Monique recently grilled me about Facebook Ads on our DriveTheLine Call

(And Monique doesn’t do anything with Facebook Ads, so she asked a lot of “non-techie” questions that anyone can understand.)

If this is something you’ve been wondering about, you definitely need to listen to this call!

==>How Facebook Ads Can Work For Your Business<==

Have any Facebook Ad questions? Ask and I shall answer, the comment box is yours…

==>P.S. Don’t go “spamming the Internet” with your retweets and Facebook shares, ok?

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

Ever heard of Perry Marshall?

I’m sure you have! He is the author of “The Definitive Guide to Google Adwords” and does a lot of training on PPC in general…

In fact, he’s the same guy Mike Dillard’s always talking about (he even mentions Perry in his Magnetic Sponsoring sales letter.)

Anyway, what I’m getting at is the guy is an authority on Pay-per-click marketing…

And it might surprise you that he thinks Facebook Ads are (and I quote) “at the tipping point of explosive, profitable growth for everyone.”

Here’s the entire quote:

“After 2 years of Social Media Hype, and most people just spinning their wheels and wasting time, Facebook Pay Per Click is right at the tipping point of explosive, profitable growth for everyone – **right now.**”

Yes, this is the Google Pay-per-click “Guru” saying this!

(Turns out I’m not the only one interested in the power of Facebook Ads.)

But here’s the thing, Facebook Ads aren’t for everybody…

Wouldn’t it be cool if someone had some sort of evaluation to see if they are a viable advertising platform for your business?

You’re darn right it would!

And luckily, Perry Marshall did create a “Facebook Self-Evaluation Quiz“…

I took it and gained some useful insight for myself and my clients.

So, are Facebook Ads for you?

Take the quiz and find out…

==>Facebook Self-Evaluation Quiz<==

Let me know your results!

==>P.S. Make sure and share this with your friends on the Social Media sites, I’m sure they’d appreciate it

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

Last week, we talked about sending Facebook Ad traffic to a squeeze page within your Fan Page…

But I do realize that this is easier said than done for some of our tech-challenged followers, so I’ll show you how in this blog post.

First, you’ll want to make sure you have a Facebook Page

Got one? Good!

Now go there and go to > ‘Edit Page’:

Now scroll down and click > ‘Browse More’ under ‘More Applications’:

Type “fbml” into the search box, click enter and select ‘Static FBML’:

Now select ‘Add to my Page’ and add it to the page you want to:

Now go back to your page, click ‘Edit Page,’ scroll down and click ‘Edit’ under ‘Static FBML’:

Give it a title and stick in your opt-in code (you can do more “fancy” coding, but it’s not necessary)

*Notice that you can add more than one by clicking the link at the bottom:

Now click ‘Application Settings’ and make sure to add the application to your box and tab:

Lastly, you’ll want to get the link you’re going to send people to… Do this by clicking ‘Link to this Tab’ and copying the link:

That’s it! Now go forth and advertise!

Questions? Comments? The comment box below is all yours…

==>P.S. Can you do me a favor and share this with your buddies on Twitter and Facebook? You are appreciated

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

Last week, we talked about how to save money on Facebook Ads by advertising to your Facebook Fan Page…

But here’s the thing, you need to be strategic about it…

For goodness’ sake, don’t just send people to your Facebook Page “willy-nilly”!

You need to direct your Facebook Ad traffic like a traffic cop would.

So, where would a smart traffic officer send his Facebook Ad traffic, you ask?

He’d send them to the same place he would if he was sending them to his website — his capture page!

This is the beauty of what you are now able to do with a Facebook Page… you can customize them (to an extent) to suit your needs.

==>Take a look at our Fan Page, for example…

See how we’ve customized our tabs?

More importantly, we customized one of the tabs to be a squeeze page…

That’s where you send your traffic!

==>Check it out…

It’s simple as a dimple, too…

Just get yourself an FBML application and stick your Aweber code in it (or whatever autoresponder code you use) and make sure to add the tab to your wall.

Don’t know how?

