How often do you visit different blogs in your niche and leave comments to posts you read there?
There are different viewpoints on the value of “blog commenting”. As a network marketer and home business builder, you might wonder whether taking time for this is really worth the effort.
A lot has been taught over time about the value of leaving blog comments. Most blogs allow you to leave a link to your own site when you make a comment. At one time, this was highly promoted as a way to increase your search engine rankings, because you could create literally dozens of links back to your site in a fairly short period of time. However, as usually happens when an easy way to boost search engine rankings is discovered and publicized, spammers showed up and ruin the party for everyone.
In the case of blog commenting, different types of automated software came on the market which made it easy to leave lots of worthless comments with a link back to a target site – all automated. Google, and smart bloggers, caught on and took steps to stop the abuse. Google devalued the importance of these links, and bloggers started to change their settings so that (at a minimum) comments from first time contributors had to be reviewed and approved before going live.
In today’s online environment, spending time leaving blog comments isn’t really worthwhile for purposes of increasing search engine ranking for selected keywords. How often have you seen comments, with the author’s name (this is the text of the link) being “MLM Guru”, “Make Money From Home”, or something similar? When you see that, you know in most cases that the commenter is shooting for better ranking in Google for that keyword or phrase. It used to work really well, but no longer.
So, is there still value in commenting on other peoples’ blogs? Yes!
The idea now, though, is to boost your online social presence and create credibility. If you’re using social media to build your personal brand and develop relationships, and you should, blog commenting is one simple part of an overall social media strategy that you can use.
Here are a few tips for making blog commenting work for you.
- Look for network marketers and other entrepreneurs who are active in social media – visit their blogs and bookmark those you like for commenting later.
- Visit popular blogs focused on success, motivation, and mindset – these will be frequented by home business builders and possibility thinkers just like you.
- Don’t worry about software that promises to find blogs that allow “do follow” links – this is a throwback to the days when commenting was all about getting backlinks to your own site, and that isn’t the best strategy now.
- Remember that your focus is on adding value to the post – short comments like “great post, I’ll be back soon” are obviously there to get a link back to something. Many blog owners won’t even let these go public. Focus on making intelligent comments that show you really read the post and got value from it.
- Intelligent comments with substance encourage blog visitors to click the link back to your site – and this is your ultimate goal. Make a good impression, get that click.
- Use your real name, not a keyword or phrase, unless you are building your brand around something other than your name.
- Get a gravatar http://en.gravatar.com/ so that your picture will appear next to your comments, instead of a generic graphic.
Finally, make blog commenting a part of your overall social strategy, but don’t put a high percentage of your available time into it. The key is getting exposure as many different ways as you can. People might see you active on Facebook, then visit your blog, read an article you published somewhere, then later see your comments and picture on other peoples’ blogs. It all adds up and creates the “YOU” brand that separates you from the crowd.
About the Author
Eldon Beard is a network marketing and home business coach who enjoys helping others achieve the lifestyle that they truly want. Visit his blog at eldonbeard.com and discover a balanced and professional approach to network marketing and home business success.