Do you know what your MLM Blog’s Bounce Rate is? Should you even care what your bounce rate is? And three very simple tips to improving your bounce rate if it is too high !!
What exactly is “Bounce Rate”?
To give you the very best definition of what “bounce rate” is, I checked with my very best friend on the internet … Google.
Google defines “Bounce Rate” as:
…the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Quick story …
Several months ago, I took George Fourie up on his offer to do a free blog critique for my Attraction Marketing Training Kitchen blog. At that time, my bounce rate was just about 46% which is considered pretty darn good for a blog. The folks that were finding their way to my blog liked what they were reading, and they were clicking through to other pages of the blog. They were spending about 5. 34 minutes total on my blog, reading my information. This really is a good number considering the fact that most people on the internet have what I call “Information Attention Deficit Disorder” and don’t give most things more than 1 minute of their attention.
Well, things changed over the following months. I was experimenting with different blog post styles, linking strategies, content, and a few other variables. My bounce rate actually increased to 67.8%. THAT was just terrible. People were hitting the front page of my blog, and they were clicking away from that page. They were not clicking on the links that I had incorporated into the blog posts. They were not clicking on other pages that I have on the blog. The average person was spending only 2.38 minutes on the blog. AND … my Alexa rank was taking a beating at the same time. I am using my blog as a communication tool, a relationship building tool, a list building tool and a sales tool. Instead of making progress, I was actually losing ground. It was time to really start using some metrics to fix this problem.
To learn more about MLM Blog Metrics and Management, you can read a three part series that I wrote earlier this summer for thatMLMbeat.com about the M & M’s of Your MLM Blog’s Effectiveness …
How Google Analytics, LinkWithIn, Blog Talk Radio and A New MLM Blogging Strategy SAVED My Blog
A picture is worth a THOUSAND words … two pictures are worth paying attention to 🙂
Here is a snapshot of my Google Analytics Account from May 29th, 2010
Here is a snapshot of my Google Analytics Account from July 31, 2010 …
The difference is ASTONISHING !!
Bounce Rate went from 66.99% to 17.64%
The number of VISITS doubled 300 to 600
The number of new visitors decreased from 58.33% to 46.61% which means that I increased the number of RETURN visitors to my blog by 14% … (my optins and sales numbers increased as well)
And … people are staying LONGER on my blog now …
Page views quadrupled … 532 >> 2,559
Pages per visit more than doubled … 1.71 >> 4.23
Average time on my blog increased from … 3.15 minutes >>4.04 minutes
This all happened in 60 days !!
What Did I Change And What YOU Can Do To Improve YOUR MLM Blogging Results
I paid attention to the NUMBERS that I was getting from Google Analytics
There was obviously something that I was doing wrong. So I took a very detached look at the numbers.
- People simply weren’t staying on my blog very long at all. WHY?
The way I had the information organized and presented was NOT very user friendly. I changed the layout and structure of the blog. I also decided to use a plugin that I learned about from Ty Tribble called LinkWithIn. Results improved right after I did that.
LinkWithIn shows people small thumbnail snapshots of related posts that they might also find relevant when they are finished with the post that they are reading. It WORKS. I saw an immediate improvement in the amount of time people spent on my blog.
- There were alot of new visitors coming to the blog but they weren’t digging into my content and my optins and sales were falling off. WHY?
Hate to admit to this one, but I had started blogging for ME rather than blogging for MY AUDIENCE … bad move on my part. I am a decent copywriter so I can write headlines that attract attention. I also do a good job with SEO so I can get really good organic rankings on Google pretty easily. But, what I had forgotten was that if the information that I am blogging about is NOT relevant to my readers’ expectations … they stop by … take a quick look … and they VANISH … never to be seen again. So I went back to blogging about “Attraction Marketing Training”, “Network Marketing” and “Marketing Mindset Training”. When I started giving my readers what THEY wanted to read about … they started coming back !!
- Social Media Is HUGE and Using It Keeps People On Your Blog Longer
No question about it … using interactive social media on your blog is VITAL to getting people to stay on your blog longer. And, if you do right, your BOUNCE RATE will DROP LIKE A STONE !! I am currently doing a special Summer 2010 Interview Series on Blogtalk Radio. I started blogging about the interviews BEFORE the actual interview … preselling the interview. Then, I blogged about the interview AFTER it was done. I included a link to the MP3 right in the blog post. The MP3 is hosted on my blog so that when people listen to the interview, and these interviews are 60 minutes in length, they STAY ON MY BLOG alot longer. The number of subscribers to my blog has increased by 20%, the number of optins to my e-newsletter has increased by 25 % and my sales volume has increased by 10%. Blogtalk Radio is a form of Social Media that alot of people are capitalizing on. If you are not using it, you should be.
Another really cool type of social media to use on your blog is VIDEO. People love short, quick videos. My YouTube Channel subscriber count has doubled since I have been using BlogTalk Radio. Coincidence … I don’t think so. Using video in your blog posts will naturally keep people on your blog LONGER because they are spending time to watch the video !!
By using the three strategies outlined above, you will be able to reduce the Bounce Rate of your MLM Blog.
Do you have a high or a low bounce rate? How has the bounce rate affected your blog? What methods did you find most efficient to reduce your bounce rate? If you have suggestions or want to discuss more about Bounce Rate please leave your comments.
I hope that you received some real value from this post! Be sure to leave your comments and suggestions in the comments area. And take a minute to share this post with YOUR Tribe!!
About The Author –
Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ;-)) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !