MLM Blogging – Three Simple Tips To Improving Your MLM Blog Bounce Rate

Do you know what your MLM Blog’s Bounce Rate is? Should you even care what your bounce rate is? And three very simple tips to improving your bounce rate if it is too high !!

What exactly is “Bounce Rate”?

To give you the very best definition of what “bounce rate” is, I checked with my very best friend on the internet … Google.

Google defines “Bounce Rate” as:

…the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Quick story …

Several months ago, I took George Fourie up on his offer to do a free blog critique for my Attraction Marketing Training Kitchen blog. At that time, my bounce rate was just about 46% which is considered pretty darn good for a blog. The folks that were finding their way to my blog liked what they were reading, and they were clicking through to other pages of the blog. They were spending about 5. 34 minutes total on my blog, reading my information. This really is a good number considering the fact that most people on the internet have what I call “Information Attention Deficit Disorder” and don’t give most things more than 1 minute of their attention.

Well, things changed over the following months. I was experimenting with different blog post styles, linking strategies, content, and a few other variables. My bounce rate actually increased to 67.8%. THAT was just terrible. People were hitting the front page of my blog, and they were clicking away from that page. They were not clicking on the links that I had incorporated into the blog posts. They were not clicking on other pages that I have on the blog. The average person was spending only 2.38 minutes on the blog. AND … my Alexa rank was taking a beating at the same time. I am using my blog as a communication tool, a relationship building tool, a list building tool and a sales tool. Instead of making progress, I was actually losing ground. It was time to really start using some metrics to fix this problem.

To learn more about MLM Blog Metrics and Management, you can read a three part series that I wrote earlier this summer for thatMLMbeat.com about the M & M’s of Your MLM Blog’s Effectiveness …

How Google Analytics, LinkWithIn, Blog Talk Radio and A New MLM Blogging Strategy SAVED My Blog

A picture is worth a THOUSAND words … two pictures are worth paying attention to 🙂

Here is a snapshot of my Google Analytics Account from May 29th, 2010


Here is a snapshot of my Google Analytics Account from July 31, 2010 …

The difference is ASTONISHING !!

Bounce Rate went from 66.99% to 17.64%

The number of VISITS doubled 300 to 600

The number of new visitors decreased from 58.33% to 46.61% which means that I increased the number of RETURN visitors to my blog by 14% … (my optins and sales numbers increased as well)

And … people are staying LONGER on my blog now …

Page views quadrupled … 532 >> 2,559

Pages per visit  more than doubled … 1.71 >> 4.23

Average time on my blog increased from …  3.15 minutes >>4.04 minutes

This all happened in 60 days !!


What Did I Change And What YOU Can Do To Improve YOUR MLM Blogging Results

I paid attention to the NUMBERS that I was getting from Google Analytics

There was obviously something that I was doing wrong. So I took a very detached look at the numbers.

  • People simply weren’t staying on my blog very long at all. WHY?

The way I had the information organized and presented was NOT very user friendly. I changed the layout and structure of the blog. I also decided to use a plugin that I learned about from Ty Tribble called LinkWithIn. Results improved right after I did that.

LinkWithIn shows people small thumbnail snapshots of related posts that they might also find relevant when they are finished with the post that they are reading. It WORKS. I  saw an immediate improvement in the amount of time people spent on my blog.

  • There were alot of new visitors coming to the blog but they weren’t digging into my content and my optins and sales were falling off. WHY?

Hate to admit to this one, but I had started blogging for ME rather than blogging for MY AUDIENCE … bad move on my part. I am a decent copywriter so I can write headlines that attract attention. I also do a good job with SEO so I can get really good organic rankings on Google pretty easily. But, what I had forgotten was that if the information that I am blogging about is NOT relevant to my readers’ expectations … they stop by … take a quick look … and they VANISH … never to be seen again. So I went back to blogging about “Attraction Marketing Training”, “Network Marketing”  and “Marketing Mindset Training”.  When I started giving my readers what THEY wanted to read about … they started coming back !!

  • Social Media Is HUGE and Using It Keeps People On Your Blog Longer

No question about it … using interactive social media on your blog is VITAL to getting people to stay on your blog longer. And, if you do  right, your BOUNCE RATE will DROP LIKE A STONE !! I am currently doing a special Summer 2010 Interview Series on Blogtalk Radio. I started blogging about the interviews BEFORE the actual interview … preselling the interview. Then, I blogged about the interview AFTER it was done. I included a link to the MP3 right in the blog post. The MP3 is hosted on my blog so that when people listen to the interview, and these interviews are 60 minutes in length, they STAY ON MY BLOG alot longer. The number of subscribers to my blog has increased by 20%, the number of optins to my e-newsletter has increased by 25 % and my sales volume has increased by 10%. Blogtalk Radio is a form of Social Media that alot of people are capitalizing on. If you are not using it, you should be.