Well, I’ll have to show you… Next week

Until then, I’m off for a road-trip to Colorado!

Have a great week and be sure to ask me any questions you have in the comments below…

==>P.S. I’m sure all your Twitter followers and Facebook friends would love you for sharing this with them

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

Today, I’m going to show you a way to make your Facebook Ads go viral, which is something that can’t be done with Google PPC*

*(At least not that I know of.)

This method will save you money and get you more bang for your advertising buck.

Imagine all the money you can save…Your piggy bank will overfloweth

Anyway, the “trick” is to create a “mini-site” (aka Facebook Page) and advertise to that.

Why will this get you cheaper clicks?

Well, go to your Facebook profile and see for yourself…

Look to the right side of the page and take a look at the ads…

See it yet?

Here, I’ll help you out. This is one of the ads showing up on my profile:

==>Exhibit A:

I’m not talking about the ad specifically… I mean, it’s okay (kind of generic), but look at the bottom part.

See? It shows me that a bunch of my friends like this ad!

This is social proof, people… which basically means people will trust this ad more because their friends like it.

Still not convinced? That’s okay, because I haven’t shown you the best part yet, which is…

When you advertise to a Facebook Page, some people will “like” your page, meaning your Page’s updates will show up on their home profile from now on, and…

When they “like,” comment, and interact with your Page, this activity will show up on all their friends’ home profiles, creating a “viral” effect that can get you more visitors than you normally would get with a Google Adwords campaign.

You see, with Google, Yahoo, Bing, etc., one click gets you just that… one click.

However, when you advertise to a Facebook Page, one click can get you multiple clicks because your prospects’ friends and their friends of friends have the potential to see that they became a fan of your page (or are interacting with your page).

Here, I’ll show you another example…

==>Exhibit B:

Do you see how Scott Manesis commented on our post?

This is cool for both of us, because our fans will see his comment and be able to find out more about Scott by clicking his avatar…

AND his friends will be updated on his activities, which will give them the opportunity to check out our DriveTheLine Page.

Win-win, you see?

And when you pick an ad picture that will make a peacock jealous (like I talked about last week), you’ll be unstoppable

Make sure to tune in to future posts for more on this strategy…

Until then, make sure to ask me any questions you have in the comment box below. Also, let me know if you’ve tried this Facebook Ad strategy…

==>P.S. Let’s put this “viral” theory to the test, shall we? Go ahead and hit those Facebook Share and “Retweet” buttons

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

Last week, we talked about doing some research on your target market to make sure your Facebook ads get clicked…

Well, that’s all well and good, EXCEPT… you need to take that info and create an irresistible, clickable, Facebook ad!

And one of the things that makes Facebook unique compared to Google is the fact that you can use a picture in your ad copy.

Now if you ask me, the picture is just as important to your Facebook Ad’s success as any copywriting strategy.

Why?

Because you need to =>grab<= your prospect’s attention away from all the other stuff going on in Facebook.

You know… Mafia Wars, friend requests, heated discussions on the merits of Phil Collins’ music, etc…

So how do you do that?

You start with your market research…

==>For example: Last week, I mentioned my generalization of Send Out Cards distributors — that they’re “peace, love, and caring,” “artsy” types.

So when I chose my picture, I made sure to choose something that would stand out to them… without offending anyone.

My theory was that they look for the good in everything, so even though my ad talked about “business-killing” mistakes, I wanted to catch their attention with a “success-oriented” picture.

However, when I created an ad that targeted ACN Reps, I took a different approach… I spoke to their pain and used a cartoon image of a business-suit wearing man with empty pockets.

Why?

Because ACN people are “Donald Trump Mini-me’s”… they care about the “bottom-line” a little more.

*EDITOR’S NOTE: This is a generalization and is not meant to say ACN distributor’s don’t care about “peace, love, and caring”

Don’t believe me?

When in doubt, TEST!

I actually tried both images for both target groups and the examples I used here worked the best.

(And I was able to find this out because I tested them against each other.)

So, to sum things up…

Get out there and research, use your creativity, and test things to get the best results!

Have any questions or comments about choosing the best Facebook Ad photos? Let me know in the comments below:

==>P.S. It is always appreciated when you share and retweet these posts. It’s easy to do, just hit the buttons at the top of this post

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

…And attract your MLM prospect like a bee to flowers…

Last week, we talked about how to get Facebook to allow you to send people who click on your ad to a squeeze page…

But there’s just this one little problem that needs to be taken care of first…

You need to get them to click!

And the best way to do this is by researching your target market.

Once you do that, writing an effective, clickable ad, will be a piece o’ cake!

So, with that in mind, I’ll give you some of my best tips on researching your Facebook audience…

The first thing you want to do is figure out who you’re targeting.

==>For example: I’m sure you’ve noticed that bees love flowers…

However, there are plenty of other creatures that love flowers, too! And each flower is specifically designed to attract each creature by catering to their specific needs.

Out here in my part of the world (Tucson, Arizona), the hummingbirds love Mexican Honeysuckle, Yellow Bells, Desert Ruellia — all different colors, but it’s their tubular shape that matters to the hummingbird.

Then there’s our famous Saguaro cactus (which are in full bloom this time of year)… their flowers are a pearlescent white and open up at night, because they rely on nocturnal bats to pollinate them.

Even the time of year they bloom is important, because this is when the bats migrate north from Mexico. Basically, they’ve formed a mutually beneficial relationship — which is the same thing we should all strive for in our MLM business.

So, with this in mind, I’ve been targeting Network Marketers because I have an MLM training course that can help them in their business.

Then you’ll need to do a little research.

For me, a great way to get a feel for people you’re targeting on Facebook is by performing a search on Facebook itself!

(Use that little box on the top when you log in.)

Now, do you remember my tip about being specific with your Facebook Ad?

Good. Because you’ll want to take your specific keywords and type them into that little box.

So, let’s say we typed in “Send Out Cards” and ran a search…

You can get a pretty good idea of what they’re into by visiting the most popular pages they’re a part of.

For example, I get the idea that people in this company are a little more “artsy,” “lovey-dovey,” “let’s spread the love” kind of people.

*Editor’s Note: This assumption is probably a little biased because I actually know a few people in this business, but that just gives me more of an idea of who they are.

So, when I went to write my ad, I definitely kept this in mind…

The headline, the picture, the offer — it all relied on my market research.

Next time, I’ll show you how to choose the best picture for your Facebook Ad…

Until then, feel free to let me know about any other tips or tricks you use to research your Facebook prospects. Use the comment box below:

==>P.S. Make sure to share and retweet this post if you found it helpful.

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

Yes!

That’s all I’ve got folks. You may go.

I’m kidding, of course

Last week, I gave you one tip that will get your Facebook Ad approved…

But that’s not the only thing you need to know!

Because, chances are, you’re going to want to send people to a squeeze (or capture) page, so you can follow up with your prospects (because they don’t usually buy after one contact).

But it can be a challenge to get your ad approved by Facebook when you do this!

==>Ever get this message?

Ad Disapproval Reason(s):

* The content advertised by this ad is restricted
per section 5 of Facebook's Advertising Guidelines.
Restricted content includes, but is not limited to:

1. Downloadable products that may affect the user's
computer or browser performance in unexpected or
undesirable ways;
2. Get rich quick and other money making opportunities
that offer compensation for little or no investment,
including "work from home" opportunities positioned
as alternatives to part-time or full-time employment
or promises of monetary gain with no strings attached.
3. "Free" offers that require users to complete
several hidden steps or make additional purchases
in order to receive the promised product.

Annoying, right?

It almost seems like they want you to waste your money with a worthless landing page, doesn’t it?

I’ve even seen some people stoop to creating a “pure content” page that has a link to the squeeze page at the very bottom!

This is called a “sandwich page.”

My thoughts?

Sure, why not create another step for people to do before they get to see what you really want them to see? (Sorry, I can be a sarcastic S.O.B. at times.)

But the thing is, you don’t have to do this!

What can you do instead?

Simple… Just ad a little phrase to your ad copy that lets them know they’ll have to leave their contact info to receive your freebie.

