[SIDENOTE: The coolest, yet strangest thing just happened minutes before completing this post as you will experience shortly]
Do we subconsciously place some sort of authority rank or superior value on the amount Facebook friends or Twitter followers that someone has?
At first we might all unanimously say ‘no!’, but is that really true?
When you connect with someone on Facebook or find someone on Twitter with a inactive time line, is there a little voice uttering to you that you are speaking to someone with little or no experience in there niche?
Maybe so. Or maybe you are in the same boat and just starting out with Social Media and none of it really matters.
Whether we like it or not, numbers have some sort of status (excuse the pun) attached to it. But as the rest of this story reveals, the numbers myth might just be a lie we all choose to believe.
The intended 2 minute conversation turned into an awesome hour after Malika shared this story of one of her coaching clients.
Her clients concern was that although she had thousands of Twitter followers, she battled to connect with anyone of them or further any conversations.
Does that sound familiar? If so, what’s the real point in having all these followers then?
I’m confident that we can all plead guilty for clicking away and excepting friend requests like there’s no tomorrow to simply ‘get it done’ and out of the way.
But how many of those friends did we actually connect with? Just adding a simple welcome note or starting a conversation?
Social media has definitely changed the game of internet and network marketing altogether, but maybe we are still approaching web 2.0 with a web 1.0 mindset?
Let me explain…
Web 1.0 was all about great sales letters, one way conversations and automation. The less interaction you could get away with and automate everything, the better.
So now we play a slightly different game. While all the sales letters and automation still serve our businesses tremendously, it’s the connection which takes place before hand that really counts.
Your sales message only has as much value as the relationship you managed to establish before hand.
The old saying of “People only do business with people they know, like and trust” carry more weight in the social hemisphere than ever before.
So before concluding the outcome of Malika’s coaching client and without trying to preach to the choir, here are a few solutions we discussed that will really help you connect with your Facebook friends and Twitter followers:
1. Get personal
Do something that is un-automated. Type a personal message in a friend request, write on someones wall (Facebook), compliment on something you found on their social profile or try and establish some form of ‘common ground’.
Is there something in particular that this person is involved in that resonates with you? It could be as simple as having kids, coming from the same area or an interest in the same business niche. Use that as the conversation starter show that you are human.
2. End conversations with a question
If you want to build a relationship via direct messages, it’s important to keep the conversations going. If you simply answer the message and not proceed with a question, the conversation simply dies.
3. Do something different
Sometimes you get a direct message that has the feeling of being transcribed or rehearsed. People want to get to know the real you. The easiest way to be different and make an impression is just to be yourself. We are all different and unique human beings, let that resonate through the world of social media.
4. Go live!
Yes, connect! If no one has magically scrolled over to your network marketing opportunity link and joined your business yet, then go live!
If you have the opportunity to pick up the phone, get on a Skype call, have a video chat, then do it! There is nothing better than speaking to anyone face to face and with modern technology no one has an excuse not to. The quickest route to building your MLM business is by having a live conversation.
To conclude our story…
With the guidance of Malika, her coaching client based in Australia got back to her with major excitement for making her first personal connection. They got on Skype, found common ground and have partnered in business.
[Extended] Now here is the strange part…
I have never officially spoken to Malika until our Skype conversation a few days ago. We have only spoken on Twitter and Facebook, but we spoke naturally for an hour like we have known each other for many years.
By the way we connected through the power of social media, we already had common ground before we had a live conversation.
Now I live in Perth, Australia and Malika is based in Keller, Texas.
When I reread this post, I couldn’t help noticing that it seemed incomplete without mentioning who Malika’s coaching client was.
I got back on Skype to ask Malika who the Mystery lady was.
Malika replied saying:
[10:33:49 AM] Malika Duke: I hear you are talking to my friend and client CaptainLiz!
Liz Hindley a.k.a. Captain Liz was living in Perth about 6 months ago when I met her through a business associate. She has now moved over east, but we managed to re connect about a month ago through social media.
So here I am, talking to Malika for the first time in the United States, several thousand miles away, discussing a topic related to one of her coaching clients Liz who we both know but unknowingly.
Wow, what a strange MLM / Social Media world we live in?
Liz is a pilot so when your business reaches the heights you are after, you now have a pilot connection to take you anywhere!
Be sure to checkout her MLM blog for some awesome authentic tips and great video footage pilot style!
[Disclaimer: The amount of Twitter followers and Facebook friends mentioned in the title is not in reference to anyone in this post! 🙂 ]