Who Else Wants the Skinny on Webinars?

 

Welcome to webinars without the worry!

You don’t have to suffer through the technical terrors or embarrassing webinar disasters that plague marketers everywhere!

I’m going to save you the agony in today’s post by sharing what I’ve learned so far about hosting successful webinars. I’m also going to share with you clever marketing tips for using webinars to grow your MLM business, and finally I have a free gift for you at the end of your post to make your webinars worry free!

But first, am I a webinar expert? Nope, not by a long shot, but as with most things we try in our business, when we stretch our comfort zone and skin our knees a few times, we learn quickly and webinars are no exception to that rule for me.

I’ve been using webinars for my network marketing business for a while, but the webinar service I was comfortable with, closed their doors last year and I was left “homeless” so to speak. I resorted to the old standby of conference calls, but I missed the ability to show and tell as I trained my team or presented my opportunity.

The webinar alternatives that I knew about were expensive and seemed complicated for my guests because they had to download software in order to make it work. It felt to me, like inviting someone over for a dinner party and asking them to set the table. Some close friends/prospects wouldn’t mind, but others would be reluctant or even offended.

So I’ve been on a mission to find a solution and testing and trying out several different companies and in my search, I’ve compiled a resource with the features they each offer, the monthly costs, free trials, etc.

But first…

Here are 5 ways should you be using webinars in your business!

  1. To train your network marketing team
  2. To grow your opt in email list
  3. To introduce your products and/or company to potential clients and business builders
  4. To teach others in your niche (positioning yourself as a leader)
  5. To sell your marketing funnel, information products or affiliate products

The benefits of webinars:

  • Meet with anyone, anywhere, anytime
  • No travel costs or travel time
  • No child care costs
  • Attend in your pajamas if you’d like
  • Present one on one or one to many

What to look for when choosing a service for your webinars:

Cost:
Webinar services vary from free to thousands of dollars to use depending on how many people you’re inviting and what options they provide. Average for our use as network marketers should fall somewhere around $50 a month.

Features:

  • Do you want your webinar service to record your webinars for you?
  • Do you want an unlimited number of people to be able to join in?
  • Do you want people to be able to call in or listen via their computers?
  • Do you want your participants to be able to communicate with you, or with each other?
  • Do you want to be able to share your screen, or just a powerpoint presentation?
  • Do you need to be able to draw on your screen like a white board?
  • Do you want your participants to be able to see you or just your screen?

 

As I promised, earlier, here is your free clever marketer webinar secrets cheat sheet for you to download in exchange for a tweet! 🙂 It includes the various webinar services I’ve tried, their features and costs, plus a checklist for you to make sure your webinars go smoothly! Enjoy!

 


Check out Heather’s Clever Marketer Blog!

Check out Heather’s That MLM Beat Store!

MLM Blogging – Here’s A Simple Way To Build Your Optin List

List Building Give Away Events

I have no idea why it took me so long to participate in a List Building Give Away Event, and after the seeing the optins fly in to my blogging list, I will be sure to ALWAYS participate in the future. I literally TRIPLED my MLM Blog list in one week by contributing to Stephanie Mulac’s “Ultimate Blogging Giveaway”.

What is a List Building Give Away Event?

A Give Away event is a list building STRATEGY that has become extremely popular with online marketers over the past few years. Depending on the theme of the event, it is possible to find HUNDREDS of other niche specific online maketers gathering to use the event to add more people to their optin subscriber base. The thought process behind this is very simple. Give away your best content for FREE, and you add highly targeted subscribers to your list.

The process is very simple. You join as a contributor, provide a free gift to the event, usually an eBook (this is what I offered), a piece of software or some other type of down-loadable digital product. You create a squeeze page with an optin subscription form on it. People fill in the form and join your list in exchange for the free gift. You can even participate in one of these give away events if you don’t have your own product. Many times the host of the give away will be able to provide you with a suitable product to give away, allowing you to build your own list and giving someone else’s product alot of exposure in exchange for the right to give it away as a gift.

Giveaway events come in a myriad of sizes and on a wide variety of topics. They are held throughout the entire year. To find possible events to join,  all you have to do is a quick search online for “giveaway JV” or “giveaway event” and you will get a listing of sites that are hosting giveaway events.

Things You Need To Know Before Joining A Give Away Event

I highly recommend that you sign up for a couple of these events BEFORE you decide to contribute a product. This is what I did so that I could learn how to become a quality contributor.

I learned how the process works. I was able to download some free products that interested me and (this is a big one) I joined the lists of other marketers so that I could study how they set up their giveaway system.  This is a great way to snoop on your competition (nothing beats market research and  intelligence).  It’s also a great way to see what kinds of products other people are giving away and you just might be able to get your hands on some relevant products that you could use to build your own list.

If you are not sure how to setup your own marketing funnel, pay attention to what the more experienced marketers are doing. They will send you a number of followup emails;  thanking you, offering you additional free training and free gifts. They will also try to lure you into their sales funnel with a valuable, low cost offer.  Pay attention to what these people are doing,  because they are very effective in converting subscribers from these give away events into paying customers :-).

