meet and connect with who AREN’T immediate prospects for your business, the more prospects you’ll have for your business long term. Does this make sense?

When you look at entrepreneurs who have achieved success in MLM, you’ll find they all have one thing in common. They are sociable and enjoy meeting and working with others.

One very successful MLM leader that I know once said “your success in this business is directly proportional to the number of people in your contact manager, and the quality of your relationship with those people”. His message is clear. The size of your personal network will be a prime indicator of your success in MLM and network marketing.

You might be thinking…

But what if I do everything online? What if I don’t have a big network of friends, and choose to market my MLM business through advertising and attraction marketing? Can’t I do that?

Of course you can! Here is an important point. What you want to focus on is developing as many connections and relationships with people as you can. Let’s say you put an ad out there that brings 250 visitors to your blog or website. Let’s say that 10% of them (25 visitors) decide to fill out a short form on your site and opt in for more information about you and your business. What’s next?

You already started to develop a relationship when they visited your site. It’s a pretty good bet that those 25 people saw something about you, or what you’re doing, that they liked. Step one accomplished.

Next, you’ll want to have an opt-in form on your site with some sort of free report or ebook as an incentive to sign up for your mailing list. You want to have an autoresponder loaded up with enough follow-up messages to last a few months (assuming they go out once a week or so).

What happens now with your prospects who don’t sign up or express an interest right away? Hopefully, your follow-up messages will include personal success stories as well as insight into how you build your business. Perhaps a little bit about your day to day life and the lifestyle you’re enjoying or seeking with your business. All of this will help continue building a relationship and connection with your prospects long after their initial visit to your site.

When  you have some great news to share about your opportunity (perhaps a hot new product has been introduced), send a broadcast out to all your leads. When you come across valuable tips or information about achieving lifestyle and prosperity with a home business, share it with your list. Share your successes and stress to your prospects how they can do the same thing.

Remember, circumstances change. Prospects who are cold today might be red hot leads in six months.

Take care of your MLM leads. You want to connect with them and help them think of you as different. So many people follow up very aggressively with their leads, frequently hammering them with sales pitches and solicitations and nothing more. Be different. Provide some material in your followup that is entertaining, enlightening, and educational. Show people that you offer value. You will be remembered, respected, and rewarded well!

Two Popular Methods for Getting Free Traffic to Your MLM Blog

You’ve got your MLM blog up and running. Whether your blog is focused on promoting YOU as a leader and attractive sponsor, or your opportunity specifically, what you’re looking for is traffic. You want visitors who might be interested in what you have to offer.

I believe that the best way, long-term, to get free traffic online is through consistent and smart use of social media resources like Facebook. The drawback here is that it takes time to get on top of it and start establishing trust and authority on these sites. In the meantime, while you are building up your social media presence, how can you start getting more visitors to your site?

Many MLM business owners are drawn to free or inexpensive advertising methods such as traffic exchanges and safelist type programs. Since these have been around a long time and are appealing on the surface, I want to address the pros and cons of each.

Traffic Exchanges

Traffic exchanges are programs like Trafficswarm that allow you to earn credits by viewing web pages that other members have published. In turn, you can use these credits to get exposure for your own web page in the rotation. You also have the option for purchasing credits, which are usually cheap and save you hours of time clicking through to other members’ sites.

There is much debate about the effectiveness of traffic exchanges. The bottom line – they are not the most efficient way to get good MLM leads, but if you use them correctly, you can get leads using them. The key is understanding what most members are clicking away trying to accomplish in these programs.

People using traffic exchanges are shooting for one thing mainly – getting exposure for their site or offer. They may endure hours of clicking through sites, to build up credits, and barely notice the pages they land on. You can sit and read or do other things and occasionally click a link to visit another site and earn credits, without actually paying any real attention to it. It becomes robotic and automated after a while.

If you want to use traffic exchanges as part of your online MLM business strategy, the only chance you have to make it worthwhile is using them to build your mailing list. You need to create a free ebook or report on a topic that will appeal to people using these programs. Why are they there? To get more traffic and leads. So, offer a report or ebook on a topic like “Ten Steps to More MLM Traffic” or “Five Free Ways to Get Qualified MLM Leads Online“.

