Do you belong to too many online social networking sites? Do you put in a lot of time on a few online social networking sites or a little time on a lot of them? Is your network marketing blog cluttered by cramming every possible social widget you can into the side bars?
The rules have changed in 2009. It’s time to chill out with strategic social marketing.
Let’s take a look at the answers…
First of all, spending more time on a few select social networks is definitely more effective than trying to join 100 and then having no meaningful presence connected to any of them. There simply is no value from joining a social networking site, posting your picture with one lonely link, and then not get active in the community to build your web presence on that site.
Social marketing can be very overwhelming and frustrating for any internet and network marketing professional, so take your pulse and trim the fat on how many you’re getting involved in. There will always be hundreds of social sites you can join; but relax… you simply can’t set up accounts and then expect automatic traffic increases to your own site.
It takes involvement and persistence to building your online web presence. You have permission to chill out about all this social marketing! Spend your time regularly on a few select sites that you actually enjoy being on. That’s how you build a meaningful presence and start cultivating traffic.
In a list of 100 social sites, there are only going to be a handful that cater to your niche. Check out pros of social networking sites for 10 core social marketing sites.
It is absolutely possible for you to have a blog and a Twitter account and become one of the most profitable in your specific niche. If you choose your sites correctly and maximize your efforts, spending quality time on those few, you can have a bigger following than someone who has joined 100 social sites.
How about those widgets? Less is more! Take a good look at your network marketing blog. If you have more than 10 widgets from different social communities, then it’s time to do some cleaning. You just can’t cram everything you belong to in your sidebars; it’s confusing for both you and your readers. Scale way back on the number of sites, tools, and widgets you use to attract a following.
Put aside all pressure you’re placing on yourself to sign up for those number of sites still on your list and make it a mission to find the few among many that will give you the best access and leverage to your target market. Spending your time building a real, meaningful online web presence and interacting regularly, the bigger your network marketing business will grow.
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Hi Katie,
Nice post and great advice. As I first ventured out into the social media realm, I found myself quickly getting drawn from one site to the next (especially on Ning).
And just as you describe here there was absolutely now way to truly be active in more than a few of them and I ended up focusing on a handful. The other thing that can happen is over-booking yourself in the “Groups” within the sites. The same situation holds true, less in more since you are actually able to be involved rather than just a name on the “Member’s Roster”.
Thanks again for the great info!
Jim Hickey
Thanks, Jim!
And I agree with you about getting “over-booked” in groups as well…that can definitely be an easy trap to fall into– Very good point. The more we focus on creating a meaningful presence by providing value and offering solutions, relationships are built and that’s the true heart of networking! You said it perfect about “not just being a name on the Member’s Roster…” I like that!
It can definitely become so time consuming just to keep up with so many sites that you lose focus on your business and the goals you were trying to achieve by joining them.
At some point you have to step back and take a look to see if you are getting the desired results from each social networking site that you belong to. If not it may be time to move on.
Thanks for the great post.
You’re right, Jen. It’s easy to get on social sites and lose focus; especially if you belong to a large number of them. And what may start out working, may not always be the best down the road. Periodic evaluation is always necessary, no matter what marketing strategy you’re using. Good point.
Thanks, Jen for the contribution!
Katie,
I have been so confused with what to do with all the social sites on the internet and I finally got smart and I am only concentrating on a few and reading this post has confirmed what I thought. Focus on a few rather be all over the place.
Great advise…great blog
thanks
Rebecca, glad this information was helpful to you. Thanks for stopping by.
Hey Katie, good info – but I see you have a share widget which gives people close to 100 options for social posting. So rather than having 10 or so individual widgets would you recommend having the one ‘ShareThis’ widget instead?
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