But Rose, There Are No MLM Give Away Events

True … But, I want you to consider this:  as MLM Bloggers, we don’t blog about MLM all of the time. Most MLM Blogs that I read have exceptional content focused on:

  • Leadership
  • Social Media
  • Internet Marketing
  • Facebook Marketing
  • How To Use Twitter
  • PPC Strategies
  • Video Marketing
  • Prospecting – Cold Market, Warm Market
  • Mindset and Personal Growth
  • Product Reviews

You probably have enough content already written through your MLM blog posts so that you could create an amazing give away product for any of those niches. Or, if you are anything like me, you have 2 or 3 half written e-Books sitting on your computer that would only take a few days to finish. When you find a give away that interests you, check to see how much content you already have written focusing on that topic and create a product with it. This is a great way to repurpose your content, get it distributed in a big way and build your opt in list.

Here is what I did. I heard that Stephanie Mulac was running the “Ultimate Blogging Event Give Away” during the middle of August. I investigated the event and decided that it was worth contributing to (I have participated in a few of Stephanie’s events before and they are great).  I took my e-Book, “Dead Blogs Don’t Lie”, tweaked some of the information in it, signed myself up as a contributor, paid a really small upgrade fee to get my product featured, created an optin page and a thank you page on my MLM Blog, submitted my e-Book and promoted the event to my list and did a writeup about the event on my blog.

Here are my results. 671 new optins to my blogging list. Over 300 new connections on Facebook and Twitter. A dozen or so people have already emailed me with comments and questions about the material that I cover in the e-Book. Time invested in participating in this event, about 3 hours. Not to mention, my Alexa ranking has gone down by 10,000, I have added OVER 100 new subscribers to my MLM Blog readership and my bounce rate has dropped from 17.64% to 3.8%  – that is a REALLY SICK bounce rate btw 🙂 !

Here are my future plans. My goal with participating in this give away event is to ultimately convert the people on my blogging list into long term customers. So, I have a lot of additional blogging information that I am sending to them for FREE as part of my followup. I also have some great affiliate products that I am recommending to them sprinkled in those followup emails. I know that if I treat my new subscribers right by giving them so much value I blow their minds, I will have created MORE raving fans of what I do and life long customers that cannot imagine doing business with anyone else when they need the services that I offer.

I hope that you received some real value from this post! Be sure to leave your questions, comments and suggestions in the comments area. And take a minute to share this post with YOUR Tribe!! If you are interested in participating in a Give Away Event and need some help getting started, please let me know and I will give you a hand.

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer 😉 ) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging

MLM Blogging – Here’s A Heaping Helping Of Spam Casserole For You !!

Imagine this … You know that I am a professional chef who cooks simply amazing, mouthwatering, wholesome organic food. I tell you about how I am going shopping for fresh, wild Alaskan salmon that was just flown into the Fulton Fish Market, the beautiful fresh herbs and roots I am going to buy from the best shop in Chinatown, the absolutely perfect, tender, yet very crisp baby greens and screaming fresh, totally organic veggies that I love buying at the Amish market in Union Square. I am going to grill that yummy salmon over cherry wood briquettes, accompany it with a light, fragrant lemongrass and ginger vinaigrette, all served over those crispy baby greens and lightly steamed crispy, crunchy veggies. Totally YUMMY !!

You are into all natural, all organic, super clean, super healthy food. WE are going to have dinner over at my house and you simply can’t wait to have some totally divine, super yummy, healthy food prepared for you by the Mistress of Gourmet Whole Organic Foods …. ME. You come over to my house, just about drooling already. You walk in the door and the smells are soooo tantalizing. Your tummy starts growling. We start chit-chatting over a nice glass of perfectly chilled Gewurztraminer and I excuse myself to bring the food from the kitchen.

You are STUNNED when you see the plate that I bring back to the table and put in front of you. STUNNED. Your jaw drops down … you start stuttering because you can’t believe you are actually seeing what you are looking at. I nonchalantly sit down at the table with you and I am ready to eat !!

“Rose, what is this?”

“Oh … I hope you don’t mind but I was crunched for time today, so I whipped up a totally tricked out version of Bavarian Carbonarra, I respond.”

“Ummm … what exactly is Bavarian Carbonarra?”, you ask.

Laughing I say, “Some people might call it Spam Casserole. I hope that you enjoy it. One of my Mom’s 1960’s revival recipes. It is almost an heirloom !! Bon Apetit !!”

Imagine my SHOCK when I get into work the next day and find out that you canceled your humongous Saturday night catering order with me. I try to connect with you to find out what is going on. NO ANSWER. For two days I try to connect with you to find out what happened. I am actually convinced that you had a family emergency and had to cancel your party. I have no idea what happened. I thought we had a good time at dinner the other day. We were laughing and joking … although you barely ate anything at all. Who knows … maybe YOU weren’t feeling well … You don’t come back to the store … so I never have the opportunity to find out what’s wrong from you.

A month later, a friend of mine, another whole food, organic caterer pops into the store. We are talking back and forth about business and life. She tells me thank you for sending her that catering  job that I couldn’t handle last month. I don’t have a clue what she is talking about and I tell her so.

