Editorial Format For Text And Video Posts

It’s very important for all ambassador bloggers to stick to one editorial outlay and structure. Imagine flipping through the pages of your favorite magazine, only to find different fonts styles and colors on each page, different size headlines and sub headlines, some articles start with images at the top, others at the bottom, etc.

Clearly it turns into a slightly organised mess. So create a strong brand (for us) and train our readers to action on links, sharing and your about section (for you), we all need to be on the same page.

Further more, the outline below is structured in the best format to attract the most visitors and get the best results from your content.

This format won’t be set in stone!

Here is our current editorial structure and outlay which will adjust as we move forward and optimise our progress.

You will also find a brief summary of this in the checklist below each post.

SEE ALSO: How To Use The Checklist The Checklist For Editorial Guidelines

Headlines (aka Post Title)


It’s a known fact amongst copywriters that headlines are the most important part of your content. Without grabbing attention, your post simply won’t get read.

SEE ALSO: How To Manipulate Existing Top Headlines & Turn Them Into Your Own Attention Magnet

(sidenote: when linking to any other post within your post, the above structure is the way to do it: ‘SEE ALSO’ in all caps and everything in bold with the link opening in a new window)

Keywords: Add your primary targeted keyword into the title, unless it sounds completely awkward. ALWAYS serve the reader first, not the search engines.

Style: Start Each Word With A Capitol Letter Even If It’s A Connecting Word Like And A An It Etc.



Not much to do here, but do try and shorten this to only a few primary words. E.g. In this post I simply shortened it to editorial-format so that the entire link is http://members.thatmlmbeat.com/editorial-format/ instead of http://members.thatmlmbeat.com/editorial-format-for-text-and-video-posts


Add Media

Images play an important part in content creation and is an requirement for every post unless a video is being featured, then your post will only need a featured image (located at the bottom right sidebar, below tags). You can also use the main image within the post as a featured image.

Featured Image

But remember, ALWAYS have an featured image and ALWAYS have an image unless there’s a video included in the post.


Try and go for big images, but not exceeded about 550pixels in width. As long as it doesn’t exceed the width of the posting area. The best images are originals. If you can get creative with your smartphone, then this is the way to go.

SEE ALSO: 17 Free Image Sites To Spice Up Your Blog Posts

Naming: Name your images correctly When you do this properly, all your images get ranked in Google Images. E.g. instead of screenshot123.jpg do my_primary_keyword.jpg



Image Linking: Link your image to nothing by selecting the ‘None’ option.

General Linking: Always set links to open up in a new window.

Categories: Select at least 1 maximum 2 categories for your news post.

Theme SEO Settings

Theme SEO Settings

Only complete the 3 illustrated in this picture:

Custom Document Title: The easiest way to do this is to simply move your primary keyword to the front of the title, or insert your primary keyword here if it wasn’t appropriate in your original title.

e.g. Standard Title: 7 bizarre ways to extend your laptops battery life (primary keyword: laptop battery life)

Custom Document Title: Laptop Battery Life: 7 Bizarre ways to extend yours

Maybe sounds a bit strange, but I’m sure you get the idea 🙂

Custom Post/Page Meta Description: This is a brief curiosity driven teaser what your post is about. It’s not about giving away the answer, but maybe positioning the answer or primary benefit of the with a question to entice readers to want to read more.

The ideal length for this is +/- 160 characters, as that is how much gets displayed within the search engine results.

IMPORTANT: When you have completed this, copy and paste this exact description into the ‘excerpt’ section further down below.

The excerpt is what will get displayed on the homepage of your blog.

Custom Post/Page Meta Keywords, comma separated: It’s more important to focus on relevance than keywords. With all the latest penguin and panda updates from Google, their has been plenty of penalties for focusing on the same keywords throughout a site.

So there will be no need to add your company name and your name on every single post.

Try go for 2 – 4 targeted keywords and focus on the longtail. Longtail keywords are normally 3 – 5 word phrases.

The easiest way to find these is to type your company name or product in question into Google and see what comes up in the search results.

We will do an in-depth training on keywords in a future video.

IMPORTANT: You can copy and paste these into the ‘Tags’ section positioned below the ‘Publish’ area within the right hand sidebar.

That’s it!

Have any feedback? Or any suggestions how we can improve and optimise our editorial outlay?

Leave your feedback and thoughts in the comments section below.

How the Pure Leverage Marketing System Grows Your Online Business

Pure Leverage Marketing SystemWelcome to our Pure Leverage marketing system blog! Our purpose here is to provide insight into the company, products, and opportunity.

If you are considering the Pure Leverage opportunity, or looking to see how our suite of Internet marketing tools can help you grow and expand your existing business, you are in the right place.

It’s a fact – every day, millions of people across the globe access the Internet looking for ways to make money. This number will only grow in the years ahead. It makes sense to put yourself out there and help these people earn the income they desire, right?

The Pure Leverage marketing system is designed to be simple, but very effective. It isn’t necessary to be a technical guru. We help the opportunity seeker who desires to learn how to make money online. We help those who want to earn an income without home parties, hotel meetings, cold calling leads, or chasing people who really aren’t interested in doing anything anyway.

That said, our system provides the tools necessary to build a profitable online home business.

