You should NOT use your company’s web site!
OK, it is a bit of a catch 22. You want to use your company’s web site because it is duplicable. However most of your company web sites… well… suck.
Before you tell me I’m crazy, let me explain 🙂
Typically most of the best internet marketing tools are not created by our company. Most of the best tools are developed by distributors like you and me.
When a new MLM company is launching they may pay as little as $10,000 for their MLM software AND a boilerplate web site. They get a little template driven web site by a company that develops MLM software. It has all the basics but that is all it is… basic. It isn’t very good at marketing.
Heck, it might even be pretty. It might have great graphics or a flash movie but… Let me ask you this…
- Do you know if someone visits your company web site? Do you get statistics telling you who visited, where they came from, what keywords they used, how long they were on your site, or what pages they viewed?
- Does your company web site have a mailing list? Does it offer an incentive to get people to opt in to your list?
- Does your company web site have one clear call to action or does it have menus with lots of fun things for the visitor to do?
Usually the answer to these questions is no.
Your company doesn’t let you track the traffic on your sites, and if you can track it, they’ll give you some basics like total number of hits. They won’t let you see things like which keywords people used to find you, which web sites they came from, etc.
Your company usually doesn’t provide an autoresponder or way for you to build a mailing list if the person doesn’t buy during that visit.
Did you know it usually takes several exposures before someone joins your company or buys your product? That is why having a mailing list is so important.
You need to be building a list so you can get additional exposures to your prospect. You want to be able to put them on an autoresponder or invite them to a webinar or local meeting. You can’t do this with most of your company web sites.
Then when you do get a visitor… they get all these menus of all these fun things to do. The history of the company, the founders, the full lineup of products, the link to the DSA or other industry associations, maps, lists of conference calls and events, etc. Another words, overwhelming amounts of information.
Most good sales pages or lead capture pages DO NOT have a lot of options. They have one strong call to action which is repeated several times on the page. They try to get you to buy… or they try to get you to opt in to their list. They usually only have one link which is not a call to action. This is the link for existing members/customers/distributors who got their by accident. That’s it. You really only have two options. This is one reason why the page is so effective at selling because there aren’t a lot of options to distract people.
And I haven’t even mentioned one of the most important reasons… the search engines!
Google hates replicated web sites like your company web site and even if it did like them only one person in the entire company would get the link. Google doesn’t want 10 links that all look the same. One of the most important things to rank well in Google is to have a unique web site!
While you may want to use a duplicable web site like the one your company provides, if you’re going to do any amount of internet marketing you’re going to want to have your own web site or at least a web page, free blog, or something. We’ll talk more about this in future That MLM Beat articles.
Disagree? Let me hear it! Leave a comment and let me know. I’d love to hear your point of view.
PS. Yes I know a few of you represent internet focused MLMs that have strong sales pages. These are internet ONLY companies and have spent tens of thousands of dollars testing single page sales letters. They’re very effective. I’m not referring to you. I’m referring to the majority of MLMs selling physical products that think a “store” is going to convert just because it has a shopping cart on it.