As network marketers and bloggers we are always looking for ways to earn our readers’ and subscribers’ trust, build rapport with them and get them to take ACTION.

What if I told you that there really is a fast, easy recipe, that when followed precisely,  allows you to communicate very effectively with a large diverse group of people ?

If you answer these 4 BASIC questions with your blog post, you will reach 98 – 99 % of ANY audience successfully.

This little recipe is something that I stumbled upon going through some of Andy Jenkins’ (The Video Boss),  Mike Koenigs’ (Traffic Geyser) and Alex Mandossian’s free training materials.

They each use this formula successfully to engage and endear themselves to the 4 major personality types that have been identified over the centuries.

These guys  have cultivated HUGE reader bases, opt-in lists and they get people to want to buy lots of their products and services

The Traditional Personality Types

• the Driver (Red, Ruby, Bear)

• the Expressive (Blue, Sapphire, Monkey)

• the Amiable (Yellow, Pearl, Dolphin)

• the Analytical (Green, Emerald, Owl)

Each one of these different personality types learns differently. To get and keep their attention you have to communicate into their style and values. And you must keep in mind that they have VERY DIFFERENT attention spans !

The Personality Types Redefined For Marketers (shortest attention span to longest)

Each of these different personality types uses a different question for forming ideas about something and HOW you answer their questions gets them to take action.

The 4 Questions

• Sales ~ “Why?”

• Scholastics ~ “What for?”

• Technicals/Geeks ~ “How?”

• Marketers/Supporters/Evangelists ~ “What if ?”

Here are some examples of the four questions…

Your message is “Opt-In and Get My Free Training Course….”

1. Sales will ask “Why should I opt-in and get this training?”

You should answer this question with benefits.

For example, “This training course will show you how to blog like a Pro-Blogger in the shortest amount of time possible allowing you to start building your list very quickly.”

2. Scholastics will ask “What purpose should I opt-in and get this training for?”

You should answer this question with practical results.

For example, “This training course will get you up and running on the internet with your own blog in less than 2 weeks. This will save you the time and expense of hiring and waiting for a professional designer to do this for you.”

3. Technicals will ask “How does this training work?”

You should answer this question with processes or systems.

For example, “This training will be delivered to you via email over the next 7 days. In each email there will be a link to a video on my blog that will show you the things you need to do to get your blog up and running within 2 weeks. If you follow the videos precisely, your new blog will be customer ready in record time!”

4. Marketers/Supporters/Evangelists will ask ” What if I get this free training to…??

You should answer this question by suggesting how they could use the free training in ways other than the obvious…

For example, “Here’s how you can use this free training to get more people on YOUR team and how it can help YOU earn more money through affiliate marketing!”

The Secret Sauce

Cover all of these points in the following order to get the BEST results (think reader attention span here)

• Why you should get this free training and how it will personally help you.

• What this free training will do and what it will practically accomplish.

• How this free training does what I say it does.

• What are all the creative things that you can do with this free training.

When this type of structure is used, you will be able to connect effectively and efficiently with the largest number of people possible. This is a great way to start creating wonderful relationships with a broad spectrum of readers that start to know you, like you and trust you so that the next action they take, is what you want them to do through your call to action!

Hope that you received some real value from this post! Be sure to leave some comments. And take a minute to share it with YOUR Tribe!!

About The Author -

Rose Mis is the author of “Dead Blogs Don’t Lie ~ 7 Secrets To A Wildly Popular High Traffic Blog”. I am also the Executive Chef (aka Chief Cook and Bottle Washer ) of the Attraction Marketing Training Kitchen. You are invited to stop by the Kitchen anytime you have any questions about blogging and marketing YOU with your blog !

Blog: RoseMis.com Forum: MLM Blogging

Yesterday’s post discussing the possibility of MLM Women being better Network Marketers than MLM Men raised quite a few diverse opinions.

Of course the ladies were extremely impressed, and rightfully so with 6 Powerful Impact movies to back the statement.

But Bob Firestone left a comment that to me quite possibly sums up the distinctions and levels the playing field. I was in the process of replying to his comment but ended up deleting it after my ‘aha’ moment (more on that in a minute) to open up this discussion further.

The conclusion was that the different strengths that MLM men and women have compliment each other in different areas of conducting the business.

Now correct me if I’m wrong, women communicate amongst each other lots more than men and are natural word of mouth sales people. This puts MLM women miles in the lead for simply getting the business done, period.

But Bob also pointed out that it appears that most of the network marketing top earners are men, who are more focused on the actual business, drive and leadership.

Now of course there are exceptions to the rule but in my opinion, the left hand can’t work without the right.

So let’s talk about the exception to the rule. And maybe it’s no exception, but simply a difference in personality types.

Let me clarify the ‘aha’ moment…

The ‘aha’ moment was me remembering a 5 part article series that we did on 4 personality types more than a year ago and how that applies the different characteristics that we mention above.

Bob mentioned the more social aspect of women which can be related back to the Inspiring type (extrovert, outgoing). The business focus, leadership qualities in men can be referred to as the Dominant type (power and control).

So shouldn’t we compare different personality types rather than compare the opposite sex? If so, would that mean that the Inspiring personality type that comes across more frequently amongst women is the personality type of choice for Network Marketers? Checkout these posts and you decide.

Surely some of the titles, analogies and factual posts will bring a smile to your face.

This 5 part serious discussing the 4 personality types was probably the most fun I’ve had working on a post series and you’ll see why in a minute.

Now I must pre-warn you:

This is our first blog that was fully functional at one time and is still positioned in the /blog directory. (yes, thatMLMbeat has been around for a while!)

When changing over to a blog and social network, we had to start from scratch in the main (root) directory, which is why this MLM blog has been abandoned.

It’s still packed with great posts, but I have removed all the sidebars and the next step is to place links below each post to direct the traffic back to our new hub.

Nevertheless, here is the raw and rusty 5 part series. This will give you an overview:

4 Personality Types – Network Marketing Strategy with an Unfair Advantage

Then this will dig deeper and indulge into each personality type:

Inspiring Type – Are You the ‘Jay Leno’ of Your MLM Business?

Dominant Type – Are You the ‘Dr. House’ of Your MLM Business?

Supportive Type – Are You the ‘Mr. Rogers’ of Your MLM Business?

Cautious Type – Are You the ‘Martha Stewart’ of Your MLM Business?

What are your thoughts on this? Are we working with personality differences and strengths, or do you still believe that MLM women are simply better than MLM men?