Facebook finds this perfectly acceptable.

==>Need an example?

Just say something like, “Your name & email gets you ___”

All they want you to do is make sure you’re being transparent with your ad and offer.

Do this and you’ll be raking in the Facebook leads in no time!

Questions? Comments? Flowery praise? The comment box below is your oyster.

==>Till next time, make sure to tweet and share this post with all your buddies.

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing

Last week, we compared the pros and cons of Facebook Ads versus Google PPC…

And I came to the conclusion that Facebook Ads are a great advertising medium to get a load of traffic in a hurry — even if you’re a beginner.

However, it can be a little tricky to get your ads approved!

So, when you get the inevitable ad disapproval (and you will get one), do yourself a favor and try it again until you get it right.

Trust me, all it takes is a little tweaking and you’ll be getting cheap clicks and LOADS of traffic in a hurry.

It’s a good thing you’re reading this blog, though, because I’m actually going to give you some top-notch tips on how to get your Facebook ads approved… Read the rest of this entry →

Last week, I felt compelled to talk about the mindset you need for advertising your MLM through PPC because I got a lot of feedback to the effect of…”Yeah, tried that — PPC’s a money hole!“

So this week, I’d like to talk about a little gem of a site called “Facebook”…

And the great opportunity there is for beginners to get started with pay-per-click advertising… without having to learn about quality scores, keyword research, and the like.

Yes, I’m talking about Facebook Ads!

Is Facebook going to pass Google as the place to advertise? Probably not.

Is it a useful place to advertise? Absolutely!

I’ll go over some pros and cons of both to show you why I think Facebook is a great place to get started, but not necessarily a long-term solution…

Why Facebook Ads are great:

• There is currently less competition than Google, which means cheaper clicks.
  
• You can laser-target a very specific demographic. (Like 24-36 year olds who live in the U.S., speak English and are fans of Mike Dillard)
• You’re not relying on people searching for obscure, long-tail keywords to get some impressions.
• You can get a flood of traffic, right away.
• It is super easy to set up — a beginner can get started immediately.
  

Why Google PPC rocks:

• Google is the most trafficked website in the world, with the potential to expose your ad to millions of visitors.
• Say you’re selling sweat bands — You can advertise to people specifically looking for sweat bands.
• You can be pretty creative with your ad copy and easily split-test ads and landing pages.
• You can enter “negative keywords” to make sure your campaign attracts only the best prospects.
  
• Once you find the magic formula, you can pretty much “set it and forget it.”
  

Why Facebook Ads can be a pain in the arse:

• They’ll often take at least a day to approve my ads.
• They are strict on what you can advertise (with extreme prejudice against MLM’s).
• If you send people to a capture page, the only way you can get your ad approved is by taking up precious ad copy space by saying something to the effect of, “Your name and email gets you…”
• You run the risk of getting “lookey-loos” and “tire-kickers” clicking your ad…just because they happen to see it (they’re not actively looking for your solution).
• They have a short shelf-life because you can quickly saturate the market through too many impressions (which brings your click-through-rate down…and your cost-per-click UP).

Why Google PPC sucks:

• Google hates affiliate marketers.
• Everyone and their brother are advertising on Google, which drives up the cost-per-click.
• You have to go after the lesser searched, “lower hanging fruit” keywords to remain competitive.
• There’s more of a learning curve to get good at it.
• You have to be able to get your point across with a minimal amount of words.

So, I hope you see by now that there are pluses and minuses to both advertising mediums…

But I do think Facebook Ads are a great place to start to get a flood of traffic to your site, right away… As long as you have some kind of direct response sales funnel set up so you can cover your advertising costs.

Next week, I’ll talk about my experience so far with Facebook Ads and how I’ve learned to get the cheapest clicks possible (and my ads approved, which can be difficult with Facebook).

What do you think? Did I miss something? Let me know in the comments below:

==>P.S. Don’t forget to “Retweet” and Facebook Share this post with all your friends

Blog: DriveTheLine.com| Forum: Pay Per Click Marketing