Another really cool type of social media to use on your blog is VIDEO. People love short, quick videos. My YouTube Channel subscriber count has doubled since I have been using BlogTalk Radio. Coincidence … I don’t think so. Using video in your blog posts will naturally keep people on your blog LONGER because they are spending time to watch the video !!

By using the three strategies outlined above, you will be able to reduce the Bounce Rate of your MLM Blog.

Do you have a high or a low bounce rate? How has the bounce rate affected your blog? What methods did you find most efficient to reduce your bounce rate? If you have suggestions or want to discuss more about Bounce Rate please leave your comments.

I hope that you received some real value from this post! Be sure to leave your comments and suggestions in the comments area. And take a minute to share this post with YOUR Tribe!!

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging

MLM Blogging – Metrics and Management, The M & M’s of Your Blog’s Effectiveness (Part Two)

It happens to ALL of us. You are doing the do, following the plan that you have put in place for yourself to a tee. And then STUFFLIFE, whatever you want to call it, happens and throws you a curve ball and to quote Robert Burns, “The best laid schemes o’ mice an’ men gang aft agley”. This is why Metrics are such a valuable tool to use in measuring your blog’s effectiveness and pinpointing specific areas that require your immediate attention.

The last post that I did for this series  TWO WEEKS AGO,  (forgive me everyone, I should have done what I always tell others to do :-(), discussed using Google Analytics to track and measure the results you are receiving for your blogging efforts.

I was shocked and stunned today when I took a good look at my Analytics Account for my MLM Blog and NOT in a good way. Here are snapshots of my Analytics Summary for today and Alexa summaries from March 2010 and today as well. There is LOTS of bad news to be seen. The GOOD NEWS is that situation can be reversed. I’ ll talk about that a little later on.



The snapshot below is from today May 29, 2010 …

Alexa Rankings For RoseMis.com May 2010

This snapshot is from March 8, 2010 (almost 90 days ago) …

Alexa Ranking For RoseMis.com March 2010

This snapshot is from my Google Analytics Account May 29,2010 …

Google Analytics For RoseMis.com 05 29 10

My Alexa ranking was in the 240,000 range 10 days ago …. What Happened ?

Here are the three questions that I am asking myself right now:

  • What relevant conclusions can I draw from this information?
  • What can I do to improve these results?
  • How can this information help me serve my readers better and increase the number of readers to my blog?

Here are the answers that I have come up with (I’m inviting you to add your analysis to this in the comment section below):

1. Although my Alexa rankings are up from March 2010, they took a HUGE nosedive over the past 10 days. My traffic is WAY down compared to last month. The bounce rate is VERY high based on my historical numbers. People are spending alot less time ON the blog. And they are looking at fewer pages.

Why?

  • I was posting alot more 3 months ago
  • I was posting really interesting, relevant content
  • I was syndicating and commenting alot more on OTHER PEOPLE’S blogs
  • I was actively publishing articles to different article directories and social communities
  • I had just published my e-Book
  • I was alot more SOCIAL in the blogoshpere, Facebook, Twitter, Better Networker, Blog Talk Radio
  • I had alot of BUZZ going on around my content because I was creating alot of BUZZ around other people’s content

What Happened?

  • I took on several time intensive consulting projects
  • I did not allow sufficient time for Socializing – Facebook, Twitter, YouTube, Better Networker
  • I did not create another new product
  • I was not back linking to other people’s content adequately
  • I stopped posting 3 times a week and went to a 1 post per week schedule
  • I didn’t do any sort of article marketing to create back links to my information
  • My content became old and not relevant to the needs of Network Marketers and MLM’ers
  • My self-management went straight to hell

Can This Be Fixed?

Yes it can, but not without a serious overhaul of my daily method of operation. Things have gotten really busy because of the consulting work that I have picked up. Reviewing the LONG TERM results and goals I want, I allowed myself to get seriously off track because of “bright new shiny objects”. This is no way to build a business that is going to be around for the long haul. Here is what I can do right now to get back on track.

