MLM Blogging – Three Simple Tips To Improving Your MLM Blog Bounce Rate

Do you know what your MLM Blog’s Bounce Rate is? Should you even care what your bounce rate is? And three very simple tips to improving your bounce rate if it is too high !!

What exactly is “Bounce Rate”?

To give you the very best definition of what “bounce rate” is, I checked with my very best friend on the internet … Google.

Google defines “Bounce Rate” as:

…the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Quick story …

Several months ago, I took George Fourie up on his offer to do a free blog critique for my Attraction Marketing Training Kitchen blog. At that time, my bounce rate was just about 46% which is considered pretty darn good for a blog. The folks that were finding their way to my blog liked what they were reading, and they were clicking through to other pages of the blog. They were spending about 5. 34 minutes total on my blog, reading my information. This really is a good number considering the fact that most people on the internet have what I call “Information Attention Deficit Disorder” and don’t give most things more than 1 minute of their attention.

Well, things changed over the following months. I was experimenting with different blog post styles, linking strategies, content, and a few other variables. My bounce rate actually increased to 67.8%. THAT was just terrible. People were hitting the front page of my blog, and they were clicking away from that page. They were not clicking on the links that I had incorporated into the blog posts. They were not clicking on other pages that I have on the blog. The average person was spending only 2.38 minutes on the blog. AND … my Alexa rank was taking a beating at the same time. I am using my blog as a communication tool, a relationship building tool, a list building tool and a sales tool. Instead of making progress, I was actually losing ground. It was time to really start using some metrics to fix this problem.

To learn more about MLM Blog Metrics and Management, you can read a three part series that I wrote earlier this summer for about the M & M’s of Your MLM Blog’s Effectiveness …

How Google Analytics, LinkWithIn, Blog Talk Radio and A New MLM Blogging Strategy SAVED My Blog

A picture is worth a THOUSAND words … two pictures are worth paying attention to 🙂

Here is a snapshot of my Google Analytics Account from May 29th, 2010

Here is a snapshot of my Google Analytics Account from July 31, 2010 …

The difference is ASTONISHING !!

Bounce Rate went from 66.99% to 17.64%

The number of VISITS doubled 300 to 600

The number of new visitors decreased from 58.33% to 46.61% which means that I increased the number of RETURN visitors to my blog by 14% … (my optins and sales numbers increased as well)

And … people are staying LONGER on my blog now …

Page views quadrupled … 532 >> 2,559

Pages per visit  more than doubled … 1.71 >> 4.23

Average time on my blog increased from …  3.15 minutes >>4.04 minutes

This all happened in 60 days !!

What Did I Change And What YOU Can Do To Improve YOUR MLM Blogging Results

I paid attention to the NUMBERS that I was getting from Google Analytics

There was obviously something that I was doing wrong. So I took a very detached look at the numbers.

  • People simply weren’t staying on my blog very long at all. WHY?

The way I had the information organized and presented was NOT very user friendly. I changed the layout and structure of the blog. I also decided to use a plugin that I learned about from Ty Tribble called LinkWithIn. Results improved right after I did that.

LinkWithIn shows people small thumbnail snapshots of related posts that they might also find relevant when they are finished with the post that they are reading. It WORKS. I  saw an immediate improvement in the amount of time people spent on my blog.

  • There were alot of new visitors coming to the blog but they weren’t digging into my content and my optins and sales were falling off. WHY?

Hate to admit to this one, but I had started blogging for ME rather than blogging for MY AUDIENCE … bad move on my part. I am a decent copywriter so I can write headlines that attract attention. I also do a good job with SEO so I can get really good organic rankings on Google pretty easily. But, what I had forgotten was that if the information that I am blogging about is NOT relevant to my readers’ expectations … they stop by … take a quick look … and they VANISH … never to be seen again. So I went back to blogging about “Attraction Marketing Training”, “Network Marketing”  and “Marketing Mindset Training”.  When I started giving my readers what THEY wanted to read about … they started coming back !!

  • Social Media Is HUGE and Using It Keeps People On Your Blog Longer

No question about it … using interactive social media on your blog is VITAL to getting people to stay on your blog longer. And, if you do  right, your BOUNCE RATE will DROP LIKE A STONE !! I am currently doing a special Summer 2010 Interview Series on Blogtalk Radio. I started blogging about the interviews BEFORE the actual interview … preselling the interview. Then, I blogged about the interview AFTER it was done. I included a link to the MP3 right in the blog post. The MP3 is hosted on my blog so that when people listen to the interview, and these interviews are 60 minutes in length, they STAY ON MY BLOG alot longer. The number of subscribers to my blog has increased by 20%, the number of optins to my e-newsletter has increased by 25 % and my sales volume has increased by 10%. Blogtalk Radio is a form of Social Media that alot of people are capitalizing on. If you are not using it, you should be.

Another really cool type of social media to use on your blog is VIDEO. People love short, quick videos. My YouTube Channel subscriber count has doubled since I have been using BlogTalk Radio. Coincidence … I don’t think so. Using video in your blog posts will naturally keep people on your blog LONGER because they are spending time to watch the video !!

By using the three strategies outlined above, you will be able to reduce the Bounce Rate of your MLM Blog.

Do you have a high or a low bounce rate? How has the bounce rate affected your blog? What methods did you find most efficient to reduce your bounce rate? If you have suggestions or want to discuss more about Bounce Rate please leave your comments.

I hope that you received some real value from this post! Be sure to leave your comments and suggestions in the comments area. And take a minute to share this post with YOUR Tribe!!

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: Forum: MLM Blogging

MLM Blog Secrets – Ty Tribble PERSONALLY Answers MLM Blog Questions [Video]

MLM Blog Secrets

It’s not everyday that you get the Top MLM Blogger, Ty Tribble, to share his MLM Blog Secrets to anyone who simply asks. That’s exactly what Ty did for our thatMLMbeat community!

Many questions came up on the topic of MLM Blogging after everyone watched the 2 part exclusive interview with Ty Tribble on thatMLMbeat.TV on Wednesday and Thursday evening.

Some from network marketing bloggers just starting out and a few questions from more experienced bloggers who just needed advice for a change in direction and strategy.

I spoke to Ty afterwards and to my surprise he agreed to answer everyone’s questions PERSONALLY on video as mentioned in this post about Blogging For Prospects.

Another 20 minutes of rock solid training from Ty!

Between the 2 part interview, this 20 minutes questions and answers and the HIGHLY recommended free videos available about Ty’s MLM Blog Secrets, I am completely blown away and impressed!

All I can add to this is… enjoy and be sure to soak it all up! 🙂

If you missed the 2 part interview, show replays are available on thatMLMbeat.TV and we should have both interviews available on the main blog real soon, so keep an eye out for those.

So how do you feel about the videos so far?

Did you get much value from them? Anything in particular that grabbed your attention or is there any stumbling block that you just managed to clear out the way?

Would love to hear about your MLM Blog breakthroughs. Please leave your comments below and don’t forget to Tweet and share on Facebook!

Blogging For Prospects? Ty Tribble PERSONALLY Answers YOUR MLM Blogging Questions [Video]

Are you Blogging For Prospects?

Ty Tribble, who is known in the MLM world as the #1 MLM blogger, has agreed to answer all your personal blogging questions!

Ty already started answering MLM blog questions on our Facebook page for the Top 50 MLM Blogs.

Whether you are new to MLM blogging or have been blogging for quite some time, this is a golden opportunity that every blogger should take advantage of.

Plus, he is not charging a single cent for this, 100% free!

Free advice from a Network Marketing leader who was the fastest distributor in history to reach $100,000 income out of 50,000 distributors.

Ty is also the #1 team-builder and #1 recruiter with his former MLM company.

Not to mention that he has generated thousands upon thousands of qualified leads for his network marketing opportunity.

All from the foundation of blogging!

So, do you have a question for Ty?

All you need to do is ask your question below and Ty will answer them for you.

In fact, he might even do a video for thatMLMbeat members depending on how many questions he gets.

The Facebook page is already buzzing, so grab this opportunity to ask Ty to reveal his MLM blog secrets while you still can!

Once you’ve asked you question, be sure to check out Ty’s free blog training videos that he just released called Blogging for Prospects

MLM Blogging – Metrics and Management, The M & M’s of Your Blog’s Effectiveness (Part One)

Eddie Van Halen’s Brown M & M story illustrates the importance of having and using systems and tools that allow you to know if there are potential problems looming on the horizon. Once something has been identified as a potential hazard, it usually is fairly simple to evaluate the supporting data and create an effective plan of corrective action.

When it comes to analyzing your MLM blog’s effectiveness, every network marketer should be using analytics of some sort.

I personally use Google Analytics. Google Analytics provides you with information about how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your blog’s return on investment, increase options and conversions, and make more money marketing on the internet.

WordPress has a wonderful plugin, Google Analyticator, that allows you to easily add Google Analytics tracking support to a WordPress-powered blog. It supports all of the tracking mechanisms that Google Analytics supports:

  • external link tracking
  • download tracking
  • advanced user generated tracking mechanisms
  • and a whole lot more

Google Analyticator works with most of the popular themes out there as long as those themes provide the proper plugin support.

Google Analytics Simplified

The first time I was told it would be very helpful to use Google Analytics on my blog, I got a migraine. (Pro Chef turned network marketer turned MLM blogger and now this too … Good Lord … does it really have to be this complicated ? Can you tell that I am techno ditz? ;-)) Turns out that once I got used to the tool, I fell in love with it. The amount of information that I can garner from the reports is really surprising and VERY helpful.

In the beginning though, I made it really simple for myself by focusing on only one specific thing to track and measure. I also included this analysis as part of my weekly method of operation.  I always reviewed the information with the following questions in mind:

  • What relevant conclusions can I draw from this information?
  • What can I do to improve these results?
  • How can this information help me serve my readers better and increase the number of readers to my blog?

Google Analytics Defined

Google Analytics is a free service provided by Google that gives you reports on your website traffic. This tool allows you to see what visitors are doing on while they are on your blog, which pages are most popular, how long people stay on your blog, where your visitors are coming from and a whole lot more.

Setting Up Google Analytics

This really is a very simple procedure. Go to the Google Analytics page and follow the very easy sign up process that has been laid out. If you already have a Gmail account (or another type of account with Google, AdWords for instance) you can skip this step.

Once you’re registered, you will be given a snippet of Javascript code that you insert into the html of your blog. Google Analytics uses this code to collect information about visitors and track data, such as where site visitors come from, what they do, and whether they complete any conversion goals.

Using the Google Analyticator plug in makes this super simple to do and allows you to see your statistics information from within your WordPress dashboard.

  • Simply set up your Analytics account with Google.
  • Go back to your WordPress blog, install and activate the Google Analyticator plugin from within your dashboard, click the link to authenticate the plugin with your analytics account.
  • When you do that, you will be taken to another page that asks you to “grant access”, click grant access, and you will be returned to the same page.
  • Then you will need to enable your Google Analytics logging at the top of the page
  • Select your site name from the drop down menu

And you are DONE !! (No Advil required :-))

Here’s What Your Dashboard Will Look Like Every Time You Login From Now On

Since I only covered how I get the METRICS for my blog in this post, I will show you how I use this information, the MEASUREMENTS, to help improve my blog’s performance next week.

Hope that you received some real value from this post! Be sure to leave some comments. And take a minute to share it with YOUR Tribe!!

About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: Forum: MLM Blogging