How to Build Relationships With Prospects

Autoresponder relationshipsUnderstanding how to build relationships with prospects is vital to the success of your network marketing or direct sales business.

For your online prospecting, building these relationships will be a multi-step process, as you are working with people who in most cases are responding to an offer and don’t yet know you personally.

The first step is having an autoresponder set up to help provide initial details about your business, as well as maintain a consistent follow-up routine with your prospects. The Pure Leverage suite of marketing tools includes a full-featured autoresponder as well as training on how to set it up effectively.

How to Build Relationships With Prospects

Here are some tips for composing the first six messages in any followup series that you create. Craft them around whatever you are offering (a free report, a free webinar to teach them a marketing skill, your team’s “40 Day Plan to Earn Your First $1K”, or whatever). Your free offer is to entice them to sign up and learn more about your product or opportunity.

Use these suggestions when you create follow-up messages aimed at building a reputation and relationship with your prospects. In this example, we will focus on how to build relationships with your prospects and introduce them to your business opportunity. Your prospects would typically opt in from an offer on your personal blog or website, in this scenario.

Message 1: Send out as soon as your prospect opts in. The purpose of this initial message is to begin building credibility for you. I would avoid pushing your opportunity aggressively in this one, focus instead on helping the prospect learn more about you.

You might start with a brief explanation of your background, and why you feel you are qualified to to be their mentor or coach. Give them an overview of your opportunity and the primary product(s). Be sure to leave include your website or blog URL, with a call to action to click through as well as your phone number if you’d like for them to call you.

Message 2: Send out 2-3 days later. Summarize what you said in your first message, and answer two questions that all prospects have, at least in the back of their mind. First, “Can I make money with this?” And, “How is your product/service/opportunity different from all the others?”

As always, leave contact information and a call to action (Click Here to learn how Charlie made $500 his first week….”) or something else, just be sure you ask them to take action.

Message 3: Send out 2-3 days later. This is a good time to put more emphasis on answering the question “Can I make money with this opportunity?” and building some confidence in your prospect. You can relate your own personal story, if you’ve started making money yourself. If you’re just getting started, you can use a success story or testimonial from an upline team member who is enjoying success.

Tip – it’s especially effective if you can get someone upline who is successful to record you a short audio or video testimonial, or link to one they have already published. Put two or three in there if you can get them.

And, as always, add a call to action.

Message 4: Send out 2-3 days later. Pick out one thing your prospect can get excited about. How does your product help them lose weight, get more leads, make more money, etc. and keep in mind the question we initially addressed in Message 2 – “How is your product/service/opportunity different from all the others?”

Provide contact information and a call to action. This time, you might specifically invite them to call or email you with questions.

Message 5: Send out 2-3 days later. In this message, talk about your experiences so far with your business and what you are doing to “make it happen”. Let them know you are very committed and available to help them get started successfully.

Include the call to action for them to click for more details about your opportunity or a primary benefit of using your product or service.

Use this message to be a little more personal. Let your prospects know that you are available to help them in any way you can. This message could be used to simply thank them again for requesting your information and assuring them that you are a real human being and interested in helping them succeed.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Building Relationships With Prospects – Next Steps

Building relationships with your prospects and moving them from cold market leads to productive members of your business team is a multi-step process.

Using your Pure Leverage autoresponder system to establish initial contact with prospects and begin creating relationships is a first step. As you move forward in the process, you will need to take additional steps to increase prospects’ familiarity with YOU, and distinguish yourself as a unique individual who stands out from the pack.

Next time, we’ll discuss what to do next AFTER the prospect has opted in and started receiving your autoresponder messages.

Pure Leverage Introduces The Online Marketing Masters Workshop

Online Marketing Masters Workshop

These days, many people are turning to the Internet in search of ways to make additional income. Some are seeking freedom and complete financial independence, while others are interested more in a part-time income to help with expenses.

One thing is consistent. For those seeking an understanding of how to make money online, there is serious “information overload”. With so much conflicting advice out there, the average online income seeker can easily become confused and have no real idea what to do.

The “Online Marketing Masters Course” is designed to help cut through the jungle and clearly reveal the most important aspects of creating a successful online business income. The course instructors are experienced online marketers who understand what it takes to create a business from the ground up.

The course instructors include:

Joel Peterson
Jackie Ulmer
Mark Call
Russell Brunson
Joel Therien
Bill McIntosh
Michelle Pescosolido
Roger Dagenais
Adam Whiting
Daegan Smith
Bill Constain

The goal of the Online Marketing Masters Workshop is to lead students through the basics of online marketing.

  • Creating Content (content is what sells and attracts prospects to your opportunity or offer)
  • Capturing Leads (critical for success because it enables follow-up with prospects)
  • Having An Offer To Sell (the right offer can make the difference between failure and success)
  • Marketing To Your List And Generating Traffic (for ongoing income and a continuous stream of prospects)

These are the fundamental keys to successful online marketing. Regardless of your income goals, it’s important to have direction and understand what works in the online marketing world, and what doesn’t.

Pure Leverage has created the “Online Marketing Masters Workshop” as a virtual “university” to help those who desire to create an online income. The course strives to eliminate the fluff and focus on the most important aspects of building a sucessful business on the Internet.

How A Pure Leverage Blog Can Help Your Online Business

Pure Leverage Blog

What is a Pure Leverage blog and how can it help you grow your online business?

These days, everyone seems to be talking about the benefits of blogging. Pure Leverage offers a simple to use, ready to go blogging platform that you can use to promote, build, and brand to your heart’s content. This blog is designed to be very user friendly.

All the technical stuff has been taken care of. It is an ideal blogging platform for beginning bloggers as well as pros who wish to expand their online presence and reach.

Some people feel that having a blog is not necessary to have a successful online business. No doubt, it is possible to make money online without ever blogging a single word.

But guess what? A blog can give you some tremendous advantages as you are building your online presence and growing your home business.

Let’s look at how a Pure Leverage blog (built on WordPress) can help you.

Promote – you can promote any business you want with your blog. Some people choose to focus on promoting the Pure Leverage online marketing tool suite and income opportunity. Others choose to focus on an existing business opportunity they’ve been building.

In either case, by working with your Pure Leverage blog, you are able to reach online entrepreneurs worldwide who are prime prospects for what Pure Leverage offers.

Many people promote opportunities that are USA and Canada based only, or opportunities that have limited international presence. As you continue to market and promote online, you will attract prospects from all over the world. Even if your focus is not on Pure Leverage products and the business opportunity, you stand a good chance of building a nice affiliate income from prospects who learn about our online marketing tools through your blog.

Build – blogging helps you build an online presence, and increases your chances of getting found online when people are looking for what you offer. By following our system and taking advantage of all the tools you have at your disposal, your content will be pushed out there in front of millions of potential prospects.

By its very nature, a blog encourages fresh and frequent content updates. This is one of the huge keys to success with an online business, as it increases the chances of your content being found in searches. This helps build your business in a big way.

Brand – a Pure Leverage blog helps you begin branding yourself as unique and special, differentiating you from the pack. Blogging helps you reach out and tell the world more about you and what you do. You have an opportunity to let your visitors see more about who you are and what you’re about.

The Pure Leverage blogging platform is set up to make it easy for you and your visitors to share your content across the most popular social networking sites. Every time I publish a post on my blog, I share it to 25 LinkedIn discussion groups, 30 Facebook groups, and more. All in just a few minutes. This is one of the big advantages of blogging, your content is super easy to share across the major social networking platforms and this helps you get leads and prospects for your business.

How do you get the most from your blog? Just do this:

1) follow the simple step-by-step training provided
2) be consistent and blog regularly – I suggest one post per day for at least the first 60 days
3) promote your content and get eyeballs on it (there is training available that teaches this)

Your Pure Leverage blog can be your Internet “home base”, on which you can build a very profitable online home based business.

How the Pure Leverage Marketing System Grows Your Online Business

Pure Leverage Marketing SystemWelcome to our Pure Leverage marketing system blog! Our purpose here is to provide insight into the company, products, and opportunity.

If you are considering the Pure Leverage opportunity, or looking to see how our suite of Internet marketing tools can help you grow and expand your existing business, you are in the right place.

It’s a fact – every day, millions of people across the globe access the Internet looking for ways to make money. This number will only grow in the years ahead. It makes sense to put yourself out there and help these people earn the income they desire, right?

The Pure Leverage marketing system is designed to be simple, but very effective. It isn’t necessary to be a technical guru. We help the opportunity seeker who desires to learn how to make money online. We help those who want to earn an income without home parties, hotel meetings, cold calling leads, or chasing people who really aren’t interested in doing anything anyway.

That said, our system provides the tools necessary to build a profitable online home business.

  • Authority Blog – set up and ready to go – just add content and let the system do its magic (we show you how to do all this)
  • Lead Capture System –  a full featured lead capture system, complete with sales letters designed to convert prospects into buyers
  • World Class Marketing Training –  how to attract prospects, convert leads to sales and signups, and long term strategies for success
  • Video Email Service – a great way to keep in touch with your team as well as help develop relationships and trust with your prospects
  • Live Meeting Room – this is what the pros use to conduct webinars, as well as hold trainings and meetings with their business associates
  • Products to Sell – market the Pure Leverage system and products and earn an excellent income, or plug in and promote your existing products using the Pure Leverage marketing system platform

All in all, Pure Leverage is designed for anyone desiring to make money online, with everything you need in one place.

The Pure Leverage marketing system can help you if….

  • you are new to Internet marketing and need a system (complete with essential tools, marketing training and support) that takes you step by step through the process of creating your first online income stream
  • you are already established online, have a product or opportunity in place, and want to expand your business while adding an additional income stream

This is what Pure Leverage is all about. Please bookmark this blog and visit again soon. We will be adding new content every week, all designed to help you learn more about the Pure Leverage marketing system as well as how to be successful with your own profitable online home business.