  • Authority Blog – set up and ready to go – just add content and let the system do its magic (we show you how to do all this)
  • Lead Capture System –  a full featured lead capture system, complete with sales letters designed to convert prospects into buyers
  • World Class Marketing Training –  how to attract prospects, convert leads to sales and signups, and long term strategies for success
  • Video Email Service – a great way to keep in touch with your team as well as help develop relationships and trust with your prospects
  • Live Meeting Room – this is what the pros use to conduct webinars, as well as hold trainings and meetings with their business associates
  • Products to Sell – market the Pure Leverage system and products and earn an excellent income, or plug in and promote your existing products using the Pure Leverage marketing system platform

All in all, Pure Leverage is designed for anyone desiring to make money online, with everything you need in one place.

The Pure Leverage marketing system can help you if….

  • you are new to Internet marketing and need a system (complete with essential tools, marketing training and support) that takes you step by step through the process of creating your first online income stream
  • you are already established online, have a product or opportunity in place, and want to expand your business while adding an additional income stream

This is what Pure Leverage is all about. Please bookmark this blog and visit again soon. We will be adding new content every week, all designed to help you learn more about the Pure Leverage marketing system as well as how to be successful with your own profitable online home business.

6 Essential Oil Blends to Enhance Personal Development and Business Success

abundance young living essential oils
Where else but Young Living Essential Oils can you take a hands on approach to your personal development using the best essential oils while you grow?

Young Living has several essential oil blends that can be very powerful when using them to enhance personal development. Not only are they wonderfully mood uplifting but they increase the effectiveness of your efforts.

When you have a good emotional energy, you are in a better position to have the law of attraction working in you life and your network marketing business.

Essential Oil Blends To Use With Personal Development

Acceptance – Acceptance oil helps you accept where you are right now whatever situation you are in. You must accept who you are before you can step forward into change. Accepting things as they are make the law of attraction work in your life. When you feel good about where you are, you have a better energy which attracts more abundance.

Believe – One really important reason to work on personal development is to build belief in yourself, your network marketing company and the network marketing profession in general. Using Believe oil as you are reading books and listening to audios can help raise the intensity of your belief.

Magnify Your Purpose – This is a wonderful oil blend to help focus on your WHY. Knowing and focusing on your WHY is crucial to your success. You need to have a strong WHY that really moves you to want to do the things necessary to be successful. Using Magnify Your Purpose and reflecting on why you want to build a successful business before you do any personal development can magnify your efforts.

Valor – This oil is for courage and confidence. Let’s face it. Changing can be scary. Sometimes we don’t even realize we are scared. I have had many distributors tell me they are not scared but those very people are major procrastinators in their business. Procrastination is evidence that there is something in the subconscious that you fear.
Valor is the oil to use before any marketing, followup phone calls, conducting business meetings, making videos and audios, talking to prospects, etc. Valor helps you feel confidence when you are doing business tasks.

Abundance – This is another oil I use everyday. It’s the first oil I put on when I get in my office. This oil puts your body in an energy that attracts abundance. It is important to consider the law of attraction in your daily life and business. I wear Abundance oil whenever I go anywhere I might find prospects. That means EVERYWHERE! It smells wonderful and people ask about the wonderful smell. Opening to talk about Young Living Essential Oils.

Transformation – This oil empowers and upholds changes you want to make in your belief system. By replacing negative beliefs with revitalizing new thought patterns, a transformation in behavior is possible. As you are doing personal development, you will be transforming your life and business. You will become stronger, more professional, more successful and surely happier.

These are just 6 of the emotion oil blends from Young Living. We will discuss more in a future post.


17 Free Image Sites To Spice Up Your Blog Posts

ALL posts are worthy of a image. If your news post has a video, then your image will be used as a featured image that will appear on the homepage.

If you are using resources like Google Images, you can legally use Creative Common pictures.

Always credit the source of where you found the image.

Check how stock images are indexed

Tin Eye

Commons on Flickr

Google Advanced Image Search for Creative Commons




Photo Pin

Stock Photos for Free

Wikimedia Commons

Free Digital Photos

Ancestry Images

Image After


Morgue File

Public Domain Photos

Free Pixels

Free Historical Stock Photos

Every Stock Photo

Have any others you would like to share? Or have any feedback on using any of the images sites above?

Discuss in the comments below


This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

How To Contact Authors With Internal Messaging

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This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

How To Use the Checklist for Editorial Guidelines

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This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

Introduction to the MLM Company News Ambassador Program

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This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

How To Manipulate Existing Top Headlines & Turn Them Into Your Own Attention Magnet

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This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

3 Simple Ways To Attract ‘Traffic Karma’ To Your Blog

MLM Productivity Tips: How To Crush Fatigue And Be On Your ‘A Game’ 24/7


George Fourie chats to Deborah Tutnauer about a few simple yet essential health tips to stay in top form while working your MLM Business.

As online entrepreneurs and Network Marketers, it’s easy to ignore our bodies cries for circulation and basic nutrition to stay productive throughout the day.

If our energy levels are down, your dragging voice can easily kill first impressions when talking to your prospects on the phone.

Deborah chats about how you can overcome this and dispels the myth of keeping the balance.

Links mentioned in this Interview

Deborah’s Blog

Like this interview? Please leave your comments or questions below for Deborah.