Why You Should NOT Use Your MLM Company’s Web Site

I’m going to start my blogging here at thatMLMbeat with a post that is probably a bit controversial.

You should NOT use your company’s web site!

OK, it is a bit of a catch 22.  You want to use your company’s web site because it is duplicable.  However most of your company web sites… well… suck.

Before you tell me I’m crazy, let me explain 🙂

Typically most of the best internet marketing tools are not created by our company. Most of the best tools are developed by distributors like you and me.

When a new MLM company is launching they may pay as little as $10,000 for their MLM software AND a boilerplate web site.  They get a little template driven web site by a company that develops MLM software. It has all the basics but that is all it is… basic.  It isn’t very good at marketing.

Heck, it might even be pretty. It might have great graphics or a flash movie but… Let me ask you this…

  • Do you know if someone visits your company web site? Do you get statistics telling you who visited, where they came from, what keywords they used, how long they were on your site, or what pages they viewed?
  • Does your company web site have a mailing list? Does it offer an incentive to get people to opt in to your list?
  • Does your company web site have one clear call to action or does it have menus with lots of fun things for the visitor to do?

Usually the answer to these questions is no.

Your company doesn’t let you track the traffic on your sites, and if you can track it, they’ll give you some basics like total number of hits.  They won’t let you see things like which keywords people used to find you, which web sites they came from, etc.

Your company usually doesn’t provide an autoresponder or way for you to build a mailing list if the person doesn’t buy during that visit.

Did you know it usually takes several exposures before someone joins your company or buys your product? That is why having a mailing list is so important.

You need to be building a list so you can get additional exposures to your prospect. You want to be able to put them on an autoresponder or invite them to a webinar or local meeting.  You can’t do this with most of your company web sites.

Then when you do get a visitor… they get all these menus of all these fun things to do. The history of the company, the founders, the full lineup of products, the link to the DSA or other industry associations, maps, lists of conference calls and events, etc. Another words, overwhelming amounts of information.

Most good sales pages or lead capture pages DO NOT have a lot of options. They have one strong call to action which is repeated several times on the page.  They try to get you to buy… or they try to get you to opt in to their list.  They usually only have one link which is not a call to action. This is the link for existing members/customers/distributors who got their by accident.  That’s it.  You really only have two options. This is one reason why the page is so effective at selling because there aren’t a lot of options to distract people.

And I haven’t even mentioned one of the most important reasons… the search engines!

Google hates replicated web sites like your company web site and even if it did like them only one person in the entire company would get the link.  Google doesn’t want 10 links that all look the same. One of the most important things to rank well in Google is to have a unique web site!

While you may want to use a duplicable web site like the one your company provides, if you’re going to do any amount of internet marketing you’re going to want to have your own web site or at least a web page, free blog, or something.  We’ll talk more about this in future That MLM Beat articles.

Disagree? Let me hear it! Leave a comment and let me know. I’d love to hear your point of view.

Checkout Ben Fitts Blog.
Checkout Ben Fitts Store.

PS. Yes I know a few of you represent internet focused MLMs that have strong sales pages. These are internet ONLY companies and have spent tens of thousands of dollars testing single page sales letters. They’re very effective. I’m not referring to you. I’m referring to the majority of MLMs selling physical products that think a “store” is going to convert just because it has a shopping cart on it.

MLM Week in Review: What Can You Learn From The MLM Global 100 Companies

All of us strive to find a company which has the staying power, and will become a top MLM company. Sadly not all companies make it to their five year birthday. Of those who do, less than 1/2 make it to their ten year birthday. Today, I want to look at a few companies who have not only made it past five years, some are enjoying over 200 years of success.

Let’s take a look at the Top 10 Global MLM Companies of 2010:

MLM Top Global 100 Companies

by Katherine Ponder Research Credits: Yasmin Waring, Michael Rice, Katherine Ponder, Alan Van Zelfden, Chieko Maruyama Special thanks to: Lauri Dodd, Jennifer Workman Pitcock, Tim Coleman – Direct Selling News June 2010.

1. Avon Products Inc.

Sales: $10.3 billion
Country: USA

Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft, Advance Techniques Hair Care and Avon Wellness.

Wholesale Corporate Revenue: $10.3 billion
Marketing Style: Person-to- person
Compensation Plan: Single level and multi- level
Products: Beauty, fashion jewelry and apparel
Markets: 100+
Distributors: 6.2 million
Employees: 42,000
Headquarters: New York, N.Y.
Year Founded: 1886
Stock Symbol: AVP—NYSE

2. Amway

Sales: $8.4 billion
Country: USA

Amway, under parent company Alticor, is maintaining its might in the industry. Its product banner includes Artistry cosmetics and skincare products, Nutrilite nutritional products and loyalty-inducing household products. Amway independent business owners work through the company’s e-commerce network.