“Oh you know … so and so … who is all about nothing but whole food and organic ingredients. She told me, that you told her, that some of the product that you got in for her party wasn’t up to her standards and that I would be able to take care of her better. So, thanks … she is shopping regularly at my store now and I am doing another party for her this weekend. Thanks for a great referral. Do you need some help getting really good products? My purveyors are AWESOME.  Well … got to run !!”

Talk about jaw dropping … pure and utter … SHOCK !!

MLM Bloggers Beware

A couple of weeks ago I wrote about CORE AUTHENTICTY and the importance of it when writing your posts. That little story above illustrates the absolute need for authenticity and congruency in EVERYTHING that you do through Social Networking and MLM Blogging is part of Social Networking.

If you portray yourself one way on your MLM Blog, Facebook, YouTube and Twitter and people fall in love with you, you simply cannot afford to do a Dr. Jekyll and Mr. Hyde when you email people that have opted into your email list. If people opt in to your list because they love what you are talking about and you are all about helping them, when you email them and all that you are doing is selling stuff … your stuff … other peoples stuff … they will opt out of your list never to be heard from again. You just blew your credibility with them forever. If you are lucky, they won’t report you for SPAM. If people are expecting one thing and you give them the complete opposite of what they were expecting, it really is SPAM.

As MLM Bloggers, we work too hard to build a list of people that are WILLING  to listen to what we have to say. Some people blog for YEARS in order to build a list of a couple of thousand subscribers. And, if those people are congruent with their “public” persona and their “email” persona, they have a lot of people CHOOSING to work with them in their MLM/Network Marketing opportunity. People feel like that person can be trusted. People feel that that person has integrity. People feel SAFE with them. And when people know you, like you and trust you … they do business with you.  It’s as simple as that.

If someone is teaching you that it is ok to email your list twice a day about some new THING that they should buy and they are not teaching you to segment your e-mail list, you will have serious problems. Your opt-out rate will skyrocket. And remember something, people talk. People talk about everyone and everything. And when people are feeling violated, they will tell EVERYONE they know about their horrible experience with you and how you are only in it to make money. They will tell other people to stay away from you and all of that hard work you did to create an awesome MLM blog will be flushed down the drain.

If you are not smart about how you market people will figure you out in a heartbeat. People are NOT stupid. And today, their BS-O-METERS start pinging faster than ever.

I recently heard an experienced network marketer tell people on a training call …

“Oh sure, I love people to death with the great information that I put on my blog so that they will optin to my list for more training. Sure, I send them some training. BUT once they are on my list, EVERY email that I send to them has an offer for them to buy something. And when I have a big promotion going on with some of my buddies, I email my whole  list AT LEAST twice a day… once early in the morning and once early in the evening. When I do that, sure I get people that opt out, but heck, that’s the cost of doing business on the internet. I am here to make money. They opted in, if they don’t like it, they can opt out.”

And, we wonder why people have such a bad opinion of internet network marketing and think that all internet network marketers are spammers.

We are all here to build our businesses and profit. We can do it with honor and integrity as MLM Bloggers by serving people in such a way that they FEEL GOOD about doing business with us. Our MLM Blogs are information and training portals that allow us teach what we know and to market products and services that will benefit our readers. The email lists that we are able to build through our MLM Blogging should be treated with the utmost respect, because those lists have EVERYTHING to do with us being able to be profitable business owners for a long time.

It is commonly said that the money is in the list. That is a LIE. The money is dependent on the quality of the relationships that you build and nurture over time with the people on that list.

By being congruent and authentic, we can serve the people that we are supposed to be serving. We can teach our teams to do the same thing. We can totally raise the standard of how people perceive internet network marketing through using ethical MLM Blogging and email practices. And we can build fabulous businesses for ourselves in the process !! When done correctly, you NEVER have to SELL a darn thing. People will voluntarily send wheelbarrows full of cash to you when the time is right for them.

Hope that you have received some AWESOME value from this post !!

If you aren’t sure what “list segmenting” is or how to do it properly, leave a comment below … I will be sure to help you out!!


==>P.S. It  really is appreciated when you share and retweet these posts. It’s easy to do, just hit the buttons right below this post  🙂

==>>P.P.S. The story that I told you is a slightly modified TRUE story. It is how the owner of the gourmet shop that I was consulting for lost half of her long time client base. She invited her best customers over to her house for dinner one night. She was always talking about eating healthy, light, top-quality organic food. The food she served that evening featured her favorite menu: BBQ Bay Back Ribs, 24 oz Prime Grilled Rib Eye Steaks, Buttermilk Fried Chicken, Velveeta Macaroni and Cheese, Cornbread with honey and butter, Slow Cooked Hocks and Collard Greens and Red Velvet Cake. Several of the guests found the Costco shopping bags in the trash in the kitchen. Sad but true, the owner of the store thought that everyone would appreciate having “real food” for a change and couldn’t understand why people were annoyed and stopped doing business with her.


About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. She is also the Executive Chef (aka Chief Cook and Bottle Washer :-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging