Editorial Format For Text And Video Posts

It’s very important for all ambassador bloggers to stick to one editorial outlay and structure. Imagine flipping through the pages of your favorite magazine, only to find different fonts styles and colors on each page, different size headlines and sub headlines, some articles start with images at the top, others at the bottom, etc.

Clearly it turns into a slightly organised mess. So create a strong brand (for us) and train our readers to action on links, sharing and your about section (for you), we all need to be on the same page.

Further more, the outline below is structured in the best format to attract the most visitors and get the best results from your content.

This format won’t be set in stone!

Here is our current editorial structure and outlay which will adjust as we move forward and optimise our progress.

You will also find a brief summary of this in the checklist below each post.

SEE ALSO: How To Use The Checklist The Checklist For Editorial Guidelines

Headlines (aka Post Title)

Headlines

It’s a known fact amongst copywriters that headlines are the most important part of your content. Without grabbing attention, your post simply won’t get read.

SEE ALSO: How To Manipulate Existing Top Headlines & Turn Them Into Your Own Attention Magnet

(sidenote: when linking to any other post within your post, the above structure is the way to do it: ‘SEE ALSO’ in all caps and everything in bold with the link opening in a new window)

Keywords: Add your primary targeted keyword into the title, unless it sounds completely awkward. ALWAYS serve the reader first, not the search engines.

Style: Start Each Word With A Capitol Letter Even If It’s A Connecting Word Like And A An It Etc.

Permalinks

Permalinks

Not much to do here, but do try and shorten this to only a few primary words. E.g. In this post I simply shortened it to editorial-format so that the entire link is http://members.thatmlmbeat.com/editorial-format/ instead of http://members.thatmlmbeat.com/editorial-format-for-text-and-video-posts

Images

Add Media

Images play an important part in content creation and is an requirement for every post unless a video is being featured, then your post will only need a featured image (located at the bottom right sidebar, below tags). You can also use the main image within the post as a featured image.

Featured Image

But remember, ALWAYS have an featured image and ALWAYS have an image unless there’s a video included in the post.

 

Try and go for big images, but not exceeded about 550pixels in width. As long as it doesn’t exceed the width of the posting area. The best images are originals. If you can get creative with your smartphone, then this is the way to go.

SEE ALSO: 17 Free Image Sites To Spice Up Your Blog Posts

Naming: Name your images correctly When you do this properly, all your images get ranked in Google Images. E.g. instead of screenshot123.jpg do my_primary_keyword.jpg

 

  Links

Image Linking: Link your image to nothing by selecting the ‘None’ option.

General Linking: Always set links to open up in a new window.

Categories: Select at least 1 maximum 2 categories for your news post.

Theme SEO Settings

Theme SEO Settings

Only complete the 3 illustrated in this picture:

Custom Document Title: The easiest way to do this is to simply move your primary keyword to the front of the title, or insert your primary keyword here if it wasn’t appropriate in your original title.

e.g. Standard Title: 7 bizarre ways to extend your laptops battery life (primary keyword: laptop battery life)

Custom Document Title: Laptop Battery Life: 7 Bizarre ways to extend yours

Maybe sounds a bit strange, but I’m sure you get the idea 🙂

Custom Post/Page Meta Description: This is a brief curiosity driven teaser what your post is about. It’s not about giving away the answer, but maybe positioning the answer or primary benefit of the with a question to entice readers to want to read more.

The ideal length for this is +/- 160 characters, as that is how much gets displayed within the search engine results.

IMPORTANT: When you have completed this, copy and paste this exact description into the ‘excerpt’ section further down below.

The excerpt is what will get displayed on the homepage of your blog.

Custom Post/Page Meta Keywords, comma separated: It’s more important to focus on relevance than keywords. With all the latest penguin and panda updates from Google, their has been plenty of penalties for focusing on the same keywords throughout a site.

So there will be no need to add your company name and your name on every single post.

Try go for 2 – 4 targeted keywords and focus on the longtail. Longtail keywords are normally 3 – 5 word phrases.

The easiest way to find these is to type your company name or product in question into Google and see what comes up in the search results.

We will do an in-depth training on keywords in a future video.

IMPORTANT: You can copy and paste these into the ‘Tags’ section positioned below the ‘Publish’ area within the right hand sidebar.

That’s it!

Have any feedback? Or any suggestions how we can improve and optimise our editorial outlay?

Leave your feedback and thoughts in the comments section below.

17 Free Image Sites To Spice Up Your Blog Posts


ALL posts are worthy of a image. If your news post has a video, then your image will be used as a featured image that will appear on the homepage.

If you are using resources like Google Images, you can legally use Creative Common pictures.

Always credit the source of where you found the image.

Check how stock images are indexed

Tin Eye

Commons on Flickr

Google Advanced Image Search for Creative Commons

Stock.xchng

Compfight

Foter

Photo Pin

Stock Photos for Free

Wikimedia Commons

Free Digital Photos

Ancestry Images

Image After

Stockvault

Morgue File

Public Domain Photos

Free Pixels

Free Historical Stock Photos

Every Stock Photo

Have any others you would like to share? Or have any feedback on using any of the images sites above?

Discuss in the comments below

 

This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

How To Contact Authors With Internal Messaging




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This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

How To Use the Checklist for Editorial Guidelines




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MP3 VIDEO

This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

Introduction to the MLM Company News Ambassador Program




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How To Manipulate Existing Top Headlines & Turn Them Into Your Own Attention Magnet




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MP3 VIDEO

This training is available to Ambassador Bloggers Only. To become a part of our Company Ambassador Blogging Team, you can Apply Here

3 Simple Ways To Attract ‘Traffic Karma’ To Your Blog

MLM Productivity Tips: How To Crush Fatigue And Be On Your ‘A Game’ 24/7

 

George Fourie chats to Deborah Tutnauer about a few simple yet essential health tips to stay in top form while working your MLM Business.

As online entrepreneurs and Network Marketers, it’s easy to ignore our bodies cries for circulation and basic nutrition to stay productive throughout the day.

If our energy levels are down, your dragging voice can easily kill first impressions when talking to your prospects on the phone.

Deborah chats about how you can overcome this and dispels the myth of keeping the balance.

Links mentioned in this Interview

Deborah’s Blog

Like this interview? Please leave your comments or questions below for Deborah.

How To Avoid a Cease and Desist Order From Your Network Marketing Company

George Fourie chats to Natasha Hazlett about the huge ordeal that caused her to flush away 18 months of content and hard work down the drain.

It’s the email that no one wants to get: A cease and desist order from your Network Marketing Company to remove all your content from your MLM Blog within 48 hours to avoid legal action.

Natasha shares how you can avoid this happening to you and how to go about setting up your blog foundation the right way through attraction marketing.

Resources mentioned in this interview

Natasha’s ‘Branded’ Course

Did you get value from this interview? Please leave us your comment below and ask if you have any questions for Natasha.

 

 

Richard Matharoo Interview: How To Go Full Time In Network Marketing In 5 Short Months

George Fourie interviews Richard Matharoo, 5th runner up in the Top 50 MLM Blogs contest for 2012. Richard has a remarkable story on how he managed to go from a part-time income with his network marketing business, straight to full-time in as little as five months!

Although new to the industry, Richard comes from a strong entrepreneurial background and has been self employed since a very young age.

If you’re struggling to make the switch from part-time to full-time, Richard delivers great tips to do so in record time.

You can checkout Richards blog at www.RichardMatharoo.com