  • I can hire a VA to help with some of the more mundane tasks.
  • I need to get SOCIAL again. There are ways to automate some of that, but I will need to invest more upfront time interacting at a higher level with other people so that I can find out exactly what the new concerns are and how to best serve my current readers and attract more people to my information (which is how I got my consulting clients in the first place).
  • I need to create another high value, totally relevant information product.
  • I need to focus on getting more of my content syndicated. TSA (Tribe Syndication with thatMLMbeat.com) will provide a big boost for me socially as well as for content syndication.

Lessons Learned From All Of This

Maintaining  focus and self-discipline is CRITICAL to the LONG TERM success of anything. Having the right tools in place to measure results is IMPERATIVE to ensuring that one is on the right course. Responding to the detours and challenges that will inevitably occur, in a proactive rather than a reactive way, brings about quicker course correction and better long term results. It is VITAL  to be on the bleeding edge of current trends and information and to share that information with the people that can benefit from it. And most important of all, since we are in a social economy, being surrounded by a Tribe that shares my vision is paramount to my success online.

My hope that you received some real value from this post! Be sure to leave your comments and suggestions in the comments area. And take a minute to share this story with YOUR Tribe!!

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging

MLM Blogging – Metrics and Management, The M & M’s of Your Blog’s Effectiveness (Part One)

Eddie Van Halen’s Brown M & M story illustrates the importance of having and using systems and tools that allow you to know if there are potential problems looming on the horizon. Once something has been identified as a potential hazard, it usually is fairly simple to evaluate the supporting data and create an effective plan of corrective action.

When it comes to analyzing your MLM blog’s effectiveness, every network marketer should be using analytics of some sort.

I personally use Google Analytics. Google Analytics provides you with information about how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your blog’s return on investment, increase options and conversions, and make more money marketing on the internet.

WordPress has a wonderful plugin, Google Analyticator, that allows you to easily add Google Analytics tracking support to a WordPress-powered blog. It supports all of the tracking mechanisms that Google Analytics supports:

  • external link tracking
  • download tracking
  • advanced user generated tracking mechanisms
  • and a whole lot more

Google Analyticator works with most of the popular themes out there as long as those themes provide the proper plugin support.

Google Analytics Simplified

The first time I was told it would be very helpful to use Google Analytics on my blog, I got a migraine. (Pro Chef turned network marketer turned MLM blogger and now this too … Good Lord … does it really have to be this complicated ? Can you tell that I am techno ditz? ;-)) Turns out that once I got used to the tool, I fell in love with it. The amount of information that I can garner from the reports is really surprising and VERY helpful.

In the beginning though, I made it really simple for myself by focusing on only one specific thing to track and measure. I also included this analysis as part of my weekly method of operation.  I always reviewed the information with the following questions in mind:

  • What relevant conclusions can I draw from this information?
  • What can I do to improve these results?
  • How can this information help me serve my readers better and increase the number of readers to my blog?

Google Analytics Defined

Google Analytics is a free service provided by Google that gives you reports on your website traffic. This tool allows you to see what visitors are doing on while they are on your blog, which pages are most popular, how long people stay on your blog, where your visitors are coming from and a whole lot more.

Setting Up Google Analytics

This really is a very simple procedure. Go to the Google Analytics page and follow the very easy sign up process that has been laid out. If you already have a Gmail account (or another type of account with Google, AdWords for instance) you can skip this step.

Once you’re registered, you will be given a snippet of Javascript code that you insert into the html of your blog. Google Analytics uses this code to collect information about visitors and track data, such as where site visitors come from, what they do, and whether they complete any conversion goals.

Using the Google Analyticator plug in makes this super simple to do and allows you to see your statistics information from within your WordPress dashboard.

  • Simply set up your Analytics account with Google.
  • Go back to your WordPress blog, install and activate the Google Analyticator plugin from within your dashboard, click the link to authenticate the plugin with your analytics account.
  • When you do that, you will be taken to another page that asks you to “grant access”, click grant access, and you will be returned to the same page.
  • Then you will need to enable your Google Analytics logging at the top of the page
  • Select your site name from the drop down menu
  • Be sure to CLICK the SAVE CHANGES BUTTON

And you are DONE !! (No Advil required :-))

Here’s What Your Dashboard Will Look Like Every Time You Login From Now On

Since I only covered how I get the METRICS for my blog in this post, I will show you how I use this information, the MEASUREMENTS, to help improve my blog’s performance next week.

Hope that you received some real value from this post! Be sure to leave some comments. And take a minute to share it with YOUR Tribe!!

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging