MLM Lead Generation Techniques for Long-Term Results: Article Marketing

January 17, 2009

MLM Lead Generation | Article MarketingLet’s take a closer look at a couple of the most effective MLM lead generation techniques that have been proven to produce long-term sustainable results for any business. There are many strategies out there to promote your MLM business online; but it takes sifting and testing to come up with ones that are the most effective and produce the highest results.

We’re going to narrow in on a couple of the most powerful MLM lead generation techniques from the proven top 5 online marketing strategies, starting with Article Marketing.

Although marketing strategies such as pay-per-click and solo ads can be effective, they can also be a crutch to your budget and have a relatively short life span.  Article Marketing is a highly effective and Free MLM lead generation strategy for anyone building an internet network marketing business.  The beauty of article distribution is that it lives FOREVER in the search engines!  So you have an advertising piece that is always there and continually promotes your website; a one-time up-front effort in exchange for a marketing tool that continues to work for you and builds your online web presence.  THAT is truly a wonderful thing!

The downside is that it takes a bit longer to build an audience; but the long-term benefits are far worth it! Almost every serious internet network marketer is tapping into Article Marketing; it’s a powerful strategy that will continue to thrive, regardless of the ever-changing world of internet marketing.

People are always looking to know more about something!  Find out what you can offer to your niche; and focus on producing QUALITY content that provides value and offers solutions. Valuable content is the heart of what makes this marketing technique work effectively. The reader has to gain enough benefit from the article in order for you to be deemed as an expert. It’s all a part of building your online web presence and branding your name as an authority figure in your niche.

Let’s talk about the significance of the content. First of all, you can’t “trick” or cheat your way to the top of the search engines, no matter how many “gurus” tell you that you can. There is a surplus of intelligent marketers out there, and if there were simple tricks to getting to the top, you can be sure they’re already using them.

So, how does it all work? The search engines love providing QUALITY content to their customers. So just learn to give them what they want! Good content! THAT will gain you respect and put you miles above the competition in the hearts and minds of your customers and prospects, and thus drive targeted visitors to your website.

What you’re looking for is information that would interest your target audience.

  • What do they want to know?
  • What problems are holding them back?
  • What techniques, services, tools, philosophies, etc. could help enrich their lives or their own internet network marketing business?

Here are a few tips you can use to help find great content and get the creative juices flowing.  Use them as a springboard for your own content creation:

  • Read content looking for concepts and key points you can write about.
  • What have you recently learned that got YOU excited?
  • Google an idea you have on your mind and quickly scan the results for additional ideas you can expand on.
  • Review your keywords: is there something about the content in one of them that you can write about?
  • Visit other network marketing blogs with quality posts and articles.
  • Find out what current problems those in your market might be having.
  • Ask others in your niche what they MOST want to learn about.
  • Join the conversations on social networking sites and write about the conversation.
  • Check current trends: is there a way you can relate things in your article that interest the society?

Okay, let’s take a look on how you can use your articles to attract high volumes of targeted traffic to your website.

  • Publish your articles on Ezines.  Check out the Top 5 Article Submission Sites that are already getting over 80% or more of the traffic than the others with high page ranks and a regular audience.  If you’re submitting individually yourself, this is the list to focus on.
  • Submit your articles to article announcement sites.  You can save lots of time and reach a much larger audience automatically by using a good article announcement site, such as SubmitYourArticle.  Definitely worth checking into if you want to reach the masses quickly.
  • Submit to social content sites. Take your article and trim it down, changing it just a bit, and submit it to social content sites such as Hubpages or Squidoo, where you can also get a lot of targeted traffic.

Article marketing takes a bit more effort upfront, but it’s a free traffic strategy that will give you long-term MLM lead generation.

Remember as you’re writing, that establishing credibility for yourself and your company as THE trusted expert, while at the same time reducing people’s fears and providing value, is the fastest way to get behind any prospect’s defense.  Do this and you will succeed!

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