Article Marketing Secrets: Converting Resource Boxes into Cash Registers

The quality content in article writing sets the stage to giving your readers the targeted information they want. Let me share with you one of the biggest article marketing secrets for building your online web presence. Whether you are driving traffic to your network marketing blog or MLM opportunity website, this arms you with another powerful method to build your internet and network marketing business.

This is done through your Resource Box– a small bit of formatted text, usually placed at the end of the article, that gives the reader information on how they can find out more about you, your products, or services.

Each directory you submit your article to will have their own guidelines, so you should always look at what styles of resource boxes are being used in each particular directory.  This will enable you to effectively target your message and give yourself an increased chance with a particular publisher.  Some might try to maintain a very professional tone, and others may allow you to get wild and crazy with it.

Regardless, here are are few imperative components to creating a compelling resource box that will turn your readers into leads and subscribers:

1.  The headline or opening statement steals their attention. Just as a classified ad might, the opening statement gives a promise of a substantial benefit they’ll receive or a serious problem they’ll avoid by taking action NOW.

2.  The body of the resource box builds interest after grabbing their attention. This is done by providing a very small bit of enticing information that constructs on the promise that was made in the headline–usually a result or concrete evidence supporting that promise, or building tension to avoid the problem.

3.  A “closer” is used to drive your reader to action. This can be done with something as simple as “click here for a free report” or “click here for more information”; and then you link the call to action to a website–ideally to a lead-capture or money page.

Here is an example of a compelling resource box:

“Do you have the magical marketing techniques that can help you quit YOUR day job? Are you ready to drive MASSIVE traffic to your website? My newly released ebook will take you step-by-step through some of the most powerful strategies to get your network marketing business off the ground.  CLICK HERE for your FREE copy.”

Your resource box is ultimately the “cash register” of your content; and the quality of it determines your success at taking those readers and shifting them into the sales funnel of your internet and network marketing website.

Tweet This Post  Ping This Post 

• Pros of Social Networking Sites, 10 Core Sites for Strategic Social Marketing Pros of social networking sites. Here are 10 core social networking sites that really matter for strategic social marketing....
• 5 Sure Fire ways to Outsource your Internet Network Marketing Business Are you busy all day long but never seem to get all of your work done? Is it just one thing after another with unproductive tasks that end up costing your family time? This post can very much change your life....
• Social Bubbles To Enhance Your Internet Network Marketing Website Social Bubbles - Clever MLM tools to build your internet network marketing business and enhance your social marketing interaction....

• Generate “Raw” Traffic The first step is to visit http://www.becanada.com/isell/index-isell.html and download the FREE version of the classified ad script. (They provide complete instructions on how to install and set it up on the website.) Follow the basic instructions for setup. Note: It doesn’t matter what URL the classified site will run......
• 6 + 1 Steps for How to Increase Blog Traffic Having access to the right tips and hints for how to increase blog traffic can really come in handy. The more tips and tools that you have in your arsenal for learning how to increase blog traffic; the better off you will be when it comes to building up a......
• Using Article Marketing for a Blog One of the most popular things on the Internet today is blogging. In fact, if you notice the trends over the past few years, bloggers have gotten a bit of notoriety and attention even in the news. Bloggers are becoming quite an influential group in the news category and for......

Tagged as: article marketing, article marketing secrets, article resource box, article writing, Internet and Network Marketing, internet and network marketing business, internet network marketing, katie liljeberg, MLM, MLM Business, mlm opportunity, MLM Training, network marketing, Network Marketing Blog, network marketing business, online web presence, resource box, resource boxes, thatMLMbeat, web presence