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January 12, 2009 at 10:22 am
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{ 7 comments }

Jim Hickey January 8, 2009 at 8:13 pm

Hi Katie,

Nice post and great advice. As I first ventured out into the social media realm, I found myself quickly getting drawn from one site to the next (especially on Ning).

And just as you describe here there was absolutely now way to truly be active in more than a few of them and I ended up focusing on a handful. The other thing that can happen is over-booking yourself in the “Groups” within the sites. The same situation holds true, less in more since you are actually able to be involved rather than just a name on the “Member’s Roster”.

Thanks again for the great info!

Jim Hickey

Katie Liljeberg January 9, 2009 at 5:30 am

Thanks, Jim!

And I agree with you about getting “over-booked” in groups as well…that can definitely be an easy trap to fall into– Very good point. The more we focus on creating a meaningful presence by providing value and offering solutions, relationships are built and that’s the true heart of networking! You said it perfect about “not just being a name on the Member’s Roster…” I like that!

Jen January 14, 2009 at 11:33 pm

It can definitely become so time consuming just to keep up with so many sites that you lose focus on your business and the goals you were trying to achieve by joining them.

At some point you have to step back and take a look to see if you are getting the desired results from each social networking site that you belong to. If not it may be time to move on.

Thanks for the great post.

Katie Liljeberg January 15, 2009 at 3:16 pm

You’re right, Jen. It’s easy to get on social sites and lose focus; especially if you belong to a large number of them. And what may start out working, may not always be the best down the road. Periodic evaluation is always necessary, no matter what marketing strategy you’re using. Good point.

Thanks, Jen for the contribution!

Rebecca Russell January 22, 2009 at 11:20 pm

Katie,
I have been so confused with what to do with all the social sites on the internet and I finally got smart and I am only concentrating on a few and reading this post has confirmed what I thought. Focus on a few rather be all over the place.

Great advise…great blog
thanks

Katie Liljeberg January 25, 2009 at 6:31 pm

Rebecca, glad this information was helpful to you. Thanks for stopping by.

Rob from Poken April 6, 2009 at 12:31 am

Hey Katie, good info – but I see you have a share widget which gives people close to 100 options for social posting. So rather than having 10 or so individual widgets would you recommend having the one ‘ShareThis’ widget instead?

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