Why You Should NOT Use Your MLM Company’s Web Site

I’m going to start my blogging here at thatMLMbeat with a post that is probably a bit controversial.

You should NOT use your company’s web site!

OK, it is a bit of a catch 22.  You want to use your company’s web site because it is duplicable.  However most of your company web sites… well… suck.

Before you tell me I’m crazy, let me explain 🙂

Typically most of the best internet marketing tools are not created by our company. Most of the best tools are developed by distributors like you and me.

When a new MLM company is launching they may pay as little as $10,000 for their MLM software AND a boilerplate web site.  They get a little template driven web site by a company that develops MLM software. It has all the basics but that is all it is… basic.  It isn’t very good at marketing.

Heck, it might even be pretty. It might have great graphics or a flash movie but… Let me ask you this…

  • Do you know if someone visits your company web site? Do you get statistics telling you who visited, where they came from, what keywords they used, how long they were on your site, or what pages they viewed?
  • Does your company web site have a mailing list? Does it offer an incentive to get people to opt in to your list?
  • Does your company web site have one clear call to action or does it have menus with lots of fun things for the visitor to do?

Usually the answer to these questions is no.

Your company doesn’t let you track the traffic on your sites, and if you can track it, they’ll give you some basics like total number of hits.  They won’t let you see things like which keywords people used to find you, which web sites they came from, etc.

Your company usually doesn’t provide an autoresponder or way for you to build a mailing list if the person doesn’t buy during that visit.

Did you know it usually takes several exposures before someone joins your company or buys your product? That is why having a mailing list is so important.

You need to be building a list so you can get additional exposures to your prospect. You want to be able to put them on an autoresponder or invite them to a webinar or local meeting.  You can’t do this with most of your company web sites.

Then when you do get a visitor… they get all these menus of all these fun things to do. The history of the company, the founders, the full lineup of products, the link to the DSA or other industry associations, maps, lists of conference calls and events, etc. Another words, overwhelming amounts of information.

Most good sales pages or lead capture pages DO NOT have a lot of options. They have one strong call to action which is repeated several times on the page.  They try to get you to buy… or they try to get you to opt in to their list.  They usually only have one link which is not a call to action. This is the link for existing members/customers/distributors who got their by accident.  That’s it.  You really only have two options. This is one reason why the page is so effective at selling because there aren’t a lot of options to distract people.

And I haven’t even mentioned one of the most important reasons… the search engines!

Google hates replicated web sites like your company web site and even if it did like them only one person in the entire company would get the link.  Google doesn’t want 10 links that all look the same. One of the most important things to rank well in Google is to have a unique web site!

While you may want to use a duplicable web site like the one your company provides, if you’re going to do any amount of internet marketing you’re going to want to have your own web site or at least a web page, free blog, or something.  We’ll talk more about this in future That MLM Beat articles.

Disagree? Let me hear it! Leave a comment and let me know. I’d love to hear your point of view.

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PS. Yes I know a few of you represent internet focused MLMs that have strong sales pages. These are internet ONLY companies and have spent tens of thousands of dollars testing single page sales letters. They’re very effective. I’m not referring to you. I’m referring to the majority of MLMs selling physical products that think a “store” is going to convert just because it has a shopping cart on it.

I Want to Be Just Like My MLM MOM!

It’s No Secret that Duplication is one of the most difficult aspects of building a Network Marketing business. Helping your people to take action and create results is extremely important to keep them moving and motivated. As Moms we are lucky in this arena because we have the secret to duplication right under our noses everyday, we just might not know it.

My youngest daughter(Adelina) just turned two this spring. You fellow Moms know that this is a trying age, but also a fun age where they really start to develop their personality and act like little people. She loves to play in her kitchen and cook food for the family and she has taken an interest in her dolls. She feeds them, tucks them in, reads stories to them and even changes diapers. The cutest is when she uses phrases I say to her such as, “It’s ok baby, I kiss it.”

Today as I put her down for her nap I was cuddling with her like I usually do, and she started rubbing my head and playing with my hair, which is what I always do to her before bed. As I laid there smiling, I realized the power that I held in her life. Adelina models after everything I do, Good or Bad.

That is exactly what our downline does. They are business builders just as we are, trying to figure out the best way to achieve success. Whatever we say or recommend, they will do. Even more, whatever we do, they will also do. If we are strong leaders and action takers, they will follow suit. If we talk the talk but don’t walk the walk, guess what, they won’t walk the walk either.

We’ve all heard the phrase “Treat others as you would like to be treated”. My MLM version is “Treat your business as you would like your downline to treat theirs”. Just as we have to be a consistent strong example for our kids, we have to be that same example for our team. We are Mom at home and we are MLM Mom in business. You want your team saying, “I Want to be Just Like My MLM Mom!”

We lead children and a household everyday, we are the perfect leaders for our teams. I don’t think there’s a more demanding position that keeps a person accountable at every moment. But that’s great! Because it always keeps us on our A-Game! 😉 Recognize the secret of duplication that is right in front of you, work hard and lead by example. Your team will stick with you and strive for their own success.

Believing in Your Success,

Danielle Zack

P.S. Do you have any duplication secrets or tips that work for you? What are your experiences with leading by example? Please share your comments with us! If you enjoyed the post be sure to tweet it and share it with your followers and friends.