Make sense? Once you have the report, create a series of auto-responder messages and set up an account with an email list manager like Aweber. When someone opts in to your list, you can promote your opportunity to them in whatever manner you want (there are smart ways to do this that are beyond the scope of this article, but the bottom line is providing value to your subscribers and not trying to cram your opportunity down their throat with hype and hoopla).

Safelists

Safelists are programs that you sign up in and agree to receive emails from other members in exchange for being able to send emails to them. The catch with these is that you are quite limited in how much mailing you can do as a “free” member. You almost always have to do a paid upgrade to make it worthwhile.

The major drawback to safelist advertising is that you are facing the same problems you face with email marketing in general. Many participants will set up secondary email accounts for these programs that they rarely if ever check. Paid members may have an option to opt out of receiving any member emails. Nonetheless, there are some people who actually scan the subject lines and open the ones that look interesting.

If you choose to use safelist marketing, follow the same basic strategy as for traffic exchanges – focus on creating a giveaway and build your list. With both, work hard on creating a good headline that will attract attention.

The Bottom Line

I want to make it clear that I don’t particularly recommend using traffic exchanges and safelists for promoting your online MLM business. The reason I am writing about them is that I know some MLM marketers who do get decent leads this way, and I realize that many are drawn to them because they are free or inexpensive to advertise with.

Just remember that people who have real success with these methods do it by focusing on getting opt-ins to their list so they can stay in touch and drip information and promotions to them over time. Nobody will sign up for your list unless they think there is something valuable in it for them.

About the Author

Eldon Beard is a network marketing and home business coach who enjoys helping others achieve the lifestyle that they truly want. Visit his blog at eldonbeard.com and discover a balanced and professional approach to network marketing and home business success.

Overcoming One of the Biggest Obstacles of MLM Moms

How has your life changed since you have become a mom?

How do you view yourself now that you are a mom?

Your answer to those questions has more impact on your business than you might know. This video message explains why…

As MLM Moms, we are such powerful beings. We know how to get things done and how to deal with emotions, confrontations, and challenges. What know what it means to be a fighter and make things happen.

Sometimes being classified as a ‘Mom’ can taint the way we view ourselves. When I became a mom I decided to stay at home with my kids. I became a homemaker and a mother, I saw myself as a person that spent her time taking care of others. Not that I minded, I was caring for people that I love. But, I lost a little bit of myself and the strong independent woman that I was before I spent so much time ‘doing’ for others.

As MLM Moms and businesswomen, it is important that we do not get lost in the ‘Mom’ role. We must respect ourselves enough to let our power and strength shine through always. When we recognize our true power and allow others to see our true power, our businesses will flourish.

Take time right now to recognize your strength and potential.

Believing in Your Success,

Danielle Zack

P.S. If you enjoyed this post, please share it with your friends and followers by using the buttons at the top of the post.

About the Author:

Danielle Zack is a full time MLM Mom and blogger. Her mission is to empower Moms to create a successful MLM business and a fulfilling life.

Blog: DanielleZack.com Forum: MLM Moms

MLM Blogging – Awesome Blogging ROI = ME x YOU

“How You Do Anything Determines How You Do Everything ~ T. Harv Eker”… It really is all about “ME” and how I “BE” in the world.

Last week I did a post about the “attractiveness” of Core Authenticity in your MLM Blogging. That post “attracted” Faith Barnard. Faith is a very empowered Network Marketer who has been studying Ty Tribble’s MLM Blog Secrets and Blog Code and has gotten tremendous benefit from the course. Faith talks about all of the benefits that she has received from Ty’s course on HER blog and even takes HER conversation further by talking about “HEO” and the critical role that plays in effective MLM Blogging. Faith also  shot a video about what she learned from Ty’s course and put that on both her blog and her YouTube Channel. What impresses me about Faith is that she does what she recommends that everyone else do and that is VERY attractive to other people because it shows them that it CAN be done simply and easily.

Simple and easy duplication is a key ingredient to success in Network Marketing, MLM and MLM Blogging.

We all know that “perfect” duplication doesn’t exist. But, our job as leaders is to make sure that the “duplication” process happens as quickly and as often as possible within our teams. The quickest way to do that is to help the newest people on our teams gain clarity about what they have in their hands and help them move forward quickly.