Wholesale Corporate Revenue: $8.4 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Personal care, beauty and home care
Markets: 80+
Distributors: 3 million+
Employees: 13,000+
Headquarters: Ada, Mich.
Year Founded: 1959

3. Vorwerk & Co. KG

Sales: $3.58 billion
Country: Germany

Vorwerk is an 80-year-old, family-owned, German-based company that has always focused on the direct selling channel. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of more than $500 million 2009.

Wholesale Corporate Revenue: $3.58 billion
Marketing Style: Person-to-person and party plan
Compensation Plan: Multi-level
Products: Cosmetics and home appliances
Markets: 61
Distributors: 530,000
Employees: 23,000
Headquarters: Wuppertal, Germany
Year Founded: 1883

4. Mary Kay Inc.

Sales: $2.5 billion
Country: USA

Mary Kay Inc. was founded by the now-legendary Mary Kay Ash to give women more options. She struck a chord with the motto “God first, family second, career third.” Today, that message adjusts across borders and cultures to make the company one of the largest direct sellers of skincare products and color cosmetics in the world.

Wholesale Corporate Revenue: $2.5 billion
Marketing Style: Person-to-person and party plan
Compensation Plan: Single level and Multi- level
Products: Skincare products and color cosmetics
Markets: 35
Distributors: 2 million
Employees: 5,000
Headquarters: Addison, Texas
Year Founded: 1963

5. Natura Cosmeticos SA

Sales: $2.4 billion
Country: Brazil

Natura is the cosmetics giant born in Brazil. Corporate social responsibility is one of its core emphases, and its more than 900 products help consultants earn a living. Natura also has operations in Argentina, Chile, Peru, Mexico, France, Venezuela and Colombia.

Wholesale Corporate Revenue: $2.4 billion
Marketing Style: Person-to-person and retail
Compensation Plan: Bi-level
Products: Personal care products and fragrances
Markets: 8
Distributors: 1 million+
Employees: 5,000+
Headquarters: São Paulo, Brazil
Year Founded: 1969
Stock Symbol: NATU3.SA—São  Paulo

6. Herbalife Ltd.

Sales: $2.3 billion
Country: USA

Herbalife sells nutritional supplements and weight-management and personal-care products. Its extensive product line has gained a following and credits success to scientific backing. All of its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.

Wholesale Corporate Revenue: $2.3 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional supplements, and health/fitness, wellness, personal-care, skincare and weight-management products
Markets: 72
Distributors: 2 million
Employees: 4,000
Headquarters: Los Angeles, Calif.
Year Founded: 1980
Stock Symbol: HLF—NYSEa

7. Primerica

Sales: $2.2 billion
Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans and other services to 6 million clients. The company dates to 1977 when it began a crusade to transform the life insurance industry. Previously owned by Citigroup, Primerica is now publicly traded.

Wholesale Corporate Revenue: $2.2 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Financial services
Markets: 5
Distributors: 100,000
Employees: 2,000
Headquarters: Duluth, Ga.
Year Founded: 1977
Stock Symbol: PRI—NYSE

8. Tupperware Brands Corp.

Sales: $2.1 billion
Country: USA

One of the first party plan companies in the world, Tupperware Brands Corporation today is a global direct seller of storage and serving solutions for the kitchen and home. Brands include Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo, Swissgarde and, of course, Tupperware.

Wholesale Corporate Revenue: $2.1 billion
Marketing Style: Person-to-person and party plan
Compensation Plan: Single level and multi- level
Products: Storage and serving products; beauty and personal-care products
Markets: 100
Distributors: 2.4 million consultants; 1,800 distributors
Employees: 13,000
Headquarters: Orlando, Fla.
Year Founded: 1946
Stock Symbol: TUP—NYSE

9. Oriflame Kosmetiek B.V.

Sales: $1.8 billion
Country: Sweden

Oriflame is the market leader in more than half of the countries where it operates. Though it has no U.S. presence, it operates in Mexico and Central America, South America, Europe, Asia and Africa. The company offers a wide range of high- quality beauty products.

Wholesale Corporate Revenue: $1.8 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Beauty products
Markets: 62
Distributors: 3.3 million
Employees: 7,000+
Headquarters: Stockholm, Sweden
Year Founded: 1967
Stock Symbol: ODI-SDB.ST—Stockholm

10. Forever Living Products*

Sales: $1.7 billion
Country: USA

Forever Living is the world’s largest grower, manufacturer and distributor of aloe vera, and this inspires them to make environmental responsibility a priority. The company offers a complete line of aloe vera drinks, skincare products and cosmetics, as well as a full line of nutritional supplements and products from beehives.

Wholesale Corporate Revenue: $1.7 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Aloe vera drinks, skincare products and cosmetics, nutritional supplements and Forever Resorts
Markets: 142
Distributors: Not available
Employees: 9.3 million
Headquarters: Scottsdale, Ariz.
Year Founded: 1978

To learn review all of the Top 100 Global MLM Companies Click Here

Living An Epic Adventure,

Troy Dooly
That MLM Beat

Does Your MLM Company Walk Their Talk Like Gold Canyon?

This week I want to cover a subject that I think all MLM distributors should think about… Does your MLM company walk their talk?

Here is what I am getting at…

Gold Canyon - Direct Selling News

In 1997 when Karen Waisath founded Gold Canyon she wanted to a business where she could stay home with her children, while at the same time offering the same opportunity to other women.

As the company grew, Gold Canyon has held true to this mission. Only today, it has grown. Today, Gold Canyon puts their money where their mouth is, and give back to help children who don’t have parents, have health issues, or are going hungry.

Today Gold Canyon supports children is several different ways. The main avenue is through their foundation The Prayer Child Foundation.

Candles for Kids - Direct Selling News

Each Candle For Kids sold, 100% of the profits go to the Foundation. Talk about an MLM company who is walking their walk.

So let me ask one last time, is you MLM company walking their talk? Find out what your MLM company is doing to help change the world one person at a time.

To read the Direct Selling News article on Gold Canyon click here.

Living An Epic Adventure,

Troy Dooly

How To Create Dozens Of Blogs For Your MLM Team Or Niche Domination In Seconds

Setting up and managing blogs can be quite frustrating at times.

I am personally guilty of spending way too much time on technicalities of plugins, themes, layout and widgets that don’t contribute to marketing, which should be any top internet and network marketing professionals primary focus.

Furthermore, I’ve seen it happen time again how it brings an entire MLM Team to standstill. They get stuck into figuring out how to blog and social media technicalities instead of getting content up, taking action and building relationships with new prospects.

Now imagine your duplication if everyone in your MLM team is spending time on the how to’s instead of getting into action? That can be as productive as driving with you hand break on!

Be sure to read this post by Diane Hochman for a clear reality check.

That brings us to the first of many classic benefits our PRO Membership offers with our Blog And User Creator tool.

Let’s cover 2 scenarios:

Scenario 1 – MLM Team Blogs

You have 5, 10, 20, even a 100 or more team members that need to start writing articles, doing video blogging and developing content. Instead of spending endless hours getting your team setup with their personal blogs, why not create dozens of blog within seconds and take your team straight into action?

They can still use their own domain name for personal branding and customize their MLM blog with their own blog header. Not much different to owning your own personal blog.

If they need a blog header, our graphics designer will design one for free and you only have to pay if you like it and want to keep it.

Scenario 2 – Keyword and Niche Domination

Using web 2.0 properties for link building and piggy backing off their domain strength is a crucial step in offsite SEO.

{If you are not familiar with the term Offsite SEO, it mainly refers to building backlinks from other valuable and related web sites. Onsite SEO is the optimization that you do on your blog or website.}

The perfect way to increase your ranking in the search engines is to setup remote blogs, a.k.a. satellite sites, on web 2.0 sites like Squidoo, Xanga, hosted WordPress and of course thatMLMbeat! 😉

You then link back with anchor text, like I’m about to do in the next sentence, to the actual post that you want to rank for.

You can read more about this strategy in Front Page On Google In Less Than 18 Hours.

How would you do this on thatMLMbeat?

Well, setup a few remote blogs for keyword targeting and add various 400 – 600 word articles on them!

There is no limit to the amount of blogs you can create, but please use this tool responsibly.

We do not allow cybersquatting (registering domain names for the purpose of holding keywords and not adding any content to the actual blog) and spam MLM blogs get deleted.

No MLM Company names are allowed either.

Other than that… Go Wild!!!

The possibilities of this tool are endless.

If you find any a different use for this tool that you would like to share, please do so in the comments below.

Happy multiple blogging!