About the Author:

Danielle Zack is a full time MLM Mom and blogger. Her mission is to empower Moms to create a successful MLM business and a fulfilling life.

Blog: DanielleZack.com Forum: MLM Moms

The Lock Nut System: The Simple Way To Build Residual Income

A lock nut works on a simple principle: if you fasten an assembly together using a bolt and a nut, over time the nut can work loose and fall off, so that the assembly comes apart.

To prevent this from happening, a second nut is used to lock the first nut in place securely.

So how does this apply to network marketing and people?

Network Marketing Survey Results

Over the past 25 years (since 1985) The Profit Clinic has conducted extensive, ongoing surveys of grassroots network marketers to try to pinpoint what’s really happening out there a the coalface, especially for part-time people who make up 90% of the industry. Here are a few key findings. (Note: these are generalized conclusions only. Exceptions prove the rule, as always.)

  • If a new person doesn’t sponsor in their first 90 days, they’re unlikely to sponsor at all.
  • If they don’t sponsor, they have no real leverage.
  • Without leverage, they have no residual income.
  • Without residual income, they don’t stay. They quit
  • The most effective way to ensure that they stay is to help them find their first personally-sponsored distributor!

Once they feel a sense of achievement and responsibility for someone else, most people will do things to help them build their businesses that they wouldn’t do just for themselves. That second level person in your new leg is the “lock nut” that secures your personally-sponsored person firmly in place.

But be careful: there’s an insidious danger lurking here for the unwary…

Sponsoring someone under them is not the answer!

That inevitably sends the wrong messages to both people:

  • For the new person you sponsor and place under them, the message is clear: despite everything you say about the value of relationships, you don’t really care about them — you only care about how you can use them to improve your own success.
  • For the person you sponsor and place them them under, the message is equally clear: they don’t have to do anything — you’ll do it all for them.

The “Lock Nut” System works in almost any environment, on-line or off-line, because it’s all about building relationships and duplication at the most basic levels. Anyone can learn to do it, quickly and easily, and to duplicate the system quickly. And, while relationships — real ones — can never be built on autopilot, a lot of the processes involved can be automated or semi-automated to speed up the learning and duplication, as we’ll see over the next couple of weeks.

First, though, let’s lay out the tent pegs and guy ropes before trying to erect our tent. There are some common facts of life about prospecting, sponsoring and duplication that need to be taken into account if our premises for learning are to be based in reality.

THE “LOCK NUT” MINDSET

The success of the “Lock Nut” System rests on a handful of important perspectives and attitudes, some of which may surprise you…

• First, and most importantly, it’s a TRAINING program, NOT a sponsoring program! (It just happens to be one of the most effective sponsoring programs you’ll ever experience, short and long term.)

It’s vitally important for your new distributors to understand this viewpoint.

• It’s aimed at true duplication. Just as parents duplicate themselves when their children become parents, an effective sponsor doesn’t duplicate himself or herself as a sponsor until their personally-sponsored distributors become effective sponsors.

The System only works properly if you limit your training activity to TWO generations deep… your “children” and “grandchildren”. If you find yourself having to work deeper, it’s a sure sign that you need to do some remedial work closer to home. You haven’t effectively duplicated yourself. (So the system is self diagnosing and self prescribing. Very useful!)

• While there’s a more-or-less set presentation, it’s very flexible and relies on the prospect providing you with information with which to work. This is non-threatening and they offer it willingly. This makes the presentation highly personal and specifically relevant to them.

• The objective of the business presentation is TRAINING, not sponsoring. The prospect is actually helping the new distributor learn the business on the job. If the prospect signs – and they almost always do if you don’t lose the plot – it’s strictly a BONUS!

(Ironically, because the prospect is not the perceived target, they’re more relaxed, more inquisitive, more open-minded and less defensive. A word of warning, here, however… this is not simply a subtle ploy to disarm them ready for the “kill”! The moment the presenter or new distributor even thinks this way, the benefits vanish. It’s time to pack up and go home. You’ve lost the plot. You guarantee that the results this program can produce are now out of reach. Dumb!)

The System is so successful in sponsoring new people for these simple reasons…

  1. It’s non-threatening, open and honest.
  2. It’s free of hype and emotional manipulation.
  3. It puts prospects firmly in control of their own choices.
  4. It demonstrates the utter simplicity and power of the System – and makes it clear to the prospect that they can enjoy the same powerful support and training on the job if they join.
  5. It involves them. It’s highly personalized and compelling
  6. They enjoy an immediate sense of belonging to a successful organization dedicated to helping them succeed, immediately.
  7. It keeps everything, including expectations, commitments and perceived risk, at a manageable level for the prospect. They’re not overwhelmed by, nor skeptical of, anything the presenter says or suggests.
  8. Joining you becomes the safest, most intelligent and most desirable course of action in the prospect’s own mind – and it’s their idea!

Over coming weeks I’ll explore the different principles at work here, and practical ways for you to put them to work in your network marketing business.

The Author: John Counsel is the founder and CEO of The Profit Clinic and an author, columnist, speaker and trainer specializing in small and home-based business and the direct selling profession. John has taught marketing, advertising, copywriting, graphic design and professional practice management at two of Australia’s leading universities. He is a guest lecturer in MBA and Master of Education programs at RMIT University, and trains direct sellers in several industries (including MLM) throughout the Asia-Pacific region.

Blog: http://REALnetworkmarketing.com Forum: MLM Training