For anyone that is considering “attraction based internet marketing” as a key building block in their business model, showing them how to do it quickly and easily is CRITICAL. Setting up an optimized, niche targeted blog is not difficult. Getting established properly on Facebook and Twitter is not difficult. Expanding outwards from there is not difficult. All of this can literally been done in a couple of weeks and then built upon over time. If this is something that you are encouraging your people to do, encourage them to work together as a team to help one another as you lead the way by showing, helping and supporting them.

MLM Blogging is a long-term investment into building a proper internet business presence. It does not happen overnight. It does not happen in 2 or 3 weeks. It usually takes about 3-4 months for an MLM Blog to get any sort of traction on the internet at all. And then another 6 months of disciplined blogging to start seeing results … and results are optins to an email list or sales that come about because of your blogging.

By working together as a blogging team, you can help shorten the amount of time it takes for traction and results to happen.

Awesome Blogging ROI = ME x YOU

Let’s take a look at what that equation means:

  • I write a blog post that has good, valuable content
  • I tell my team members about it
  • My team members comment on the post, they Facebook it, they Twitter it, they go to my YouTube Channel … etc
  • This is content syndication  – my information is multiplied by the number of people that push it our into their networks which gets more eyeballs on the information …. this is what Ty teaches and what the Tribe Syndication Association is all about
  • All of a sudden, new people OUTSIDE of the “syndicate” see the information and it gets distributed even further AND new relationships are started … a perfect example of this is what happened when Faith Barnard found my information, commented on it, then made mention of it on her blog and now I am recycling all of that “good karma” back to HER …
  • And everyone does the same for each other … the results are HUGE exposure, multiplication AND duplication … the Law of Reciprocity in full force … EVERYONE wins !!

Fundamentally this is very obvious and everyone “gets it”.

But my biggest question is, “Why, if so many people “get it”, don’t they do it?”

Ty Tribles’s results speak for themselves. I see too many Dead MLM Blogs out there … typically abandoned after just 90 days and that statistic doesn’t lie. People are bailing out on Facebook and Twitter “because they don’t work”. Don Crowther’s new information from Social Profit Formula states that Facebook has close to 500,000 million users ( if it were a country, it would be the third largest country in the world) and that if a six month plan of implementation is put in place, the results are astonishingly profitable. And, one of the keys to leveraging the power of  Social Networking is your blog.

With so many great blogging and social networking courses out there designed for all skill levels, with so many great services out there that provide a ready made “team” if someone doesn’t have one already, why do you think so many people are not capitalizing on the leverage blogging affords them?

Would love to hear your thoughts, opinions and solutions … there’s lots of space in the comment box below 🙂

Hope that you have received some AWESOME value from this post !!

==>P.S. It  really is appreciated when you share and retweet these posts. It’s easy to do, just hit the buttons right below this post ;-)


About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. She is also the Executive Chef (aka Chief Cook and Bottle Washer 😉 ) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging

Jackie Ulmer – From Traditional Network Marketing to Enrolling 1200+ People Online [MLM Interview]

Jackie Ulmer

Jackie Ulmer has truly mastered the art of connecting with people online. And yes, connecting with people is one thing, but making sure that it leads to business is another.

Let’s just let the numbers do the talking: Enrolling more than 1200 people through social media and personal relationships says it all!

In this MLM interview Jackie mentions how traditional network marketing helped her develop strong communication skills that might not have been that easy to develop online.

And having those skill sets as a foundation has played a major role in Jackie Ulmer’s Online Network Marketing Success.

Your best bet? Watch this interview now!

Once you’ve watched this, I’m 100% certain that you’ll be inspired to learn more from Jackie.

My friend Jerry Chen (who declared this week as ‘The Jackie Ulmer Week’!) did an extensive LIVE interview with Jackie over at BuildAMagneticNetwork.com

SO…in celebration of Jackie Ulmer week then :), Scott Manesis and Rose Mis also interviewed Jackie which you can listen to on BlogTalkRadio.

WARNING: All content is not created equal! OK, that might sound a little confusing, so let me rephrase… Just because these interviews are free, doesn’t mean that they represent the same value compared to ‘just another blog post’.

Jackie didn’t hold back on any of these interviews and the tips and information that she generously shared could easily be charged hundreds of dollars for. And, most importantly, could be worth thousands of dollars to your business.

Take notes and listen with all ears! 🙂

Is there anything in particular that added value to your from these interviews?

Please share in comments…

PS: You can connect with Jackie on her MLM blog and thatMLMbeat profile.