Pure Leverage Blog

MLM Blogging: How to Be the ‘Cool Kid’ at the Party

MLM Cool KidBeing the ‘Cool Kid’ at the Social Media party is all about ‘being in position’. Unfortunately most MLM and internet marketers in general haven’t grasped this concept as yet.

While some inspiring network marketers are attracting as much as a 100 leads in a single day by providing true value, others are ruining the credibility of the industry (a.k.a. the party poopers) by practicing their one line closes to pitch their MLM business opportunity on Facebook and Twitter relentlessly.

This makes the industry look cheap and distributors desperate. Or as Randy Gage likes to call them, MLM Morons.

So how did social media turn into a MLM pitch festival?

Well, plenty of answers to that question raging from pure ignorance, bad marketing habits and honestly not knowing, but here is my guess:

Not enough clarity and guidance between the difference of social media and direct response marketing.

Back in the day, most marketers started out here:

Direct Response Marketing

MLM Direct Response Marketing

Direct response marketing is a fairly simple concept: You have a problem, here is the solution. You want it, here it is. You provide a solution to a problem and if I need it, I’ll buy it or join your business in our case as network marketers.

Pay per click (like Google Adwords) is the perfect example of this.

Now let’s look at the opposite scenario…

Social Media Marketing

MLM Social Media

With social media marketing, people simply want to socialize and ‘hang out’. Or, as Perry Belcher likes to call it, the party!

No one’s looking for solutions to any problems or looking to join any network marketing business. That’s what Google is for. People want to socialize and build relationships.

Perry’s training takes this to a new level and is a lot more in depth than this, but here is the basic concept:

Social Networking is the party to chitchat and get to know people, your blog is the barbecue at your house that furthers the conversation and develops the relationship.

From there, if the relationship is sound and the need exists, you might invite them to your office (sales letter or network marketing opportunity website) to discuss business.

When looking at Perry’s approach, it’s easy to see why so many network marketers become the party poopers!

Then again, Social Media is a new playing field and a huge temptation for any network marketer who is new to the online world to try and implement offline marketing strategies online, similar to direct response marketing.

So how do you make social media work for your MLM business?

It’s all about positioning.

Positioning and providing value through content that has an impact on peoples lives in some shape or form. To provide valuable content, you need a place which you can call home.

Not your page on Facebook or any other social site, but your own personal MLM Blog.

Your blog should become your central hub of communication, a place where people can find out more about you and what your values are. If you don’t have a blog yet, this video will show you how to get a free blog in 5 minutes flat!

Next step is to change your website links from your social networks. Instead of all the links on your social profile pointing to your replicated company website, have it point to your MLM blog.

Even better, to your about page or a page with a video welcoming them from that particular network.

What a great way to continue the conversation and build real relationships.

Build your central hub and be generous when sharing information about yourself. After all, your blog replaces your voice to build relationships for you when you are not present.

24 thoughts on “MLM Blogging: How to Be the ‘Cool Kid’ at the Party”

  1. George,
    Great post and so true..

    Business builders must realize that in this climate of the growth of social networking that the game has changed and the rules have changed.. Attraction marketing will decide who succeeds and who remains on the sideline.

    Value added and relationship building is the key..

    Thanks for sharing..

    To your continued success,
    Marc
    http://www.ThePathToSuccessBlog.com

  2. Okay George, This is how I understand what you are saying so please correct me if I’m wrong. The social networks are fantastic in a sense that in essence, you are networking and reaching a lot of people thus allowing these friends to get a taste of who you are, but on a social level. By being the fun, enthusiastic and vibrant friend that you are, they will want to spend more time with you, and in the process they will get to know you and what you are about, they’ll even refer friends or family to you if you have a solution. But it’s not the place to do business! okay…
    This ‘virtual/cyber’ world which is growing at such an incredible pace is actually very simular to the ‘real world’, with your blog being home, your website being your office and Facebook/ Twitter etc your social life. Stick to a formula that has worked for centuries, add modern technology, with the MAJOR difference off course being the sheer volume of people who can be reached, and you are headed in the right direction…very cool!

    1. Hi Marc, in my opinion, spot on! The old saying of “People only do business with people they know, like and trust” comes to mind. If all you do is jump from person to person on social networks pitching your business opportunity, you won’t be very popular. You wouldn’t do that at your friends house or a party that you were invited to, so it’s common sense not to do it online. As you mention, it’s just like the real world, but social sites are simply another medium. The same rules and principles that work offline (create value and build relationships to establish trust before doing business) apply online, it’s just approached through websites, video and chat. Thanks for your comments!

  3. Thanks for getting the word out on the “MLM Morons.” Most are simply ignorant people that mean well and see all the other pitches and think it must be the way to work. Others are just un-teachable and foul the space for professionals. Other helpful reading would be my Twitter manifesto at: http://su.pr/1X1HT0

    -RG

    1. You’re welcome Randy! I agree, the blind leading the blind and too many attempts to try and ‘automate’ Twitter, which will never be 100% possible as it’s core function is to build relationships and add value. MLM Morons, together with the Twitter Manifesto (which goes hand in hand with the same message now that I’ve read it) should be wake up call for all existing network marketers out there and be the first 2 training steps to any new marketer starting out on social media.

  4. Hey there, great info you put out. Particularly useful for those “spamming” social media. Bring ’em to your party, then invite ’em in for coffee and desert. I like it. Great analogy.

  5. Pingback: Top 50 Network Marketing Blogs
  6. One thing that people aren’t really covering is the conversion process from social media to a sale/sign up. Driving people to a blog is great, getting people to subscribe to it is great too, but where does conversion happen? I think that’s a great question to ask for all marketers to ask when disusing the sales potential of social networking sites.

    It’s easy to talk about not pitching on social media and to tell people to drive visitors to your blog and to be helpful in providing neutral information. At some point you need to have a conversion sales process or it becomes a wasted marketing effort other than just personal brand awareness which would be a longer term strategy, one that you focus on over a period of time.

    1. Hey Tony, thank you for your comment. Yes, one should definitely have a tracking system in place and know where the money is going to come from. I feel the most important aspect is to have complete clarity on what your goals are and what you want to achieve with your blog. If you know where you want your visitors to go, it’s easier to provide valuable content surrounding that niche that can eventually direct them there, although that might not be something strategic for every single post.

      1. I have to second Tony’s question – how do you transition from chatting/providing value to people getting ‘happily involved’?

        Lisle (rhymes with smile) Scott

        1. Hey Lisle, in my opinion, this is where good old communication skills come into play.

          Social media is a great way to find like minded people, connect etc. But what do you do when someone responds to your message or reaches out to you online?

          You can refer them straight to a website… boring and will end the relationship right there.

          Or, reach out and REALLY connect the old fashion way.

          As soon as someone takes interest in what you are saying, it’s time to take extra interest in them and reach out to connect with them.

          Get on Skype, get on the phone, get on a video chat, leave a video message. Do anything you can make the relationship real.

          Once you have established real trust and a real connection, its easy to ask if they are interested in extra ways to make money.

          The phone (or skype) is still the best way to communicate and invite people to your business.

          Good things happen when you pick up the phone, that’s for sure.

          Social media and blogging helps you spread the word and reach out to many more like minded people.

          Its a great way for people to connect with you while you are not there. But it’s what happens after that which really matters.

          Does that give you any ideas?

  7. Nothing turns my stomach more than getting an auto response “pitch” from a twitter follow. They are as Randy calls them “MLM morons”

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