Imagine this … You know that I am a professional chef who cooks simply amazing, mouthwatering, wholesome organic food. I tell you about how I am going shopping for fresh, wild Alaskan salmon that was just flown into the Fulton Fish Market, the beautiful fresh herbs and roots I am going to buy from the best shop in Chinatown, the absolutely perfect, tender, yet very crisp baby greens and screaming fresh, totally organic veggies that I love buying at the Amish market in Union Square. I am going to grill that yummy salmon over cherry wood briquettes, accompany it with a light, fragrant lemongrass and ginger vinaigrette, all served over those crispy baby greens and lightly steamed crispy, crunchy veggies. Totally YUMMY !!
You are into all natural, all organic, super clean, super healthy food. WE are going to have dinner over at my house and you simply can’t wait to have some totally divine, super yummy, healthy food prepared for you by the Mistress of Gourmet Whole Organic Foods …. ME. You come over to my house, just about drooling already. You walk in the door and the smells are soooo tantalizing. Your tummy starts growling. We start chit-chatting over a nice glass of perfectly chilled Gewurztraminer and I excuse myself to bring the food from the kitchen.
You are STUNNED when you see the plate that I bring back to the table and put in front of you. STUNNED. Your jaw drops down … you start stuttering because you can’t believe you are actually seeing what you are looking at. I nonchalantly sit down at the table with you and I am ready to eat !!
“Rose, what is this?”
“Oh … I hope you don’t mind but I was crunched for time today, so I whipped up a totally tricked out version of Bavarian Carbonarra, I respond.”
“Ummm … what exactly is Bavarian Carbonarra?”, you ask.
Laughing I say, “Some people might call it Spam Casserole. I hope that you enjoy it. One of my Mom’s 1960’s revival recipes. It is almost an heirloom !! Bon Apetit !!”
Imagine my SHOCK when I get into work the next day and find out that you canceled your humongous Saturday night catering order with me. I try to connect with you to find out what is going on. NO ANSWER. For two days I try to connect with you to find out what happened. I am actually convinced that you had a family emergency and had to cancel your party. I have no idea what happened. I thought we had a good time at dinner the other day. We were laughing and joking … although you barely ate anything at all. Who knows … maybe YOU weren’t feeling well … You don’t come back to the store … so I never have the opportunity to find out what’s wrong from you.
A month later, a friend of mine, another whole food, organic caterer pops into the store. We are talking back and forth about business and life. She tells me thank you for sending her that catering job that I couldn’t handle last month. I don’t have a clue what she is talking about and I tell her so.
“Oh you know … so and so … who is all about nothing but whole food and organic ingredients. She told me, that you told her, that some of the product that you got in for her party wasn’t up to her standards and that I would be able to take care of her better. So, thanks … she is shopping regularly at my store now and I am doing another party for her this weekend. Thanks for a great referral. Do you need some help getting really good products? My purveyors are AWESOME. Well … got to run !!”
Talk about jaw dropping … pure and utter … SHOCK !!
MLM Bloggers Beware
A couple of weeks ago I wrote about CORE AUTHENTICTY and the importance of it when writing your posts. That little story above illustrates the absolute need for authenticity and congruency in EVERYTHING that you do through Social Networking and MLM Blogging is part of Social Networking.
If you portray yourself one way on your MLM Blog, Facebook, YouTube and Twitter and people fall in love with you, you simply cannot afford to do a Dr. Jekyll and Mr. Hyde when you email people that have opted into your email list. If people opt in to your list because they love what you are talking about and you are all about helping them, when you email them and all that you are doing is selling stuff … your stuff … other peoples stuff … they will opt out of your list never to be heard from again. You just blew your credibility with them forever. If you are lucky, they won’t report you for SPAM. If people are expecting one thing and you give them the complete opposite of what they were expecting, it really is SPAM.
As MLM Bloggers, we work too hard to build a list of people that are WILLING to listen to what we have to say. Some people blog for YEARS in order to build a list of a couple of thousand subscribers. And, if those people are congruent with their “public” persona and their “email” persona, they have a lot of people CHOOSING to work with them in their MLM/Network Marketing opportunity. People feel like that person can be trusted. People feel that that person has integrity. People feel SAFE with them. And when people know you, like you and trust you … they do business with you. It’s as simple as that.
If someone is teaching you that it is ok to email your list twice a day about some new THING that they should buy and they are not teaching you to segment your e-mail list, you will have serious problems. Your opt-out rate will skyrocket. And remember something, people talk. People talk about everyone and everything. And when people are feeling violated, they will tell EVERYONE they know about their horrible experience with you and how you are only in it to make money. They will tell other people to stay away from you and all of that hard work you did to create an awesome MLM blog will be flushed down the drain.
If you are not smart about how you market people will figure you out in a heartbeat. People are NOT stupid. And today, their BS-O-METERS start pinging faster than ever.
I recently heard an experienced network marketer tell people on a training call …
“Oh sure, I love people to death with the great information that I put on my blog so that they will optin to my list for more training. Sure, I send them some training. BUT once they are on my list, EVERY email that I send to them has an offer for them to buy something. And when I have a big promotion going on with some of my buddies, I email my whole list AT LEAST twice a day… once early in the morning and once early in the evening. When I do that, sure I get people that opt out, but heck, that’s the cost of doing business on the internet. I am here to make money. They opted in, if they don’t like it, they can opt out.”
And, we wonder why people have such a bad opinion of internet network marketing and think that all internet network marketers are spammers.
We are all here to build our businesses and profit. We can do it with honor and integrity as MLM Bloggers by serving people in such a way that they FEEL GOOD about doing business with us. Our MLM Blogs are information and training portals that allow us teach what we know and to market products and services that will benefit our readers. The email lists that we are able to build through our MLM Blogging should be treated with the utmost respect, because those lists have EVERYTHING to do with us being able to be profitable business owners for a long time.
It is commonly said that the money is in the list. That is a LIE. The money is dependent on the quality of the relationships that you build and nurture over time with the people on that list.
By being congruent and authentic, we can serve the people that we are supposed to be serving. We can teach our teams to do the same thing. We can totally raise the standard of how people perceive internet network marketing through using ethical MLM Blogging and email practices. And we can build fabulous businesses for ourselves in the process !! When done correctly, you NEVER have to SELL a darn thing. People will voluntarily send wheelbarrows full of cash to you when the time is right for them.
Hope that you have received some AWESOME value from this post !!
If you aren’t sure what “list segmenting” is or how to do it properly, leave a comment below … I will be sure to help you out!!
==>P.S. It really is appreciated when you share and retweet these posts. It’s easy to do, just hit the buttons right below this post 🙂
==>>P.P.S. The story that I told you is a slightly modified TRUE story. It is how the owner of the gourmet shop that I was consulting for lost half of her long time client base. She invited her best customers over to her house for dinner one night. She was always talking about eating healthy, light, top-quality organic food. The food she served that evening featured her favorite menu: BBQ Bay Back Ribs, 24 oz Prime Grilled Rib Eye Steaks, Buttermilk Fried Chicken, Velveeta Macaroni and Cheese, Cornbread with honey and butter, Slow Cooked Hocks and Collard Greens and Red Velvet Cake. Several of the guests found the Costco shopping bags in the trash in the kitchen. Sad but true, the owner of the store thought that everyone would appreciate having “real food” for a change and couldn’t understand why people were annoyed and stopped doing business with her.
About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. She is also the Executive Chef (aka Chief Cook and Bottle Washer :-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !