Blog SEO – How To Optimize Your Blog For Top Search Engine Rankings

In my previous post, I shared the basics of blog SEO so that you can drive free and unlimited traffic to your blog.  As promised, today I’m going to go over the actual steps or actions that you need to take to ensure that you have a fully search engine optimized blog.

Without further ado, let’s jump right into it, shall we?

Let Your Blog Be Visible

That’s right. You’d be surprised how some people miss this important aspect. Unfortunately, WordPress sites are set to block search engines and that explains why this can be overlooked.

So, you need to check your Privacy settings to make sure that search engines know that your blog exists and make it visible.

In your admin area, go to Settings >> Privacy and check the first option:

How to Make Google to *Love* Your Blog and Give You More Traffic

 

Title, Description and Keywords

You need to have a title, description and meta tags for your blog. Before you start wondering what these are and where do you add them, I’ll show you how to get this done.

First off, you’d need to install the All in One SEO Pack plugin if you haven’t done so already and then add your title, description and keywords.

Is Your Blog Repelling or Attracting Visitors? Its Time For Reality Check...

You can also watch this video to help you with configuring the settings in your admin panel.

1. Title

This is the title of your home page and it’s important that it has your keyword in the beginning as search engine bots read from left to right.

A long title does not entice your readers to click on the link, so you should go for about 65 characters, just to give people an idea of what your blog is about.

2. Description

It speaks for itself. This is where you write a few words about what people can expect to find and learn from your blog. Again, you don’t need to write an essay to achieve this – a maximum of 170 characters will do. Your keyword should be used right at the beginning for the same reason cited above.

3. Keywords

In order to attract the right people to your blog, you need to add some keywords that are related to your blog. Word of caution: don’t display your money keywords as your competitors would easily discover them by just viewing your source page. Use generic but relevant keywords.

 

Permalink Settings

Your blog’s permalinks need to show the keywords so that you can improve your search rankings and help your content to be found online easily.

This is much better than using URLs that include question marks and numbers, e.g. http://YourBlog.com/?=p235/. This means nothing to search engine bots.

The good news is that you can change this default setting in your admin area, so that you can use the relevant keywords.

Warning: Now, before you drop everything to go and make the changes, you need to install a plugin called, Redirection 2.1.27 by John Godley so you don’t break your existing links.

Now, go to Settings > Permalinks > Custom Structure

Is Your Blog URL Properly Optimised?

 

In addition, before publishing your posts, you need to remove the extra words such as to, is, the, how, what and so forth. They have no significance and will not improve your search rankings.

You can remove them manually (if you’ll always remember to) or install a plugin called, SEO Slugs 1.0 by Andrei Mikrukov which can do a job for you automatically. I use this plugin, but I still double-check before hitting the “publish” button.

URL Canonicalization

What on earth is that? Don’t fret! This is just a fancy word with a simple meaning. You could unknowingly behaving different versions of your blog URL, all going to the same destination:

  • http://www.YourBlog.com
  • http://YourBlog.com
  • http://www.YourBlog.com/index.html
  • http://YourBlog.com/index.html

Trouble is, different URLs for the same blog, mean different blogs in Google’s eyes and this could hurt your blog SEO in a big way.

Here’s how to fix this problem:

1. Choose the version that you want to go for and use the same one all the time. In your admin area, go to Settings >> General and type in your chosen URL version.

2. Let Google know your preferred version by logging into your Google Webmasters Tool account (you do have one, right?).

url canonicalization image

 

Now, if people are using any version of the same URL, they will be redirected to your preferred one. And Google will recognize your chosen URL as well.

There you have it, these are the initial blog SEO actions that you need to take to make sure that you increase your search engine rankings and attract lots of traffic to your blog.

 

Be on the look out for my next post as I will be sharing more blog SEO tips.

 

Was this post helpful? Please let me know below. I would also be grateful if you can share this with your friends and followers.

P.S. Please help me win the blogging contest by commenting and sharing my incredible post ==>How to Beat Changes to Organic Traffic Generation Rules.

Checkout Mavis’ Blog

Checkout Mavis’ Store

 

 

 

Blog SEO – Why Should You Optimize Your Blog?

Blog SEO is one of the most effective strategies that you need to learn and master to perfection if you want your blog to be found and read.

Doubtlessly, you have created your blog so that you can drive massive amount of laser-targeted traffic and convert that traffic into repeat readers, subscribers and long-term customers.

So, you need to take action for that to happen. See, many new bloggers create a blog and then expect a flood of traffic to fall on their laps. Well, that’s a recipe for blogging failure.

Blog SEO if done properly can help your blog to grab top search engine rankings and drive unlimited traffic to your blog for free. How would you like to generate endless, laser-targeted traffic to your blog every single day without spending a dime?

It’s all exciting but maybe you feel intimidated by the whole SEO concept and don’t really know how to implement it. I remember when I used to think that SEO was complicated and I was just not interested in learning how it works.

Things changed when I realized that I needed to work on my blog SEO in order to attract more traffic.

What does SEO mean to start with?

It’s an acronym for Search Engine Optimization which basically means that your website will show up higher in the search engines when people search for your specific keywords.

What makes SEO powerful and popular?

Firstly, search engine bots look for keywords when they crawl websites, so if you use relevant keywords and phrases in your content, then you stand a good chance to get higher rankings and more traffic.

Secondly, it has been proven that more searchers prefer to click on the organic results (free listings) rather than the sponsored links (paid advertising). In addition, people don’t usually search beyond the first page. That’s why it’s important to get your blog on the first page by using the right keywords.

Now, in order to do a proper keyword research, you need to use the necessary tools so that you can understand what people are searching on.

You need to make sure that your blog is tailor-made and targeted to people who would be interested in what you have to offer, otherwise your blog SEO efforts would be wasted and your traffic will not be targeted.

Now that we have laid out the foundation for blog SEO, we will look at the actual steps that you need to take to optimize blog and increase the rankings and profits in the next post!

Get ready to boost your blog SEO!

Image credit

Checkout Mavis’ Blog
Checkout Mavis’ Store

Was this post helpful? Please let me know below. I would also be grateful if you can share this with your friends and followers.